#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers

This episode options ⁠H&M⁠ – one of many world’s biggest style retailers.

With over 150 million members of its program world-wide, H&M has achieved some unimaginable outcomes, balancing its international loyalty proposition with native market wants, to remain related on this extremely aggressive sector. 

Our visitor is ⁠Dominik Olejko⁠, Regional Buyer Insights & Engagement Supervisor for H&M in Jap Europe.

Hearken to get pleasure from Dominik’s unimaginable profession spanning 15 years in retail loyalty for manufacturers together with Decathlon, Ikea and now H&M, in addition to his ardour each for the standard ideas that drive loyalty in addition to some extremely inspiring and modern tasks that he has launched on this area. 

Paula Thomas

CEO & Founder

Let’s Discuss Loyalty

“Let’s Discuss Loyalty” is a robust podcast created for loyalty advertising and marketing professionals worldwide.  

As the primary unbiased podcast within the loyalty advertising and marketing business, Paula Thomas created this present for loyalty business professionals who create advertising and marketing programmes that drive buyer loyalty.  

With the business spending billions of {dollars} on buyer loyalty, the present brings the worldwide loyalty neighborhood collectively to repeatedly study from one another.  

“Let’s Discuss Loyalty” consists of interviews with loyalty leaders all over the world, and it’s designed to coach and encourage busy loyalty professionals.  

Paula holds an MBA, she is a Licensed Loyalty Advertising and marketing Skilled (CLMP) and she or he can also be a former Decide for the Worldwide Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.

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