With all of the modifications to X (previously Twitter) over the previous couple of years, you’re not alone in case you’ve been in search of Twitter optimization ideas so you should use it extra successfully for social promoting. Like the remainder of the world, I’ve been paying shut consideration to how individuals are utilizing Twitter since Elon Musk bought the platform and rebranded it as X.
Right here’s the reality — regardless of loads of fears about Twitter’s future, with greater than 95 million customers within the U.S. and 528 million globally in 2023, it stays a well-liked social media platform. And, in consequence, it’s a worthwhile channel for companies and entrepreneurs trying to enhance gross sales, if you know the way to optimize your profile and posts.
So as we speak, I’m exhibiting you what you’ll want to find out about optimizing X that can assist you current a reliable and educated entrance to your viewers. I’m sharing Twitter optimization ideas from consultants at present utilizing X for social promoting — and getting nice outcomes — so you’ll be able to learn to apply the simplest methods in your enterprise.
Desk of Contents
How X Can Enhance Your Gross sales
Like most social platforms, X provides promoting and promotional packages. That mentioned, my focus as we speak is on exhibiting greatest practices for utilizing X as a promoting instrument.
At the beginning, X is greater than a social networking platform — I usually go to X to search out the newest information that hasn’t but damaged on most information shops. Or, I’ll go to get on-the-ground views from individuals with firsthand information. And it’s not simply me — your viewers in all probability does, too — together with 48% of X users (2023).
But who is the audience on X?
According to Search Logistics in September 2023, X users skewed heavily male — 68.1% compared with 31.9% female.
And as of 2022, Statista noted that X’s largest user age group lies in the 25–34 range.
Here’s the thing — in my experience as a marketer, knowing the portions of your audience most likely to be on a specific platform is helpful when it comes to deciding where to show up and what to post there.
But take that with a grain of salt.
Understanding Key Sales & Marketing Principles
I’d love to shout this from the rooftops — using X (or any other platform) for sales should be about optimizing your existing sales and marketing strategy for X — not creating an entirely new strategy for an entirely new audience.
If you serve Gen Z or Gen X women, even though they’re less likely to be on X than millennial men based on the stats above, your message may never resonate with millennial men.
Instead, focus on creating posts that will resonate with your target audience — if they love X, they’ll be looking for accounts that speak to them — and that’s where you can swoop in.
A word of caution — you also need to make sure that you’re not only swooping in to pitch and sell. As with everything, sales on X tend to come from relationships, so ease into things.
Draven McConville, CEO of Klipboard (@klipboard_io), illustrates this superbly:
“Once you come throughout a prospect’s Tweet, don’t instantly go into gross sales mode. Start with a form query or a significant comment. Share data that speaks to their pursuits and desires to interact them. Your followers will get pleasure from your timeline’s authenticity, which highlights your business information and the worth your objects present. Keep in mind that promoting is all about creating relationships, and Twitter may help you do it on a world scale.”
Submit Various Kinds of Content material
Even when I’m going to X for one thing particular, I often spend fairly a little bit of time scrolling by my feed to see what’s new inside my community. What’s attention-grabbing is that the posts I work together with are sometimes a mix of spicy, punchy, or downright humorous scorching takes and extra in-depth thought frightening posts.
I’ve been following Brooklin Nash of Beam Content material (@realBrookNash) for a number of years now, and love his insights — so I needed to be sure you pull his two cents into this text. Right here’s what he needed to say about submit sorts:
“Right here’s the laborious reality: there’s no technique for going viral on LinkedIn or Twitter. The silly meme that takes me 30 seconds would possibly get 100k views. The in-depth content material technique submit that takes me half-hour would possibly get 5k views.
“You want each; though the latter submit may not get practically as a lot engagement, it’ll converse to these I’m trying to work with.”
And to me, that’s one of the vital takeaways — it’s possible you’ll initially catch individuals’s consideration with a punchy submit, however they’ll stick round for the worth you present.
My colleague Francis Nayan (@francis_nayan) has had loads of success with X, filling his freelancing group teaching program nearly completely by the platform. And, he’s a giant fan of utilizing X in a less-traditional approach — sharing long-form content material:
“Twitter was famously the place for less than letting customers write as much as 280 characters. These days, we have now the long-form operate that provides you far more wiggle room to share content material. I encourage you to USE IT. Reap the benefits of the enhance in characters by going DEEP into your authority and character content material. You’ll be able to current lengthy authority content material like a researched case research and character items like an internet journal.”
Supply Twitter-Unique Affords & Promote Offers
In a world the place most individuals are on a number of social media platforms, it may be a good suggestion to “reward” individuals for sticking round, which can imply creating Twitter-exclusive provides to your viewers. Even when your offers aren’t unique to X, you should use it successfully to advertise all your gross sales.
Take Captain Creps for instance (@captaincreps). They use X to share related data in addition to ideas and methods. Director Josh Herbert says:
“Twitter / X is a superb instrument when speaking gross sales messages, or extra information reminiscent of ‘in inventory’ or ‘new launch.’ By increase a following of individuals which might be within the objects your enterprise sells, these fast promotional tweets on X can get your level throughout concisely.”
What’s additionally attention-grabbing about Captain Creps is that in addition they optimize every account for particular audiences, making a number of X accounts particularly for various sub-categories, like girls sneakers and clothes, to allow them to tailor messaging and merchandise.
Use X to Construct Relationships
Draven McConville touched on this above, however whereas a part of X is about getting individuals’s consideration, it’s not a very powerful factor.
In truth, one thing I incessantly say is, “Crucial a part of social media doesn’t occur on social media.”
Right here’s the factor — individuals purchase from individuals they like. It’s true whether or not you’re in B2B or B2C. Gross sales is all concerning the relationships. So sure, use X as a one-to-many advertising and marketing instrument to scale your attain and construct authority. However don’t sacrifice potential connections in favor of “engagement.”
Whereas engagement triggers the algorithm, for my part, it’s usually a conceit metric that doesn’t imply a lot if it doesn’t result in gross sales.
My recommendation is that this — give attention to all the most effective practices to get seen, but in addition interact with individuals, whether or not which means inviting them to a Zoom name, commenting on their content material, or asking them considerate questions.
And that’s one thing @realBrookNash agrees on, saying, “For me, social posts are sometimes simply the gateway to some superior DMs and Zoom calls with freelancers, entrepreneurs, company homeowners, and different tech execs. Positive, perhaps I’m much less protecting of my calendar than others, however I actually suppose it’s these private conversations which have led to the referrals, gross sales, publicity, and belief.”
Discover Influential Accounts to Comply with
Following any of the parents I’ve already talked about is a good way to see how individuals are utilizing X for gross sales. Along with following people who find themselves influential in your circles or industries, listed below are another accounts I feel are worthwhile to comply with.
1. Elon Musk
Why I advocate following: Look, Musk may be controversial. However love him or not, he’s usually among the best sources of details about what’s occurring with X / Twitter. So it’s completely worthwhile to remain knowledgeable.
2. Kim Garst
Why I advocate following: As a prime social media influencer who teaches others learn how to construct, develop, and monetize, Kim is at all times posting worthwhile ideas and really feel good content material.
3. Gary Vaynerchuk
Why I like to recommend following: Gary Vee is a kind of advertising and marketing personalities that’s seemingly in all places — a content material creation powerhouse. He’s lively on X / Twitter and with 3.1 million followers, following his account provides you with insights into some methods you should use X to construct your viewers.
15 X (Twitter) Optimization Tricks to Enhance Your Gross sales
- Replace your image.
- Create a very good cowl picture.
- Add your title to your identify.
- Use your bio to face out.
- Add your organization Twitter deal with.
- Share a mini perception.
- Sprinkle in hashtags.
- Share a private tidbit.
- Share your web site.
- Submit persistently.
- Retweet viewers content material.
- Use hashtags.
- Get Twitter verified.
- Construct followers by following your goal accounts.
- Use pictures in your posts.
By now I’ve lined greatest practices for utilizing X to spice up your gross sales. Now let’s go into some ideas for optimizing your X presence for improved gross sales.
1. Replace your image.
Identical to LinkedIn, your X profile ought to characteristic a current, skilled picture with good lighting that invitations individuals to interact. Or, in case your account represents a model, use your brand.
2. Create a very good cowl picture.
Make use of the actual property to make clear what it’s you do, utilizing skilled graphics which might be clear, concise, and simple to learn.
3. Add your title to your identify.
My pal Grace Baldwin @heygracebaldwin does a fantastic job of utilizing the characters in her identify to set herself aside — utilizing an emoji to face out within the feed and together with her title within the identify character depend.
4. Use your bio to face out.
Merely inserting your title isn’t terribly attention-grabbing. Use the primary line of your X bio to spotlight what you do.
You’ll be able to take @realBrookNash’s method as a dialog starter — who doesn’t wish to join with a Chief Em Sprint Czar?
Alternatively, you should use it to showcase your worth proposition. Who do you assist and the way do you assist them? It is a lot extra informative and interesting to prospects than “gross sales rep at Firm X.”
5. Add your organization Twitter deal with.
Whether or not you’re in gross sales or just have a number of X accounts to your firm, make certain to hyperlink the deal with of the larger account in your bio.
I picked this instance of HubSpot Builders as a result of it exhibits how the subaccount hyperlinks properly to the larger account — which means that your profile will pop up when individuals seek for your group.
6. Share a mini perception.
At present’s prime salespeople don’t simply take orders from prospects — they really train them one thing new. I really like this bio from Colleen Francis (@EngageColleen), which crops the seed that her viewers must redraw their gross sales maps — and she or he’ll present us how.
Because you don’t have loads of room to work with, skew towards easy and attention-grabbing.
7. Sprinkle in hashtags.
I really like Mike Kunkle’s X profile (@Mike_Kunkle). Along with linking his firm (Tip #5), he makes use of hashtags that his target market would possibly search or observe. Finally, I would like you to recollect — X is a search engine, so you’ll want to make your profile findable.
8. Share a private tidbit.
Discovering house for a non-work curiosity helps your viewers join with you on a private degree. And that is precisely why Ian Brodie’s profile makes me smile each time. Along with an excellent enjoyable cowl graphic (Tip #2), his profile exhibits off his love for chilis in his identify (Tip #3) and his bio.
9. Share your web site.
Your X bio ought to hyperlink to your web site — that approach everybody who visits your profile can get to your website the place they will take the motion you need.
10. Submit persistently.
X’s algorithm rewards you for posting commonly — and persistently. So in case you drop 15 posts one week and nothing for months, there’s a very good likelihood individuals gained’t see you as a lot as in case you submit as soon as a day. And after I’m individuals, in the event that they haven’t posted in the previous couple of weeks or they solely submit sporadically, it appears like they use X solely as an afterthought.
11. Retweet viewers content material.
That is much less about constructing your personal authority, and extra about exhibiting your viewers — those you wish to construct relationships with — that you simply care. So positive, you’ll be able to smash that retweet button to assist unfold the phrase.
Nonetheless, one factor that I’m seeing increasingly more in algorithm’s in all places is that extra individuals see — and work together with — posts the place you add your feedback. Thought management and opinions are gaining traction.
12. Use hashtags.
Now, I do know you’ve seen posts which might be nothing however hashtags. I’ve additionally seen posts which might be simply enjoyable hashtags #IknowyouknowwhatImean. The enjoyable ones can be utilized sparingly for humor’s sake, or to tie into a particular occasion — like a marriage between Ashley Doe and John Nottingham the place their hashtag may be #tiethenottingham.
Nonetheless, a very powerful factor to find out about hashtags is that you must use ones your viewers sees as worthwhile and searchable. X Analytics may be useful in relation to deciding on hashtags.
13. Get verified.
One of many greatest criticisms I’ve seen of X’s Blue Subscription is that it’s out there to anybody. Whereas that is true, the blue checkmark nonetheless provides you added credibility. And there are some checks and balances in place to ensure you meet eligibility standards.
14. Construct followers by following your goal accounts.
There are lots of how to construct followers, however among the best methods is to search out accounts of potential clients and colleagues and begin following them and connecting with them. They’re extra prone to comply with you again — then while you share nice content material they’re extra prone to see it. And the algorithm is extra prone to recommend your content material to their followers.
One of the vital vital facets of utilizing X to construct relationships is that you simply by no means know who’s watching or paying consideration — and who might grow to be a very good referral associate even when they’re not a possible buyer.
15. Use pictures and images.
As I scroll by my Twitter feed, I’m extra prone to click on on posts with images. All of us are. So whereas not each submit wants a photograph, a meme, or a picture, know that those that do will seemingly draw extra individuals to your account.
And don’t low cost video. In keeping with Twitter (2023), there are 2 billion each day video views, and “Tweets with video attracted 10x extra engagements than Tweets with out video.”
No matter the way you appeal to followers — do your greatest to create partaking content material so individuals comply with you and look ahead to the worth you carry — and ultimately grow to be clients or referral companions.
The Backside Line
Twitter (or X) remains to be alive and kicking — and it’s a fantastic place so that you can get gross sales! By utilizing the gross sales recommendation and optimization ideas I’ve shared with you, you’ll be able to enhance engagement and join along with your target market. If you happen to use your X account to construct relationships along with your viewers, the gross sales will comply with.