#409: The Boots Iconic "Advantage" Programme implements new strategies

Pay attention in to listen to Tom Peace’s quick abstract present from the unique podcast hosted by Paula Thomas the place she is joined by Hollie McLellan, previously Head of Buyer Advertising and Loyalty for Boots UK and now Director of Buyer Advertising, to debate the corporate’s newest improvements and initiatives.

In the case of loyalty programmes within the UK, the gold commonplace programme that customers say they love probably the most is commonly the Boots Benefit Program.

This present was a masterclass in loyalty advertising and marketing, showcasing Boots “Magnificence Membership” which options content material advertising and marketing as a brand new loyalty driver, in addition to their new “Value Benefit” proposition, and their thrilling assessments with gamification and subscription methods.

Paula Thomas

CEO & Founder

Let’s Discuss Loyalty

“Let’s Discuss Loyalty” is a robust podcast created for loyalty advertising and marketing professionals worldwide.  

As the primary unbiased podcast within the loyalty advertising and marketing trade, Paula Thomas created this present for loyalty trade professionals who create advertising and marketing programmes that drive buyer loyalty.  

With the trade spending billions of {dollars} on buyer loyalty, the present brings the worldwide loyalty group collectively to repeatedly study from one another.  

“Let’s Discuss Loyalty” consists of interviews with loyalty leaders all over the world, and it’s designed to teach and encourage busy loyalty professionals.  

Paula holds an MBA, she is a Licensed Loyalty Advertising Skilled (CLMP) and she or he can also be a former Choose for the Worldwide Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.

The put up #409: The Boots Iconic "Benefit" Programme implements new methods appeared first on The Sensible Marketer.

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