9 Thank You Page Examples to Improve User Experience

Touchdown pages stands out as the equal of constructing first impression, however thanks pages are the ultimate reminiscence you allow a web site customer with earlier than they go.

They’re typically the ultimate alternative to interact your web site guests and depart them with a heat, fuzzy feeling about their total expertise in your web site.

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Like all web site web page, good thanks pages require cautious consideration throughout design, structure, copy, and calls-to-action (CTAs).

For those who’re struggling to make your thanks web page work to your guests and web site objectives, take a look at these 9 examples to get impressed.

Desk of Contents

What’s a thanks web page?

A thanks web page is what your prospects and leads are redirected to instantly after finishing a type or making a purchase order in your internet web page.

Its major objective is to acknowledge the web site customer’s motion, whether or not that’s a purchase order, a sign-up, or a request for info.

Whereas thanks pages carry out the same operate to a affirmation e-mail, viewers don’t have to decide on to open it.

Consider a thanks web page as each the final step in your conversion course of and step one for buyer retention.

The thanks web page presents a first-rate alternative to show a lead right into a buyer — or a buyer right into a model advocate. One of the best ways to do that? Make the following step(s) within the purchaser or consumer journey:

  • Apparent and clear.
  • Instant.
  • Thrilling or fascinating.
  • Worth-driven.

This implies clear and concise copy, good structure, and taking the chance so as to add worth to your web site guests.

What’s the good thing about a thanks web page?

Consider it this manner: Chances are you’ll by no means have a neater, extra pure alternative to offer a buyer one thing that pleasantly surprises them and exactly matches what they need.

How have you learnt what your buyer desires? They simply informed you precisely what they need by following a CTA in your web site.

After somebody follows the CTA on a touchdown web page, take them to step two of their journey earlier than they click on away. Present prospects you’re able to ship worth time and time once more.

For example, if a buyer makes a purchase order in your web site, use the thanks web page as a chance so as to add worth via extra sources or content material — which is able to construct belief and delight prospects.

Alternatively, you would possibly use a type thanks web page as a chance to offer leads with the following steps. If the lead downloaded a Social Media Calendar e-book, the thanks web page can record out various social media sources you’d like to offer.

Thank You Web page Examples

1. Contact Type Completion

Verify to your buyer that they accomplished their supposed motion efficiently — and remind them what you’ll (and received’t) do with their info. Construct belief and allow them to know you’re on their facet.

Let shoppers know you’re focused on delivering worth … and received’t be emailing them only for the sake of it. When you have them engaged, take the chance to spotlight what they will anticipate from talking with you and what else you’ll be able to supply them.

That is your greatest likelihood to persuade shoppers your model is completely different, and it comes lengthy earlier than they run throughout one in every of your messages of their inbox.

Finest Contact Type Completion Thank You Web page

Picture Supply

Rocket Company does a superb job of reinforcing its model, offering different gives, and highlighting its achievements with earlier purchasers on the thanks web page for his or her Contact Us type.

The web page flawlessly mixes and matches precious gives like a digital advertising and marketing information and their ongoing podcast with social proof equivalent to award wins, companions, and buyer logos.

Better of all, they supply their direct cellphone quantity in case the customer desires a sooner touchpoint.

2. Useful resource Obtain Thank You Pages

You probably have an e-book or different lead era downloadable despatched mechanically by way of e-mail. Nonetheless, it’s nonetheless greatest to supply a obtain hyperlink to the originally-requested merchandise proper in your thanks web page, as properly.

This will maintain your buyer engaged in your web site and enhance the probability they’ll open and interact along with your supplies instantly. It additionally offers you the chance to proceed nurturing them in the direction of a higher-intent conversion motion on the positioning.

Finest Useful resource Obtain Thank You Web page

Picture Supply

The most effective methods to increase the worth of a content material obtain is to mix it along with your subscription course of so you’ll be able to proceed nurturing your leads.

That’s precisely what Good Passive Revenue does earlier than main you to a thanks web page the place you’ll be able to entry the useful resource you wished to obtain.

The thanks web page additionally welcomes you as a subscriber and fosters a way of belief and neighborhood. Customers can customise their content material preferences in accordance with their greatest challenges, obtain different related sources, and see upcoming occasions.

Most significantly, the web page accommodates a CTA to buy an all-access go to Good Passive Revenue’s intensive coaching materials.

3. Buy Affirmation Pages

The post-sale affirmation web page is an often-missed alternative to floor related, associated, or complementary merchandise.

To extend effectiveness, you’ll wish to customise these suggestions with an aligning supply — equivalent to a coupon or a rewards program.

If prospects can create an account in your web site but additionally have the choice of trying out as a visitor, the affirmation web page is a good alternative to immediate a free account creation.

Finest Buy Thank You Web page

Few corporations may even start to strategy the extent of buyer information that Amazon collects, shops, and leverages throughout their companies.

This high quality of knowledge — and the corporate’s primarily limitless provide of things and retailer listings — makes the acquisition affirmation web page extremely efficient (and, as a client, fairly tough to withstand).

Amazon steadily makes use of its thanks web page to encourage additional purchases of associated merchandise or drive customers to different choices like Amazon Prime.

4. Appointments and Reservations

Once you’ve acquired somebody newly signed up for an appointment, the thanks web page gives a ready-made alternative to broaden or prolong the dialog with them.

Encouraging viewers to observe or interact along with your group on social media is a pure subsequent step.

As your follower on social, they’ll get frequent reminders about your model, together with any specials or offers you could have on supply. For those who’re a enterprise that depends on repeat customized, it is a large win.

Finest Thank You Web page for an Appointment or Reserving

OpenTable incentivizes customers to obtain the app as soon as they’ve made an appointment to allow them to observe and modify adjustments from throughout the app itself.

The thanks web page additionally consists of useful notes about what to know earlier than arriving on the restaurant.

5. Account Creation Thank You Pages

This can be a prime alternative to usher your lead seamlessly into your onboarding or account setup course of.

You’ll wish to make it really easy they don’t even take into consideration clicking away.

The thanks web page for account creation gives a chance to maneuver your new customers a step or two alongside within the buyer lifecycle and enhance retention.

You’ll be able to supply sources to information them via your product or platform or present prompts to totally full their account set-up.

Finest Account Creation Thank You Web page

Backlinko goes above and past in laying out the following steps for his or her leads.

They’ve infused their web page’s messaging with urgency, but additionally friendliness and approachability.

6. Donation Thank You Pages

A donor isn’t “shopping for” a product in the identical manner most different prospects are, however they’re undoubtedly searching for some ingredient of reassurance, affirmation, appreciation.

Or — on the very least — some affirmation that their contribution is making a optimistic influence and being properly spent.

For nonprofits, political campaigns, and different donor-soliciting websites, use the thanks web page to offer a window into every donation’s influence, proper from the beginning.

Moreover, it by no means hurts for those who can anticipate and reply questions on your efficacy earlier than they’ve even requested.

Finest Donor Thank You Web page

Save the Chimps nails the influence of storytelling on their donor thanks web page, placing the chimps — the group’s beneficiaries — entrance and heart.

7. Session Reserving

Many companies depend on an preliminary session with their potential prospects to seal the deal, whether or not the session will happen in-person or nearly.

From tattoo and sweetness parlors to B2B advertising and marketing companies, free consultations are an excellent lead magnet. The trick is to verify your thanks web page is efficient at holding your new prospect engaged in order that they’ll present up to your session appointment.

Finest Session Reserving Thank You Web page

Cayk makes use of an embedded type on their web site so prospects can e-book a time and date that’s most handy for them with out ready to listen to again from a salesman.

As soon as the appointment is confirmed, a thanks message is displayed together with reminders about what the prospect will achieve from the assembly.

Cayk additionally takes the chance to spotlight their worth propositions and what units them other than rivals.

8. Publication Subscription Thank You Web page

If somebody decides to enroll in your e-newsletter, it’s probably you’ve already impressed them with the content material and high quality of your web site and sources.

So, why depart a nasty style with a poor e-newsletter subscription expertise?

A well-designed thanks web page right here can ensure that your subscribers keep engaged, not simply on the positioning at that second, however with any subsequent content material that lands of their inbox.

Finest Publication Subscription Thank You Web page

Client Reviews does a implausible job on the e-newsletter subscription course of and the thanks web page. Upon signing up, customers can choose precisely which matters are related to their pursuits to customise their e-newsletter expertise.

As soon as that’s finished, the positioning confirms the sign-up course of is full and presents guests with related content material to maintain them looking on the positioning.

9. Occasion Registration Affirmation

Whether or not you’re encouraging guests to enroll in a webinar or an in-person occasion, your thanks web page helps to set the tone of the occasion.

You should utilize the thanks web page to set expectations, present necessary particulars, and maintain customers engaged till the occasion itself rolls round.

Not solely does this present an excellent consumer expertise, however it additionally will increase the possibility of the registrant exhibiting up — a very related concern in case your occasion is free to attend.

Finest Occasion Registration Thank You Web page

MarketingProfs runs a whole lot of digital occasions and webinars as a part of their content material technique. When customers join an occasion, they’re taken to a thanks web page that confirms all of the occasion particulars, together with the value, begin time, and length.

Registrants may also use social and e-mail buttons to share the occasion with associates and colleagues to assist enhance sign-ups even additional.

MarketingProfs additionally takes the chance to offer some FAQs in regards to the webinar expertise, the best way to entry the session, and what occurs if a registrant misses the occasion.

Saying Thank You

Thanks pages allow you to categorical gratitude and present appreciation in the direction of guests who’ve taken motion in your web site.

By acknowledging their curiosity, you create a optimistic relationship with potential prospects, growing the probabilities of constructing long-term model loyalty.

So, begin expressing your thanks so you’ll be able to really feel the love long run.

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