25 Examples + Tips From HubSpot’s Brand Team

Choosing the proper emblem coloration scheme on your model could make a big impression on memorability and consciousness.

In truth, 75% of individuals acknowledge a model by its emblem, and 45% establish manufacturers based mostly on their model colours. Merely put, your model colours matter.

Whether or not you’re going via a rebrand or beginning your online business from scratch, right here’s some inspiration for emblem coloration combos that you need to use to create a memorable model icon.

Understanding Colour Concept and Meanings

25 Brand Colour Scheme Examples

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Understanding Colour Concept and Meanings

Earlier than we dive into model emblem coloration combos, it’s necessary to grasp common coloration idea.

There are just a few methods to create an aesthetically pleasing coloration palette. A standard means is by selecting complementary colours.

Complementary colours are pairs of colours that sit immediately throughout one another on the colour wheel.

Once you put complementary colours subsequent to one another in a design, they create a excessive diploma of distinction (i.e., each colours stick out), and the result’s often fairly harmonious.

In fact, complementary colours aren’t the one mixture of colours that may make for a lovely palette. There are additionally:

  • Analogous colours — Colours that seem subsequent to one another on the colour wheel.
  • Triadic colours — Three colours which are evenly spaced across the coloration wheel.
  • Break up-complementary colours — These include a base coloration plus the 2 colours adjoining to the bottom coloration’s complement on the colour wheel.

Right here’s a diagram that will help you perceive these combos higher:

Now, fact be advised, a number of different kinds of coloration combos are based mostly on the colour wheel — these are simply probably the most primary. By understanding how totally different colours are oriented on the colour wheel, you may make extra harmonious coloration decisions.

One other aspect to think about when selecting a coloration mixture on your model’s emblem is the totally different meanings of every coloration. As an illustration, crimson often symbolizes ardour and depth, whereas inexperienced can symbolize progress or wealth.

99designs offers a superb explainer video of the preferred colours and their meanings within the video beneath:

[Video: What your logo colors say about your business… Discover the meaning behind the 11 most common colors]

25 Brand Colour Scheme Examples

When you’re in search of examples of various emblem coloration combos your model can select from, take a look at these examples from real-life corporations. There are just a few coloration mixture classes that logos usually fall beneath, which embody:

  • Monochrome logos — Logos which have a single outstanding coloration and could also be supported with impartial accent colours like white or black.
  • Two-color logos Logos with two outstanding colours.
  • Multi-color logos — Logos with greater than two colours.

Monochrome Logos

1. Starbucks: Inexperienced

One of the crucial acknowledged logos worldwide, Starbucks has developed an iconic coloration scheme that demonstrates the ability of inexperienced. “Starbucks Inexperienced” is a shade of inexperienced that’s onerous to affiliate with every other firm as a consequence of how properly the espresso firm has positioned itself and its emblem.

The model makes use of a “household of greens” in its full-color palette, which the corporate describes as “contemporary and alluring.” Starbucks’ coloration palette is an ideal instance of a monochromatic coloration scheme.

As a substitute of pondering of the inexperienced, darkish inexperienced, and light-weight inexperienced in Starbucks’ palette as separate colours, consider them as totally different flavors of the identical coloration. Or, extra precisely, numerous flavors of the identical hue.

Right here’s a fast rationalization of hue and different associated phrases:

  • Hue. What we often imply once we discuss coloration. The hue is the overarching, discerning high quality of a coloration (e.g., “inexperienced” or “blue”).
  • Shade. What you get if you add black to a selected hue (e.g., darkish inexperienced is a shade of inexperienced).
  • Tint. What you get if you add white to a selected hue (e.g., gentle inexperienced is a tint of inexperienced).
  • Tone. What you get if you add black and white — a.ok.a. grey — to a selected hue (e.g., pastel inexperienced is a tone of inexperienced).
  • Saturation. Whereas “tone” is a well-liked portray time period, in graphic design, you’ll be extra prone to encounter the time period “saturation” when coping with including grey to paint. Extra particularly, saturation defines a variety of colours, beginning with grey (0% saturation) and ending with a pure, gray-less type of the colour (100% saturation). Desaturated colours are softer and doubtlessly duller than their vivid and extremely saturated counterparts.

Shades of inexperienced create a contemporary look and may talk progress and prosperity and join your model with nature, making it model coloration scheme for corporations within the meals and beverage or out of doors industries.

2. McDonald’s: Yellow

Acknowledged worldwide, McDonald’s has created one of the iconic logos with its golden yellow arches.

By way of coloration psychology, yellow, the outstanding coloration in McDonald’s coloration palette, is related to each power and happiness — which is undoubtedly the sensation McDonald’s needs to invoke in its prospects.

Whereas yellow is the model’s main coloration, McDonald’s additionally makes use of accents of crimson in its branding. Pink is probably the most emotionally charged coloration round, so it’s unsurprising that McDonald’s employs it of their emblem: They need you to really feel energized and excited.

3. Meta: Blue

Blue is without doubt one of the commonest emblem colours. In truth, one examine of 500 firm logos discovered that 37% had been blue. Black was an in depth second at 31%. Blue is a dependable coloration that conveys constructive emotions that many corporations would possible need to specific, akin to belief, safety, and intelligence.

Meta’s emblem coloration scheme features a blue gradient as the first coloration for its emblem image. It’s complemented by black with the textual content aspect of the brand.

4. Goal: Pink

Pink is highly effective, daring, and attention-grabbing, which makes it the proper coloration to pair with Goal’s image. The retailer makes use of crimson as the first coloration in its emblem, together with white accents all through the remainder of its branding.

5. Duolingo: Inexperienced

Language studying app Duolingo additionally has a primarily inexperienced emblem and dubs its core coloration “Feather Inexperienced.” This shade of inexperienced is vibrant and playful, successfully speaking power and progress.

6. Etsy: Orange

Orange is used to convey creativity, enthusiasm, playfulness, and power. It is a superb coloration to include in your emblem coloration scheme in case your model is in a inventive trade or you’ve a enjoyable product.

For instance, orange completely represents what Etsy needs to place into the world as a worldwide market for handmade and artisan items from inventive people.

7. Stripe: Trendy Purple

Purple will be seen as a part of many emblem coloration combos for tech manufacturers because it’s grow to be a extra fashionable model of the usual blue coloration that corporations have leaned in direction of beforehand.

Stripe, as an example, makes use of a hue known as blurple, which is blue and purple mixed. This tone of purple is a lighter spin on the standard blue and helps place Stripe as a contemporary model.

8. City Decay: Violet

As a emblem coloration, purple can signify luxurious and royalty. It’s an ideal coloration to decide on if you wish to place your model as a luxurious product like City Decay. The make-up model makes use of a violet hue as its main emblem coloration.

Mixed with the font fashion, City Decay’s emblem seems elegant and expressive, a good way to mirror their merchandise.

Two-Colour Brand Combos

9. FedEx: Purple and Orange

FedEx has a extremely recognizable model emblem, and its contrasting emblem coloration mixture is a big cause for that (one more reason is the intelligent placement of the arrow). The delivery firm’s model colours are “FedEx Purple” and “FedEx Orange.”

The rationale these two colours work properly collectively is as a result of they’re complementary. Being on reverse sides of the colour wheel means these two colours distinction and create a daring mixture.

Relating to the psychology behind these two colours, orange evokes friendliness, vitality, and power. Purple represents luxurious and creativity. Mixed, this coloration mixture makes a robust duo.

10. Wimbledon: Purple and Inexperienced

Purple and inexperienced are considerably analogous on the colour wheel. Whereas they aren’t proper subsequent to one another, they aren’t full opposites both. Their relation on the colour wheel is related via tones and saturation.

Wimbledon’s emblem coloration scheme makes use of the official model colours Wimbledon Inexperienced and Wimbledon Purple. These shades have deep tones which join the 2 colours. As we talked about above, purple signifies luxurious.

When mixed with the inexperienced hue, which may convey wealth, well being, and sustainability, it is smart why this coloration scheme is used to symbolize an elite tennis match.

11. Mailchimp: Yellow and Black

Yellow is a well-liked emblem coloration selection amongst corporations, and for good cause. The colour creates happiness, power, optimism, and youth, all constructive emotions related to a model.

Mailchimp’s main emblem coloration is Cavendish Yellow. The e-mail advertising firm describes its total branding as playful and expressive, and its model coloration contributes to that idea by speaking brightness and power — black balances out the yellow to usher in fashionable {and professional} accents.

12. Chase: Blue and Black

The colour blue conveys belief, professionalism, and safety, which makes it a coloration generally utilized by monetary establishments like Chase Financial institution. Chase makes use of each blue and black in its emblem coloration scheme, and mixed, these colours talk a safe, reliable, highly effective, and fashionable model.

13. Financial institution of America: Pink and blue

Pink and blue are a traditional coloration mixture. The complementary colours are immediately recognizable and related to custom, professionalism, significance, and belief when used collectively. As a long-established monetary establishment, Financial institution of America conveys these attributes via its emblem coloration mixture. It additionally works properly with its identify and nods to the American flag.

14. UPS: Brown and Gold

Brown is an earthy and conventional coloration, whereas gold communicates success. By utilizing this coloration mixture, UPS is letting its prospects know that it’s a longtime and profitable model that may be trusted to assist delivery wants.

15. Baskin Robbins: Brown and Pink

Brown and pink are contrasting colours, which may make for an fascinating coloration mixture for a emblem. As we talked about above, brown can evoke an old style feeling. On the flip facet, pink is playful, youthful, and fashionable.

Collectively, brown and pink can conjure photos of desserts like ice cream or different candy treats. Utilizing these colours collectively as Baskin Robbins can talk twin feelings for a balanced model idea.

16. Dunkin: Orange and Pink

Pink and orange are analogous on the colour wheel, which suggests they pair properly as a coloration palette. Dunkin’s emblem has developed over time, however orange stays its main coloration, whereas pink is used extra as a secondary one and typically as an accent.

As we talked about above, pink evokes a sense of playfulness and youth. Orange may also be used to speak youthfulness and power, which makes these the proper colours to make use of for a lighthearted model for a donut store.

Multi-Colour Brand Combos

17. Google: Main Colours

One other immediately recognizable emblem, this blue, inexperienced, yellow, and crimson coloration palette, belongs to none apart from Google. Even with out having any earlier schooling about coloration idea, there are some primary classes we are able to take away from this palette on how totally different coloration fashions work.

For starters, you will have observed that the crimson, blue, and yellow in Google’s palette are main colours — colours you may combine to kind all different colours.

Whereas the inexperienced in Google’s coloration scheme is a secondary coloration within the CMYK system — cyan (blue-ish), magenta (reddish), yellow, and key (black) — it’s a main coloration within the RGB system (crimson, inexperienced, blue).

One other fascinating factor to notice is 4 distinct hues and no root coloration binding all of them collectively. So, why do Google’s colours nonetheless appear to mesh and look good subsequent to one another? A key cause is that all of them have equally excessive saturation ranges. Hold this in thoughts if you need to create logos with a number of colours.

18. Figma: Vibrant Colour Palette

Figma, a collaborative design software program, makes use of a number of vibrant colours in its model emblem. This emblem and the colour palette are sometimes used towards a black background, making the daring colours pop much more.

Whereas these colours seemingly distinction each other — they’re shades of crimson, inexperienced, and purple — all of them have the identical tone and saturation, which makes them circulation collectively seamlessly. This coloration palette works properly for a corporation that operates within the inventive design trade.

19. Quickbooks: Inexperienced, White, and Navy Blue

Quickbooks additionally makes use of inexperienced as its main emblem coloration. Inexperienced is usually used to suggest cash and progress, so it is smart for the monetary platform to place inexperienced entrance and heart. Quickbooks shares its full model coloration scheme on its web site, as proven beneath.

Whereas inexperienced is the first emblem coloration, the remainder of Quickbooks’ coloration palette consists of complementary colours which are shades of blue, beige, and grey.

20. YouTube: Pink, White, and Black

YouTube’s model coloration scheme includes crimson, white, and black. YouTube’s massive crimson play button is definitely recognizable because of the attention-grabbing coloration, which is smart when you think about that crimson is a daring and impactful coloration when it comes to coloration idea. It is smart to make use of crimson to focus on the icon aspect of its emblem.

21. Slack: Trendy Main Colours

Slack makes use of 4 core colours in its emblem: crimson, yellow, blue, and inexperienced. These colours are shades of the usual main colours used to specific the model’s persona.

Brand coloration combos like this exemplify how one can take a regular set of main colours and make them your personal by adjusting the tone to match your fashion.

22. Oatly: Mild Blue, White, and Black

Oatly’s use of blue, notably on this lighter shade, creates a way of calm, particularly when paired with white. Blue and white are a traditional coloration mixture that can be utilized to suggest a model is cool, calm, and picked up.

Once you add black into the combination, it enhances the lighter tones of blue and white, which helps create a extra balanced look.

23. Wayfair: Purple, Yellow, and Inexperienced

As we talked about above, purple in logos can have many meanings. It’s typically used to convey luxurious. It will probably additionally talk creativity, expression, and uniqueness. For Wayfair’s emblem coloration scheme, purple is complemented by yellow and inexperienced, and the purple is prolonged with lighter shades of the hue.

24. TikTok: Black, Pink, and Turquoise

Black is a foundational emblem coloration that’s simple to construct off of with accent colours. Take TikTok’s model coloration scheme, for instance. The social media platform makes use of black as the bottom coloration and features a pinkish shade of crimson and a light-weight blue turquoise hue as accents.

25. Trivago: Blue, Orange, and Pink

Trivago’s emblem is an ideal instance of a split-complementary coloration scheme. As a refresher, split-complementary coloration schemes include a base coloration plus the 2 colours adjoining to the bottom coloration’s complement on the colour wheel.

On this case, blue is the bottom coloration, with orange and crimson being the adjoining complementary colours.

Your model colours are simply as necessary in your emblem as they’re all through the remainder of your model property.

With the proper coloration scheme, you may create a recognizable emblem that displays your model and helps folks keep in mind your organization.

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