You recognize the expression, “What you see is what you get”?
Nicely, on the subject of e-mail advertising campaigns, which may not all the time be the case.
On this publish, we’ll talk about the most effective free and paid e-mail testing, previewing, and rendering instruments you should utilize to ensure your emails are prepared for the eyes of your leads and clients.
What’s an e-mail previewer?
An e-mail previewer is a software that helps you preview your messages earlier than sending them to your record. Previewing your messages ensures your emails are skilled, error-free, simple to learn, and prepared on your leads and clients.
Why use an e-mail previewer?
Since everybody makes use of completely different e-mail suppliers comparable to Gmail, Outlook, or Yahoo, emails can seem otherwise for varied subscribers.
Generally photos are blocked, alt textual content is lacking, or fonts gained‘t render. If this occurs, you possibly can harm your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now let’s take a second to evaluation HTML versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an internet browser) can learn and render data — this enables a web page to indicate multimedia, coloration, photos, and extra. Plain textual content emails do not embrace any of the multimedia, colours, photos, particular fonts, and many others. that you simply’d see in an HTML e-mail — it is simply plain textual content.
Regardless of which e-mail kind you select, you must preview your emails to ensure they’re prepared on your viewers.
That is particularly essential for those who go along with an HTML e-mail because it inherently consists of multimedia parts, colours, fonts, branded parts, photos, and extra.
HTML Electronic mail Preview
As your HTML emails develop into extra refined, it is essential to preview and take a look at your emails earlier than sending them to recipients. An HTML preview lets you alter something needed earlier than the ultimate model is distributed to your viewers.
That method, you’ll be able to ship your messages to the individuals who matter most — your clients — with full confidence.
Greatest Electronic mail Preview Instruments
- HubSpot Electronic mail Advertising and marketing Device
- Marketing campaign Monitor
From HubSpot to GlockApps, right here’s how to decide on the correct e-mail previewer on your wants and funds. Apart from previewing emails, many advised instruments additionally embrace different e-mail advertising options, like superior testing.
1. HubSpot Electronic mail Advertising and marketing Device
Worth: $18 per thirty days to $800 per thirty days.
We’ve baked HubSpot’s Electronic mail Advertising and marketing Instruments into your CRM plan. You should utilize genuine and correct buyer knowledge to energy your e-mail advertising efforts.
As a result of the CRM platform scales with your online business, HubSpot’s Electronic mail Advertising and marketing Instruments are perfect for rising corporations.
You possibly can simply customise lists as your subscriber depend grows. The drag-and-drop e-mail editor additionally makes previewing emails for various gadgets and platforms simple.
Worth: Ranges from $9.99 a month for 1–1,000 subscribers to $189.99 a month for 30,001–35,000 subscribers.
SendX is an e-mail advertising software program for skilled e-mail entrepreneurs. There’s just one plan (Enterprise Plan), and the worth varies primarily based in your quantity of subscribers. The Enterprise Plan consists of all software program options and limitless emails per thirty days.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “afﬁliate advertising.”
Their product presents a heatmap report that includes an summary of call-to-action (CTA) success throughout campaigns. You should utilize the characteristic to see which visuals encourage readers to take motion.
3. Marketing campaign Monitor
Worth: $9 month-to-month for a primary plan; $29 month-to-month for a vast plan; and $149 month-to-month for a premier plan
Marketing campaign Monitor’s Inbox Preview software reveals what your e-mail will appear like when despatched to all main e-mail suppliers and when seen on varied gadgets.
You merely should click on the view you’d like from the choices listed on the left. It’s even attainable to view your e-mail with out photos.
As well as, this software can examine to see in case your e-mail will go in style spam filters to make sure it lands in your viewers’s inboxes.
Worth: $9 a person per thirty days for a starter plan; $16 a person per thirty days for a marketing strategy; $20 a person per thirty days for knowledgeable plan; and customized pricing for enterprises
Mailosaur lets you immediately see how your e-mail will seem on all in style e-mail shoppers, permitting you to catch any errors and to really feel assured that your e-mail will look nice in any inbox.
It additional lets you view your e-mail on completely different gadgets and completely different browsers. You’ll you’ll want to appropriate any errors earlier than sending out your emails.
Worth: $59 month-to-month for a primary bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability software that helps entrepreneurs within the tech house preview and take a look at their emails. Apart from testing for spam scores, you’ll be able to preview and analyze e-mail content material.
When you run the exams, GlockApps will offer you motion steps to enhance your emails earlier than urgent ship.
Worth: $39 month-to-month for a model plan; $63 month-to-month for an organization plan; $159 month-to-month for an company plan
SendForensics is an all-in-one e-mail deliverability software for in-house entrepreneurs and businesses. SendForensics’ software is principally for e-mail testing, however the paid plans additionally provide a previewing characteristic.
As a result of the previewer doesn’t use an emulator, you’ll see your e-mail precisely the way it’ll look on a tool or browser.
Free Electronic mail Preview Instruments
- HubSpot Electronic mail Advertising and marketing Device
- MailNinja Electronic mail Previewer
- Inbox Analyzer
It is essential to notice that the next free e-mail preview instruments are additionally free e-mail testing instruments. Which means, they’ve the flexibility to help with e-mail previews and e-mail testing.
1. HubSpot Electronic mail Advertising and marketing Device
Get Began with HubSpot’s Electronic mail Advertising and marketing Software program for Free
With HubSpot’s Electronic mail Advertising and marketing Instruments, you’ll be able to create, personalize, and optimize your advertising emails with out the necessity for any code or assist from designers.
Since this software is a part of the HubSpot CRM platform, you‘ll know the info you’re utilizing to customise your emails is correct. As an illustration, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your personalized emails are despatched robotically.
Pre-made, customizable e-mail templates and the software’s drag-and-drop editor permit you to rapidly create stunning emails to your recipient record.
Lastly, A/B take a look at completely different parts of your emails — comparable to topic strains or the time that you simply ship your emails — to find out what works greatest on your viewers.
Testing the visible design of your emails is essential. Nonetheless, remember to preview your precise content material as nicely.
With SubjectLine.com, you’ll be able to take a look at your topic strains and obtain a free score out of 100. The software considers the whole size, phrase size, urgency, and extra.
Phrase alternative issues in your topic strains, and this software will allow you to develop extra clickable topics so your readers usually tend to open.
3. MailNinja Electronic mail Previewer
MailNinja is a free, easy-to-use, uncluttered e-mail preview software. With this software, you’ll be able to see instantaneous previews of your HTML emails. Moreover, you’ll be able to double-check your alt textual content, ship take a look at emails, and see how your e-mail will look on completely different gadgets.
It is a easy, free possibility for those who do not belief or need to use a unique preview software than your e-mail advertising software program.
4. Inbox Analyzer
Inbox Analyzer, one other free e-mail preview software, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the preferred inbox suppliers to see how they seem and in the event that they ship — this software will let you already know in case your e-mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain instantaneous studies in your sender scores, fame alerts, and even blocklists. With this software, you’ll have the ability to discover points and discover ways to resolve them.
PutsMail is a free e-mail testing software by Litmus. Plus, PutsMail helps you to see how your e-mail will look throughout 50+ platforms and gadgets. It is a useful gizmo for those who’re simply searching for a fast and simple method to preview your emails.
Paid Electronic mail Preview Instruments
- Get Response
- Preview My Electronic mail
- Electronic mail on Acid
1. Get Response
Worth: $19 month-to-month for e-mail advertising; $59 month-to-month for advertising automation; $119 month-to-month for ecommerce advertising
Get Response is an e-mail advertising software program that may allow you to create content material, enhance gross sales, and enhance site visitors to your website. Preview your emails in over 25 in style e-mail shoppers, and decide if and when multimedia parts like photos are blocked.
Worth: $99 month-to-month for Litmus Primary; $199 month-to-month for Litmus Plus
Litmus is a software for testing and creating e-mail campaigns. With a paid account, you may acquire entry to an e-mail preview testing software that lets you see screenshots of your emails throughout 90+ completely different apps and gadgets.
Litmus lets you personalize messages at scale. It’s appropriate for established corporations with giant e-mail lists. Each paid plan comes with e-mail previewing and presents limitless read-only customers. There’s a variety of templates which are simple to implement.
Higher but, when you have a Litmus account, you’ll be able to add a Chrome extension to your browser and take a look at your emails with out ever leaving your e-mail service supplier.
With the extension, you’ll be able to validate your hyperlinks, photos, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
Worth: $15 month-to-month for a primary plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e-mail builder with e-mail testing and a wide range of out there e-mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you should utilize them throughout varied campaigns.
The entire emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about how they render for recipients throughout completely different gadgets. Moreover, after constructing dynamic AMP emails with Stripo, the software’s code validator checks the e-mail for errors for you.
Stripo shall be releasing a “Actual-time co-editing & commenting” characteristic for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs — there’s additionally a use case for HR managers who ship out inner newsletters.
4. Electronic mail Preview Providers
Worth: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for knowledgeable plan; $399 month-to-month for an enterprise plan
Electronic mail Preview Providers (previously Preview My Electronic mail) is one other e-mail testing answer that may allow you to enhance your efficiency.
With it, you’ll get actual screenshots of your e-mail throughout all the favored e-mail suppliers in a single click on. This software additionally presents e-mail analytics that may allow you to higher perceive your e-mail viewers.
It’s an amazing e-mail enhancement answer for entrepreneurs, designers, and builders. Each plan has limitless e-mail previews to entry by way of a devoted inbox.
Electronic mail Preview Providers offers you 4 methods to preview emails earlier than sending — copy-paste, API integration, HTML-upload, and ship as e-mail.
5. Electronic mail on Acid
Worth: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; $449 month-to-month for Skilled)
Electronic mail on Acid is an e-mail preview software designed that can assist you show emails correctly throughout all shoppers. The e-mail previews are dwell shoppers, so that you’ll see precisely what your subscribers see.
This software offers you screenshots, so you haven’t any questions on what your e-mail will appear like on 90 shoppers and gadgets. It additionally exams for poor formatting, damaged hyperlinks, and code issues.
Electronic mail on Acid additionally presents the flexibility to remark, edit, and evaluation e-mail previews instantly within the software program for a sooner and extra environment friendly testing course of.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a crucial a part of e-mail advertising. If folks can‘t see your emails or your credibility is ruined, these emails haven’t performed their job.
Use an e-mail previewing and testing software to make sure they’re good for recipients.
Editor’s observe: This publish was initially printed in June 2020 and has been up to date for comprehensiveness.