#481: Co-Brand Cards – Commercial and Complex but Critical to Success

In the present day’s episode of LTL which is a masterclass in co-brand playing cards, the one greatest driver of income for therefore many loyalty applications.

⁠Nik Laming⁠ is an impartial advisor and strategic advisor who has spent his complete profession devoted to loyalty applications, together with roles as the previous head of AIMIA and Carlson Advertising in Asia, in addition to the previous head of loyalty for Cebu Pacific airline within the Philippines.

Nik is now primarily based between Singapore and the Philippines, the place his new enterprise ⁠Loyalty ConnectOS⁠ permits loyalty, digital and information companies to entry sources offshore to increase their groups for information analytics, operations and advertising and marketing execution.

Hear as we speak to take pleasure in my dialog with Nik Laming, all about creating profitable co-brand partnerships that ship worth for programme house owners, programme members and naturally their banking companions!

Paula Thomas

CEO & Founder

Let’s Discuss Loyalty

“Let’s Discuss Loyalty” is a robust podcast created for loyalty advertising and marketing professionals worldwide.  

As the primary impartial podcast within the loyalty advertising and marketing business, Paula Thomas created this present for loyalty business professionals who create advertising and marketing programmes that drive buyer loyalty.  

With the business spending billions of {dollars} on buyer loyalty, the present brings the worldwide loyalty neighborhood collectively to repeatedly be taught from one another.  

“Let’s Discuss Loyalty” consists of interviews with loyalty leaders all over the world, and it’s designed to coach and encourage busy loyalty professionals.  

Paula holds an MBA, she is a Licensed Loyalty Advertising Skilled (CLMP) and she or he can also be a former Decide for the Worldwide Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.

The submit #481: Co-Model Playing cards – Business and Advanced however Important to Success appeared first on The Sensible Marketer.

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