Your Weekly Marketing Calendar
Spread out your marketing strategy over the next 7 Days and watch your company as it; grow sales, save time and get organised.
Do each task everyday and at the end of the week asses the effectiveness of this strategy with your peers.
DAY 1: Flowcharts and Diagrams
Use diagrams and flowcharts to illustrate concepts, clarify steps, and provide a framework to build on.
Diagrams serve as an invaluable tool during marketing planning. When marketing in a technical space, use flowcharts and diagrams to simplify public communications of difficult concepts.
TREW Marketing uses diagrams and flowcharts to better convey ideas and processes to potential and existing clients during strategy sessions. Be sure to read TREW Marketing’s latest blog and see diagrams used in recent posts.
Day 2: Productivity Time Blocks
Sometimes the anticipation of being interrupted can be more detrimental to your production and performance than the interruptions themselves. That’s why we instituted agency-wide productivity blocks from 9 – 11 a.m. and 1 – 3 p.m. For a minimum of four hours every workday, we shut off all nonessential applications, and focus all our energy and attention on priority tasks or projects. These time blocks are literally scheduled in every employee’s calendar to avoid conflicts and interruptions.
While the blocks can flex as needed for high-priority activities and communications, committing to them has had an incredible impact on our efficiency and performance. By blocking off periods on our calendars each day as “busy,” and reducing distractions and interruptions such as impromptu meetings, instant messages, text messages, email and social media, we are able to be more creative and productive, individually and as a team.
Day 3: Check your Signals
I use HubSpot’s Signals when working with clients and prospects. If I send a work product or deliverable to a client, I can easily confirm he received it by checking Signals. If I am working with a prospect, I can send links to articles or our work portfolio and see what links she clicks on and what interests her the most.
I don’t need to follow up with clients as much if I know they have received and opened my emails. (Ahhh, the bliss of no more unnecessary emails.) And I know how to optimize content I send to prospects.
Day 4: Content Batch Days
The idea for content batch days came from GuavaBox Co-Founder Gray MacKenzie. We set aside a large block of time once a week to focus on different aspects of our marketing strategy as a team. Each week there’s a different focus.
The first week it’s blogging, then website optimization, then HubSpot optimization, and our last batch chunk is spent on video. Because we’ve created these focused blocks of time, we’re able to get into the zone and create high quality content more consistently.
As a lean team, we’re always trying to become more efficient with our internal processes. Content batch days let us brainstorm new ideas and move right into implementation. Since we have our processes documented internally, we can all jump right into making creative things happen. As a result, we’re able to create more content across more platforms in less time.
Day 5: Convert Your Office Into a Giant Whiteboard
With a growing staff of creative marketers, it’s easy to run short on whiteboard space. We’ve covered the walls of three conference rooms in our office with Idea Paint, which turns walls into whiteboards. There’s never a lack of space for collaboration and creativity now!
Our meetings and impromptu strategy sessions are more collaborative, creative and concrete with all the wall space to write down ideas and concepts! Whiteboards are an inherently collaborative tool, as opposed to PowerPoints, which are used for lecturing. It’s a great way to get our entire staff involved.
Day 6: Timing Your Tasks
Use a stopwatch to actually time how long you spend doing a particular task. The intent is not about recording how long a task takes you (although that’s valuable). The intent is to create more efficient work time. When you know you’re being timed, you’re more likely to stick to the task at hand (instead of pursuing common distractions), and you’re more likely to work on a task until you’re done.
This technique helps me be more productive because it keeps me on task. It means I move through big items on my daily/weekly to-do lists more efficiently and effectively, and frees up my time for other things.
Day 7: Have a Meeting Agenda, Always
We say, “No agenda, no attenda.”
Without a clear meeting agenda, which includes the topic and supporting bullet points, the location, a start and finish time, a list of attendees and their corresponding roles, the productivity of a meeting is compromised.
Think about how much more productive your meetings will be when every attendee knows in advance exactly what is going to be discussed and what his or her role will be.
We spend too much time in meetings as it is. So let’s make this time as productive as possible. When you have a comprehensive meeting agenda, both your time and your fellow meeting attendees’ time is more fruitful.