19 Best AI Platforms for Marketers and Marketing Analysts in 2023

In case you’ve used newly accessible generative AI instruments, you have doubtless realized what number of duties you’ll be able to streamline in simply seconds.

The fitting AI  platforms may help you or your small business bridge the hole between cutting-edge algorithms and real-world purposes, enabling AI techniques to imitate human processes like reasoning, studying, and even social intelligence.

However, with so many AI platforms hitting the market, the minutes you save utilizing ChatGPT may be eaten up by hours of vetting which AI platforms and options are best for you. 

On this put up, we’ll assist by highlighting 19 nice AI platforms, organized into these classes:

Finest AI Platforms for Entrepreneurs

HubSpot AI

Get began with HubSpot AI.

HubSpot Advertising and marketing Hub provides AI instruments together with Content material Assistant, a content material creation device for bloggers and net copywriters. 

Particularly, Content material Assistant may help you generate matter concepts for blogs, create weblog outlines, write paragraphs, skilled prospecting or advertising emails, and extra inside a Advertising and marketing Hub account. 

HubSpot’s additionally launched ChatSpot, a free conversational bot that may present you details about your CRM. With ChatSpot, you should use a chat interface to ask a query or give instructions associated to your CRM to get a generative AI response. For instance, you’ll be able to ask it to provide you contact particulars, ship follow-up emails, pull studies, and create new contact segments.

Key options:

• Generate weblog, advertising, and electronic mail copy. (Content material Assistant)
• Get content material matter and tone solutions. (Content material Assistant)
• Command CRM-related duties (ChatSpot)
• Request auto-generated data associated to your CRM (ChatSpot)

Value: HubSpot AI options, in Public Beta and Alpha, are free with extra options accessible to premium clients. Study extra or enroll right here.

OpenAI

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OpenAI, recognized for its GPT (textual content generator), Dall-E (picture generator), and Whisper (speech recognition) fashions, additionally gives companies with instruments and platforms that can be utilized for streamlining and even web site or product options. In reality, you might need interacted with considered one of OpenAI’s GPT integrations on platforms of shoppers like Stripe, Duolingo, or Morgan Stanley. 

Its OpenAI API allows builders and researchers to discover, experiment, and leverage AI fashions and frameworks. 

With security and moral issues being widespread with the evolution of this kind of know-how, OpenAI claims its instruments have been constructed with safety and security mechanisms in thoughts.

For instance, for lecturers and different professionals that fear about AI-based plagiarism, OpenAI provides GPT-detection instruments. Companies deploying OpenAI options also can add “moderation endpoints” to their fashions to observe, filter, and restrict responses to inappropriate queries or language misuse.

Key options:

• GPT: reasoning, inventive and technical writing duties
• Dalle-E: picture era
• Whisper: speech transcription

Value: Detailed pricing is on the market on this web page.

MindMeld

MindMeld is a conversational AI platform that allows companies to construct clever and pure language processing (NLP) capabilities, akin to chat options or auto-generated reminders, round their office purposes. 

With MindMeld, organizations can create voice and chat experiences that perceive consumer intent and have interaction in contextually conscious conversations.

MindMeld, which provides fashions and frameworks suitable with Python, has pre-made conversational AI “blueprints” for enterprise eventualities that digital assistants or service reps would possibly generally deal with through on the spot messaging, together with on-line banking assist, house assistant duties, on-line meals ordering, and human assets questions.

Key options:

• Information base creation
• Pure language processing
• Query answering
• Dialogue administration
• Conversational AI Blueprints

Pricing: Pricing is on the market upon request.

Rainbird

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Rainbird is a cloud-based decision-making platform for companies. It makes use of a data-first strategy, enabling you to import knowledge from exterior sources or use knowledge out of your inner techniques. The info is synthesized with its graph-based resolution engine known as Studio.

With blueprints for income assurance, value optimization, legal responsibility evaluation, and extra, you’ll be capable to begin with a stable basis. Rainbird additionally allows integrations with platforms like Microsoft Energy Automate.

Key options:

• Graph-based resolution engine
• Constructed-in workflow device
• Information insights

Pricing: Pricing is on the market upon request.

Finest AI Platforms for Conversational Advertising and marketing

Rasa

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Rasa is a conversational AI platform that permits you to customise and adapt your digital assistant to your small business wants. Its open-source nature additionally allows you to combine it into present techniques and knowledge sources.

With Rasa’s machine studying capabilities, you’ll be able to prepare your fashions to know and reply precisely to complicated consumer or buyer inputs (akin to message-based feedback or questions). Rasa’s pure language processing engine learns from conversations and constantly refines itself, enabling your digital assistant to offer contextually related and customized responses.

Rasa ChatOps, a mixture of Rasa and DevOps practices, permits you to deploy and handle your conversational brokers throughout totally different channels, be it net chat, messaging apps, or voice interfaces. 

Key options:

• Open-source conversational AI
• Machine studying
• Automated refinement
• ChatOps

Pricing: Professional and Enterprise pricing is on the market by request..

Wit.ai

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Wit.ai allows folks to work together along with your merchandise utilizing voice and textual content. Via this platform, you’ll be able to create bots folks can chat with on their most popular platform — for instance, Fb messenger.

The “Practice Your App” function turns what customers say into actions. As a way to unlock that functionality, you’ll be able to enter samples (known as utterances) of what your customers would say. Wit.ai additionally helps the event of cellular apps, sensible house integrations, and wearable gadgets. Nonetheless, if you wish to use Wit.ai, you’ll need to enroll via Meta.

Via Wit.ai, it is possible for you to to create your personal app.

Key options:

• Voice and text-based conversational AI
• Helps 132 languages
• Tutorials on the location

Pricing: Wit.ai is free.

Dialogflow

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Dialogflow is a Google conversational AI platform with digital brokers. Dialogflow encompasses a visible move builder which consists of interactive move visualizations, omnichannel implementation, and pure language understanding (NLU) fashions which are able to recognizing intent and context.

Key options:

• Visible move builder
• Omnichannel implementation
• NLU fashions

Pricing: Digital Agent pricing varies, however the 2023 model of CX Agent prices $.007 per textual content request, $.001 per second of audio in/output. CX Agent with knowledge from June 2020 or earlier prices $20 for each 100 textual content classes or $45 for each 100 voice classes.

Finest AI Platforms for Advertising and marketing Analysts and/or Advertising and marketing Ops

Google Vertex AI

Google Vertex AI allows organizations to construct, deploy, and scale machine studying (ML) fashions. 

The platform’s “Mannequin Backyard” incorporates pre-trained and customized fashions for accelerating ML growth, together with APIs, basis fashions, and open supply fashions. It’s also possible to construct generative AI apps with the Mannequin Backyard and Generative AI Studio options. 

As soon as you have launched a machine studying mannequin, Vertex’s machine studying operations (MLOps) function permits you to scale, handle, and monitor your workloads.

Key options:

• Finish-to-end ML operations (MLOps) instruments
• Information and AI integration
• Low-code and no-code tooling

Value: Instruments and options range in value however vary from $.0001 for each 1000 textual content characters enter with no output cost, to $.0010 per 1000 characters enter or output. 

DataRobot AI Platform

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Companies also can use DataRobot’s platform  to construct, deploy, and handle AI fashions., whereas automating complicated duties, like knowledge preparation, function choice, mannequin choice, and mannequin deployment).

The open, end-to-end AI lifecycle platform, can be designed for multi-cloud operations, providing organizations the flexibleness to function on varied public clouds, knowledge facilities, or on the edge. 

DataRobot also can unify efficiency knowledge from any supply so organizations can shortly entry and analyze the AI lifecycle. 

Moreover, DataRobot AI Platform is modular and extensible, permitting companies to construct upon present purposes, infrastructure, and IT operations techniques for streamlined and environment friendly AI implementation.

Key options:

• Process automation and streamlining options
• Governance options for safety
• Multi-cloud operations

Value: Pricing is on the market upon request.

TensorFlow

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TensorFlow is an open-source software program and machine studying mannequin (MLM) library that helps companies, analysts, builders, and researchers to run, set up, remodel and graph knowledge with numerical computations (in easy phrases – fixing complicated math issues with formulation upon formulation). 

In these graphs, or nodes, signify mathematical operations (like complicated multiplication, division, exponentiation), whereas edges signify the alternate of multidimensional knowledge arrays (often known as tensors).

With its versatile, open-source structure and software programming interface (API), TensorFlow lets customers construct, deploy, and monitor ML-based computations on varied gadgets, together with desktops, servers, or cellular gadgets. Customers also can run fashions throughout a number of central processing items or CPUs (additionally regarded as “management facilities”) and graphic processing items (GPUs), via a unified programming interface.

Whereas this reasonably priced platform can carry out many complicated duties, needless to say the corporate recommends having data of Python, C++, or JavaScript, so it would require a steep studying curve for advertising groups with out this coaching. 

Nonetheless, when you’re fascinated by increasing your abilities, you’ll be able to be taught extra about Python and different languages on our Web site Weblog.

Key options:

• Course of and cargo knowledge
• Construct and deploy ML fashions
• Implement ML operations (MLOps)

Value: Free

Microsoft Azure

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Microsoft Azure is a portfolio of AI companies tailor-made to builders and knowledge scientists. You’ll be capable to entry imaginative and prescient, speech, language, and decision-making AI fashions via API calls. 

Moreover, you’ll be able to create your personal machine studying fashions utilizing an AI supercomputing infrastructure, instruments akin to Jupyter Notebooks or Visible Studio Code, and open-source frameworks like TensorFlow and PyTorch. 

This platform additionally options data mining, conversational AI, doc course of automation, machine translation, and speech transcription.

Key options:

• Machine studying
• Information mining
• Conversational AI

Value: Varies based mostly on seats and software program wants. Most paid tiers begin at $167/month however embrace free add ons.

Watson Studio

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IBM Watson Studio permits knowledge scientists, builders, and analysts to create and handle AI fashions. It may be used on IBM Cloud Pack for Information, enabling groups to collaborate and automate AI processes. 

With Watson Studio, customers can leverage open supply frameworks like PyTorch and TensorFlow, in addition to programming languages like Python, R, and Scala. Jupyter notebooks, JupyterLab, and command-line interfaces may also be used for knowledge evaluation and visualization.

Key options:

• AutoAI to routinely construct mannequin pipelines
• Graphical move editor to cleanse and form knowledge
• Open supply pocket book assist

Pricing: Free ‘Lite’ tier accessible. Skilled add ons begin at $1.02 per capability unit hour/month. (Value doesn’t embrace tax)

NVIDIA

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NVIDIA provides options like cloud and edge computing for varied AI workloads together with machine studying, deep studying, and knowledge analytics. With its ecosystem comprising graphic processing items (GPUs) and different processing applied sciences, NVIDIA AI goals to hurry up the method of gaining insights. 

One in every of NVIDIA AI’s proprietary options, known as CUDA-X AI, is a group of libraries, instruments, and applied sciences that might assist speed up growth and deployment of purposes throughout a number of domains. 

NVDIA additionally helps generative AI capabilities that may assist entrepreneurs and net creators as soon as deployed, like textual content era, summarization, chatbots, picture creation, and video era. Different AI capabilities NVIDIA helps embrace coaching, knowledge analytics, inference making, generative voice fashions, transcription, in addition to cybersecurity.

Key options:

• Generative AI
• AI coaching
• Information analytics

Pricing: Pricing is on the market upon request.

SymphonyAI

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For these whose roles combine advertising, budgeting, retail, or finance duties, SymphonyAI provides AI options for monetary monitoring, threat administration, crime detection and fraud prevention in retail, banking, finance, and insurance coverage industries.

It additionally provides options to assist companies with regulatory compliance, together with identification verification, watch checklist screening and administration, anti-money laundering (or AML) monitoring.

Key options:

• Regulatory compliance options
• Cost fraud prevention and detection
• Monetary markets threat administration function for monetary buying and selling

Pricing: Pricing accessible upon request.

Finest AI Platforms for Builders

H2O.ai

H2O is an open-source software program that gives assist for varied machine studying duties, from fast knowledge ingestion and transformation, to superior mannequin constructing and mannequin interpretation.

With H2O, customers can concurrently construct and consider 1000’s of fashions throughout a number of machines. Moreover, H2O provides AutoML capabilities for builders trying to automate the mannequin choice and tuning (or adjusting) machine studying parameters.

Key options:

• Open-source, multi machine capabilities
• Automated ML duties
• Giant language mannequin and generative AI instruments.

Pricing: Pricing is on the market upon request.

PyTorch

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PyTorch is a deep studying framework for constructing and coaching neural networks. PyTorch makes use of a computing mechanism known as computerized differentiation to assist replace and optimize fashions.

The big selection of pre-trained fashions and architectures accessible in PyTorch Hub permits you to jumpstart your initiatives with switch studying – an ML method the place a educated activity is then remembered and utilized in different duties and mannequin growth.

The platform can be outfitted with academic assets, like instruments and libraries of documentation.

Key options:

• Updates, optimizes, and helps develop deep studying fashions
• Ecosystem of instruments and libraries
• Cloud assist

Pricing: Free

GitHub

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GitHub has collaborated with OpenAI to develop an AI growth device known as GitHub Copilot. Powered by OpenAI’s Codex mannequin, a GPT-3 successor that interprets pure language into code, GitHub Copilot provides at-scale generative AI capabilities for builders. With GitHub Copilot Voice, you can provide pure language prompts.

Key options:

• Chat interface within the editor
• Verbally give pure language prompts

Pricing: Free

OpenCV

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Authorities establishments, enterprises, and startups have all used OpenCV for its AI imaginative and prescient purposes, like pc imaginative and prescient, which may detect product points or analyze habits; and face recognition, which may establish folks and facial interactions.

For instance, the platform’s been used processes like  manufacturing facility product inspection, medical imaging, safety evaluation, human-machine interfaces (akin to contact display screen dashboards on giant equipment), digital camera calibration (akin to anti-blur or shade stabilization), stereo imaginative and prescient (3D imaginative and prescient), and robotic imaginative and prescient (AI imaginative and prescient particularly used to assist robots/machines detect duties).

How might you employ this in advertising? Properly, because the world turns into extra hybrid, and advertising grows extra reliant on first celebration knowledge, you might leverage it to collect in-store buyer behaviors, reactions to merchandise, sentiment evaluation of reactions to public adverts, or deeper emotional analytics in focus teams or video-call based mostly analysis the place you’re permitted to file.

Moreover, if swag or merchandise produced by your organization straight are a part of an even bigger marketing campaign, these instruments might assist producers guarantee what you ship out is on level and detect low-quality points.

Key options:

• Cloud, native, or edge gadget deployment
• Pc imaginative and prescient

Pricing: OpenCV is free.

Keras

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A deep studying framework, Keras provides a user-friendly interface that simplifies the complicated means of constructing neural networks. Its intuitive API permits you to shortly outline, prepare, and consider fashions, eliminating the necessity for low-level coding.

Powered by TensorFlow, an end-to-end open supply machine studying platform, Keras gives an in depth library of pre-configured layers, activations, and optimizers that may be personalized to fit your particular wants.

Key options:

• In depth documentation
• Mannequin coaching, activation, and monitoring
• Deploy wherever

Pricing: Free

Get Began With an AI Platform

The world of AI is shortly altering and companies that don’t adapt threat falling behind. AI platforms serve many functions, from powering chatbots to enabling app-building.

Study extra about how you can leverage HubSpot AI merchandise for your small business.