8 Brainstorming Tools Marketers Need to Try in 2023

We’ve all been there: staring intensely on the display screen, keen concepts to return to our minds.When phrases or concepts aren’t capturing out of our minds or fingertips, we all know we have entered a writers’ block rut.

That is the place brainstorming instruments are available in. By serving to us generate and manage concepts, they will help each particular person entrepreneurs, or groups who’re at all times brainstorming

With options like digital whiteboards, thoughts maps, and voting techniques, at the moment’s brainstorming instruments foster environment friendly concept technology and collaboration amongst crew members, no matter their bodily location.

On this put up, we’ll cowl:

Get Started with HubSpot's AI Campaign Assistant

AI Brainstorming Instruments

HubSpot AI Content material Author

HubSpot AI Content Writer

Get began with the AI Content material Author

HubSpot AI Content material Author is a brainstorming device that may enable you once you’re caught. If you should create content material, whether or not it is an electronic mail, a touchdown web page, a weblog put up, or a social put up, you’ll be able to inform the software program the viewers you’re writing to, the message you need to talk, the size, and the tone you’d prefer to convey.

HubSpot AI Content Writer

For instance, I gave it a immediate to brainstorm concepts for a weblog put up about how you can arrange an e-commerce store. In return, I acquired an inventory of weblog put up concepts I can pursue.

HubSpot AI Content Writer

It’s also possible to use AI Content material Author to generate outlines, headlines, and content material concepts in a pinch. 

Value: HubSpot AI Content material Author is out there as a part of CMS Hub, which gives a free model, Starter at $23 per thirty days, Skilled at $360 per thirty days, and Enterprise at $1,200 per thirty days.

Collaborative Brainstorming Instruments




Should you like sticky notes, Lucidspark may be the brainstorming device for you. The software program is an interactive whiteboard that helps real-time collaboration by permitting you to speak, go away feedback, react with emojis, and vote on concepts. You may merely sort your concepts on a sticky word, or use drawing instruments to mark one thing up, and drag or share your ideas to the canvas. 

Lucidspark additionally gives customizable brainstorming templates for brainwriting, idea summaries, storyboarding, thoughts mapping, and wireframes. Lucid helps fundamental Excel import for Particular person and Workforce accounts.

Pricing: Free model obtainable. Particular person at $7.95, Workforce at $9 per consumer, and customized pricing for Enterprise.




Like Lucidspark, Miro is a collaborative brainstorming device that fosters an open teamwork fashion with a whiteboard consumer expertise. It additionally gives greater than 200 brainstorming templates includingstickies, consumer story maps, and brainwriting. Extra options like chat, feedback, sticky notes, and video permit you to bounce concepts off your crew and collect suggestions.

Miro can even import knowledge from spreadsheets and integrates with in style instruments like G Suite, Microsoft Groups (and Excel), Slack, and Zoom.

Pricing: Miro gives a Free model, Starter at $8 per member per thirty days, Enterprise at $16 per member per thirty days, and customized pricing for Enterprise.




Milanote is one other on-line whiteboard that allows you to collaborate with groups. You may write notes and to-do lists; add photos, Excel paperwork and design information; save textual content, photos, and hyperlinks from the net; and add notes and photographs out of your telephone.

In contrast to comparable whiteboarding instruments on this checklist, Milanote’s geared in the direction of design and artistic groups with its capacity to help design information.

Pricing: Milanote gives a free model with paid plans beginning at $9.99 per particular person per thirty days and crew upgrades beginning at $49 per thirty days (billed yearly).

Notice-Taking Brainstorming Instruments



TheBrain is a note-taking brainstorming device with AI options. It goals to digitize your ideas and manage every thing you want for brainstorming in a single place by enabling you to take notes and save information, net pages, photos, and emails to the platform. Although it is note-heavy, you may also construction and visualize the writing with define view, thought icons, and embedding of photos, movies, and hyperlinks into your notes.

It’s also possible to generate outlines and content material by leveraging TheBrain’s AI capabilities.

Pricing: Free model obtainable. Professional Service at $15 per set per thirty days, Professional License at $219 one-time, and Professional Combo (License and Cloud Providers) at $299 per seat per yr.

Evernote Groups

Evernote Teams


Evernote Groups is a note-based collaboration device with brainstorming options. You may entry shared notebooks and areas and collaborate in real-time by modifying notes with crew members.

Evernote Groups integrates with Google Suite, Slack, and Microsoft Groups.

Pricing: Free trial obtainable. Pricing obtainable upon request.

Free Brainstorming Instruments

HubSpot Marketing campaign Assistant 

HubSpot Campaign Assistant


HubSpot Marketing campaign Assistant is a free AI-powered brainstorming device for advertising campaigns. Should you’re encountering roadblocks, Marketing campaign Assistant will help you brainstorm advertising campaigns, whether or not you want copy for a touchdown web page, advertising electronic mail, or Google advert.

HubSpot Campaign Assistant

You may share particulars about your marketing campaign and choose a tone of voice that aligns together with your model. With only a few clicks, you will obtain copy highlighting your promoting factors and incorporating your required name to motion. 

For instance, once I used this device to create an electronic mail advertising marketing campaign for a web-based Halloween sale at a fancy dress retailer that additionally sells Halloween residence decor, I gave the device an outline of what the marketing campaign was about, key aspects my viewers ought to learn about, a call-to-action, and a writing fashion. 

Inside seconds, Marketing campaign Assistant generated a ready-to-use electronic mail in an excited and humorous tone.

HubSpot Campaign Assistant

Pricing: Free.

Google Docs

Google Docs


You’re most likely already conversant in Google Docs. It is a basic brainstorming device that allows you to sort out concepts, and collaborate together with your crew by sharing docs. 

I exploit Google Docs on a virtually day by day foundation — in reality, I wrote the draft for this weblog put up on Google Docs. Earlier than delving right into a weblog put up, I might create a separate doc for to brainstorm a superb define.

Google Docs additionally integrates with different in style brainstorming instruments, making it a useful supplementary software program.

Pricing: Free

Brainstorming Templates

Brainstorming will be intimidating, particularly once you’re looking at a clean slate. That is how brainstorming templates will help.

Brainstorming templates are pre-designed frameworks or constructions that information and manage the brainstorming course of. These templates present a place to begin for groups to generate concepts and encourage structured considering. Whether or not within the type of thoughts maps, SWOT evaluation, or choice matrices, these templates assist people and groups discover completely different angles, foster collaboration, and make sure that no necessary areas are ignored.

By utilizing brainstorming templates, groups can streamline their ideation course of, keep centered, and in the end enhance their probabilities of producing progressive and efficient options.

Listed below are some brainstorming templates:

HubSpot Free Brainstorming Template

Brainstorming vs. Thoughts Mapping

Brainstorming and thoughts mapping are two distinct strategies employed within the artistic course of. Whereas brainstorming focuses on producing a big amount of concepts with none analysis or group, thoughts mapping includes visually organizing and establishing relationships amongst these concepts. In brainstorming, concepts will be random and various, permitting for a free stream of creativity.

Then again, thoughts mapping makes use of a central level as a place to begin and branches out to attach associated sub-topics and concepts, making a structured and hierarchical visible illustration. Brainstorming is the preliminary step in concept technology, whereas thoughts mapping facilitates the group and understanding of those concepts for additional improvement and implementation.

Get Began With Brainstorming Instruments

From capturing and organizing concepts to leveraging synthetic intelligence for content material technology, brainstorming instruments have develop into important. With their intuitive interfaces and highly effective options, brainstorming instruments empower you and your crew to unleash creativity, assume exterior the field, and discover distinctive options to advanced issues.

Get began with instruments like HubSpot’s AI Marketing campaign Assistant..


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