Twitter is among the many hottest (and highly effective) social media networks. The way you leverage the platform relies upon fully on how its members use, comply with, publish, and work together with what they care about. Fortunately, there are new statistics to make your social media advertising selections extra manageable.
So, how are individuals utilizing Twitter these days? How are companies utilizing Twitter? And the way linked do individuals really feel to a model attributable to your Twitter presence? Take a look at essentially the most outstanding Twitter stats we have discovered for 2023. And in case you’re in a pinch, soar to the knowledge you want beneath:
![Download Now: The 2023 State of Social Media Trends [Free Report]](https://no-cache.hubspot.com/cta/default/53/3dc1dfd9-2cb4-4498-8c57-19dbb5671820.png)
Twitter Statistics
Normal Twitter Statistics
1. Most world leaders and overseas ministries have an official Twitter account. (Statista)
2. As of 2023, Twitter.com is the 4th most visited website in the world. (Similarweb)
3. The United States is the country with the most number of Twitter users, with 79.6 million users. (Demandsage)
Twitter Statistics for Business
4. Twitter generated $4.4 billion in revenue in 2022, an 11% decline year-over-year. (Social App Report 2022)
Image Source
5. 7% of social media marketers believe that Twitter is the most effective for building an active community on social media, higher than LinkedIn but less effective than Instagram at 26%. (Social Media Trends Report)
6. 6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app. (Social Media Trends Report)
7. Even though only about 17% of Twitter’s users come from the US, it accounts for more than 50% of the company’s revenue. (Social App Report)
8. The top three types of content that offer the biggest ROI on social media are relatable content, trendy content (cultural moments and news), and educational/informational content (Social Media Trends Report)
9. Almost 30M unique social media authors mentioned “reviews,” “advice on,” “pros and cons,” “alternatives,” and “best option,” on Twitter, looking for more authentic sources of information that they can trust. (Social Media Trends Report)
10. 5% of social media marketers plan to work with influencers/creators on Twitter more than other social platforms. (Social Media Trends Report)
11. The average Twitter Ads ROI is 40% higher than the average media ROI for other channels. (Twitter Marketing)
12. 66% of manufacturers are usually not shifting their presence off Twitter in 2023. (HubSpot Analysis)
13. The highest three codecs that social media entrepreneurs plan to take a position essentially the most in for 2023 are short-form content material (TikTok, Reels, and so on.), long-form movies, and audio chat rooms (like Twitter areas) (Social Media Traits Report)
14. The very best time to publish on Twitter is between 9 AM to three PM. (Social Media Traits Report)
Twitter Person Statistics
15. The main international locations based mostly on the variety of Twitter customers in 2022 have been the US, Japan, and India. (Statista)
16. Twitter currently has 237.8 million monetizable daily active users. (Demandsage)
17. Twitter has around 450 million monthly active users as of 2023. (Demandsage)
18. It’s estimated that Twitter’s monthly active users will reach 652.23 million by 2028. (Demandsage)
19. Around seven-in-ten adult Twitter users in the U.S. (69%) get news on the site. (Pew Research)
20. 62.9% of Twitter users identify as male, one of the highest gender disparities out of all social networks. (Statista, We Are Social)
Image Source
21. Roughly half of U.S. adults who use Twitter (49%) post fewer than five tweets per month. (Pew Research)
22. 59% of infrequent tweeters (otherwise referred to as “lurkers”) are between the ages of 30-49. (Pew Research)
23. Most Twitter news consumers in the U.S. say using the platform has increased their understanding of current events in the last year, but around a third say it has increased their stress levels. (Pew Research)
24. 31% of U.S. users say Twitter limiting the visibility of certain posts is a major problem, and 25% say the same about banning users from the platform. (Pew Research)
Twitter Usage Statistics
25. 80% of Twitter usage happens on mobile devices. (Google)
26. 55% of users log into Twitter each day. (Statista)
27. Twitter’s global average time per visit is approximately 10 minutes and 32 seconds. (Similarweb)
28. In 2022, 😂 Tears of Pleasure and 😭 Loudly Crying Face are tied for the most well-liked emojis used on Twitter. (Emojipedia)
Picture Supply
Twitter Followers Statistics
29. Former president Barack Obama is the world’s most-followed Twitter account, at 133.1 million followers, {followed} by Elon Musk after which Justin Beiber. (Brandwatch)
Picture Supply
30. The NBA and Google are essentially the most {followed} non-media enterprise accounts on Twitter. Their followers are 39.9 million and 28.9 million, respectively. (Statista)
31. Essentially the most {followed} information account on Twitter is CNN Breaking Information (@cnnbrk), with 58.9 million followers. CNN controls the 2 most {followed} information accounts on Twitter. (Press Gazette)
Keep As much as Date on the Newest Twitter Stats
Twitter is adapting and altering amidst the rise of latest social platforms and tech, however it’s nonetheless a giant competitor. Social media entrepreneurs ought to preserve it on their radar and proceed to leverage it to succeed in their audience — simply be sure to’re utilizing it correctly.
Editor’s word: This text was initially printed in March 2019 and has been up to date for comprehensiveness.
