The Essential Step-By-Step Guide To Internet Marketing

“If you wanted to boil internet marketing down to single starting point, keywords are it”

What is a Keyword?

A keyword is a word or phrase that a person uses to gather information on a topic online. People can enter keywords into search engines like Google and Bing or social media sites like Facebook, Twitter, and LinkedIn.

Why Build A Keyword Strategy?

More and more consumers are finding businesses online through keyword search. You can take advantage of this consumer habit by optimising your website and social media profiles around the keywords that are relevant to your business and that consumers are using to find you online.

This will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.

While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. You can also test and analyse how effective different key- words are in drawing visitors to your site.

As a business professional, you should make sure the right people are finding your business online. Keyword research is an ongoing process that should be followed closely. It gives valuable insight on industry trends and product demand. Comprehensive keyword research can help you grow your organic traffic and save you from spending money on pay-per-click (ppc) campaigns such as Google Adwords.

How to Create A Keyword Strategy

Create A List of 3-5 Keywords Relevant to Your Business

Think like you’re using the brain of someone searching for your product online, through a search engine or on social media. for small and medium-sized businesses, your keywords are not your brand name. Instead, think of words and short phrases that get to the core of what your product or service is about.

Choose Keywords Based On Difficulty And Relevance

the keywords you choose should be based on difficulty and relevance. Some very general words, such as “marketing” or “business,” are very competitive, making it harder to rank well for them in search engine results. If you are a small to medium-sized business, you should choose less competitive keywords, more specifically related to your business (these are commonly referred to as long- tail keywords). the greater the volume of searches on a keyword, the more competitive it is.

There are a number of different tools you can use to determine the competitiveness of a specific keyword as well as suggest and help you brainstorm new keyword ideas.

Another important factor for picking keywords is their relevance to your business. While some obscure terms might be easy to rank for, they might not be relevant to your business.

You should find a balance between relevance and difficulty. Choose keywords that match your business well. Note that these keywords don’t have to be perfect at first. You can try out different ones to see which work best for you.

Design and Optimise Your Website Around Your Keywords

Now that you’ve chosen your keywords, you should incorporate them into your website. Optimise your website to include mentions of these words in key places. for instance, the images you use, especially those on the home page, should include alt text that reflects your keyword strategy.

Optimise Your Website To Get Found


“Aim to be on the first page.”

In order to get found through search engines, you should aim to be on the first page or in the first few results pages for your keywords. Today that is easier to achieve than a couple of years ago thanks to social media. If you have created a Google+ business account, for instance, that will be immensely helpful in your SEO efforts. That is why you need to make sure you are optimising all your social media profiles to include updates with major industry keywords.

Google suggests that you design your website for visitors, and not for search engines. while you should keep this principle in mind, it is worthwhile to learn a bit more about SEO in order to better optimise your site.

What You Should Know About SEO

SEO can be divided into two categories: on-page SEO and off-page SEO.

On- Page SEO
On-Page SEO refers to how well your website’s content is presented to search engines. This can often be improved immediately.

Off-Page SEO
Off-Page SEO refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. This can take time to improve. even though on-page SEO accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly.

Page Title 

Page titles are one of the most important on-page SEO factors. They are the text you see at the top of your browser window when viewing a web page. They are also the title of a page that is presented in search engines.

Page titles can be found and edited in your site’s Html. the text that is surrounded with the <title> tag is your page’s title. Here are some guidelines for coming up with effective page titles:

  • Include keywords.
  • Make it fewer than 70 characters long. longer page titles will not be seen in your web browser or in google search results. If you make the page title too long, it will also dilute the importance of the keywords mentioned.
  • Place keywords as close to the beginning of the title as possible.
  • Make it readable for site visitors.
  • Include your company name at the end of the page title, unless you are a big brand and people search for you through your brand name.
  • Use different page titles for each page. each page is an opportunity to target keywords.



Images on a web page can enhance user experience. when insert- ing images into your website, however, you should keep in mind the following:

  • Don’t use images excessively. more pictures can slow down the loading of your page, thus negatively impacting both user experience and search engine optimisation.
  • Associate text with pictures. search engines do not ‘read’ images; they read only text. Alt text is an Html attribute you can add to your picture so search engines re- place the image with some associated text.
  • Include keywords in your image file name. This will help you draw in relevant traffic from image searches. Separate keywords in the file name with a dash (-).


If a piece of text appears larger or more prominent than the other text on a page, it’s probably part of a heading. You can verify this by checking the Html code of your website and looking for text with an <h1>, <h2>, or <h3> tag surrounding it.

Text in the headings is more likely to be read by search engines as keywords than text in the rest of the page. for this reason, it is good to include keywords in your headings whenever possible. <h1> tags give the text more weight as keywords than <h2> tags, and <h2> tags have more weight than <h3> tags. While <h4> and <h5> tags do exist, their influence on keywords is virtually the same as that of regular text. Including too many headings dilutes the importance of keywords in other headings, so we recommend using the <h1> tag only once. If the page is text- heavy like a blog post, then feel free to throw in a few <h2> or <h3> tags as paragraph titles.

Cascading Style Sheets (CSS)

Html is the back-end code of your website that search engines read. search engines extract relevant information, such as keywords, from your Html. CSS, on the other hand, holds a template for the layout of your page. In the CSS, you define how headings, links, and other visual elements of the text should look. the takeaway here is simple: use CSS. Putting layout-related information in your Html can dilute the relevance of the Html text, which is what you want search engines to read.

Domain Info

Search engine rankings favour sites that are registered for a long period of time. long domain registrations indicate a commitment to the site, a signal that the site has a lower chance of being spam. Extend your website registration for $10-20 a year for an SEO boost.

MOZ Rank

MOZ Rank is a general measure of how much online authority your site has. A higher MOZ rank is better. Note that MOZ Rank factors in both on-page and off-page SEO. Improving your on-page SEO may help improve your rank, but there is much more you can do to improve it. Don’t worry, we will get to all this.

Google Crawl Date

When google crawls your site, it updates the information related to it, such as your keywords and other SEO factors. Therefore, you want google to crawl your site as often as possible. The best thing you can do to make google crawl your site more frequently is to regularly produce fresh content and publish it on your website.

URL Structure

The URL of a web page is its web address.

Unfortunately, improving your URL structure is one of the more difficult aspects of on-page web- site optimisation. The methods of fixing these issues depend entirely on the back-end parts of your website, such as your content management system or programming framework. Nevertheless, if you have a competent developer by your side, having him or her tackle these issues can significantly improve your SEO.

Avoid Word Stuffing

After reading this, you might think, “keywords are really important. If having keywords all over my page helps me rank for them, I should just fill my page with these keywords.”

It’s not that easy. Apart from leading to a bad experience for site visitors, search engines are smart enough to detect these behaviours. trying to trick search engines is not a good SEO strategy, and sacrificing readability for SEO is not a good idea either.

Improving Off-Page SEO With Inbound Links

If on-page SEO accounts for 25% of your overall A search engine ranking, what makes up the remaining 75%? As we mentioned before, off-page SEO is based on the authority of your website, or what other websites ‘say’ about yours. Simply put, web- sites with better or higher authority will rank better than websites with lower authority.

Inbound links are key influencers on a website’s authority. When another website links to a page on your website, that is called an inbound link. more inbound links is better, and more inbound links from websites with high authority is even better (e.g., an inbound link from The New York Times’ website is much more valuable than an inbound link from a low-trafficked blog with a small readership).

So what’s the best way to attract more inbound links (or ‘link love,’ as we like to call it)? Through content creation! creating valuable, remarkable content that other websites will naturally want to link to in their own content is a great way to increase your website’s inbound links. In addition, you can improve your chances of attracting inbound links by sharing your content in social media and optimising it for search results so it can easily be found.

“Tackle Tach Tactic Step By Step To Make Internet Marketing More Manageable”



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