A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]

As I sit right here wrapping up this weblog submit, I’ve gotten caught making an attempt to give you a snazzy, however concise, title. 

So I turned to HubSpot’s AI Weblog Author for ideas, prompting it with the command to generate headline concepts for a weblog submit about integrating AI instruments into advertising processes.

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This is only one method to leverage AI instruments into your day-to-day workflow as a weblog author. Outdoors of running a blog, AI performs a large function in advertising, from product administration to search engine marketing.

On this weblog submit, we’ll go over:

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How Entrepreneurs are Utilizing AI

Understanding Complicated Matters

Entrepreneurs, similar to Martina Bretous, editor of our Subsequent in AI Weblog, use AI to higher perceive advanced subjects.

“I’ll typically go to ChatGPT and ask, ‘Clarify X to me in layman’s phrases,’ or ‘as if I had been 5 years outdated.’ Often once you learn one thing on-line, you possibly can’t all the time attain out to the creator and get readability. ChatGPT’s like my good friend who helps me make sense of data in a language I can perceive,” she mentioned.

Instruments like ChatGPT can present explanations in easy phrases, supporting entrepreneurs in comprehending info.

Automating Duties

HubSpot State of AI 2023 Report

AI has the potential to streamline the way in which entrepreneurs work by automating tedious duties, permitting them to concentrate on technique and motion. The automation of those duties will likely be essential in saving time and boosting effectivity. 

Our State of AI Report finds that entrepreneurs save greater than three hours per piece of content material utilizing AI automation.

“The principle advantages of incorporating AI into streamlining processes are time financial savings, automation of mundane duties, and elevated effectivity,” mentioned Irina Nica, product advertising supervisor at HubSpot.

“By leveraging AI, we will offload repetitive or time-consuming duties to expertise, permitting us to concentrate on extra invaluable and strategic work. This not solely boosts productiveness but additionally frees up our time to deal with tasks that require human experience and creativity.”

For instance, Nica makes use of AI to rework assembly notes into actionable duties or subsequent steps. 

“Whereas this may increasingly appear to be a small process, having an AI assistant by my aspect helps me full it quicker, permitting me to concentrate on the extra thrilling facets of my job, similar to creating GTM methods and crafting positioning and messaging frameworks,” Nica explains.

Certainly, her sentiments are echoed in our State of AI Report that exhibits 95% of AI-using professionals say AI helps them spend much less time on handbook duties and extra time on an important elements of their function (88%), the elements of their job they take pleasure in most (85%), and on the inventive facets of their function (83%).

Writing Higher Copy

With a purpose to be a great marketer, it’s essential be good at writing. 

As a product advertising supervisor, Nica additionally leverages generative AI to help with writing.

“I depend on generative AI to help me with writing to assist enhance my productiveness. Writing is a giant a part of my job, whether or not it is creating documentation, cross-functional communication, weblog posts, or social media content material. AI has turn out to be my trusty companion in dealing with a number of the routine writing duties,” Nica says. 

Content material Creation

Entrepreneurs use generative AI for an array of content material creation functions, from producing concepts for weblog posts to drafting social media copy. 

HubSpot State of AI 2023 Report

The picture under exhibits only one instance of how AI instruments like HubSpot’s Content material Author can generate copy for weblog posts, emails, social media posts, and net pages.

HubSpot AI Content Writer

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Aligning Internet Content material with Search Intent

HubSpot State of AI 2023 Report

Each blogger wants to know search engine marketing in the event that they need to create content material that drives web page views and engagement. The truth is, one of many causes I am scripting this submit is as a result of it pertains to subjects and questions our readers incessantly search on Google.

By analyzing search traits and patterns, AI algorithms can determine widespread search queries and related key phrases associated to a specific subject. This helps bloggers perceive what customers are trying to find and permits them to decide on the correct key phrases to focus on of their content material. 

Furthermore, AI-powered instruments can consider current content material and supply ideas for enhancing its relevance to look intent. 

By analyzing the context, construction, and language of a weblog submit, these instruments can determine areas for enchancment and counsel modifications to optimize the content material for engines like google. This might embody including extra key phrases, reorganizing paragraphs, or enhancing the general readability.

A Step-by-Step Information to Implementing AI in Your Advertising Processes

1. Determine potential use instances for AI.

Begin by brainstorming together with your staff to determine potential use instances the place AI can add worth in streamlining your advertising processes. Think about duties which might be repetitive or time-consuming, similar to content material creation, electronic mail drafting, social media posting, or lead technology. 

“This must be a collaborative effort, so contain your staff members to collect their concepts as nicely. From that record, choose a most of three high-impact use instances to start with,” suggests Nica. 

“For instance, you may think about using AI for content material creation in your weblog, making a GTP to transform assembly notes into duties, drafting gross sales outreach emails, answering buyer queries, producing weblog photos, and even creating social media posts for launch campaigns,” she provides.

Professional tip: Take a look at HubSpot’s library of content material creation instruments.

2. Consider the advantages of AI.

Think about the advantages of incorporating AI into your advertising processes. The principle benefits are time financial savings, automation of mundane duties, and elevated effectivity. By leveraging AI, you possibly can offload repetitive duties and concentrate on extra invaluable and strategic work.

In keeping with Bretous, AI can assist you make extra time to strategize and take motion, and spend much less time on tedious duties. 

“I like to recommend your personal to-do record and seeing what duties could possibly be assisted by AI. It is a low-stakes method to get comfy utilizing the expertise and it would find yourself shifting the way in which you’re employed. You would be shocked what number of AI instruments are on the market that may assist with on a regular basis, tedious duties,” she explains.

3. Discover AI instruments.

Exploring totally different AI instruments can assist you higher perceive the right way to incorporate them into your workflow.

For instance, Marketing campaign Assistant can assist streamline the method for executing campaigns by producing copy in your belongings. 

Just lately, I used Marketing campaign Assistant to put in writing an electronic mail selling a winter vacation sale for my store promoting artwork prints and shirts.

Campaign Assistant

To assist the AI generate efficient copy, I specified what my marketing campaign was about, key factors to concentrate on, the call-to-action, and writing fashion.

Campaign Assistant

Inside seconds, I obtained ready-to-use copy for my electronic mail marketing campaign. I’d make some tweaks, however the primary construction is there.

By understanding the distinctive capabilities of every AI device, you possibly can leverage them to streamline particular duties and processes in your advertising technique, in the end saving time and enhancing effectivity.

4. Begin with low-stakes duties.

In the event you’re new to AI or uncertain the place to begin, this strategy lets you get comfy utilizing AI expertise with out excessive stakes. 

Start by figuring out duties in your to-do record which might be repetitive or time-consuming. These duties may embody social media scheduling, weblog submit modifying, or lead technology analysis.

Analysis and choose low-cost or free AI instruments focusing on automating these particular duties. By beginning with low-stakes duties, you may get comfy with AI expertise and expertise the advantages firsthand with out risking main marketing campaign components. This strategy lets you regularly construct belief in AI and broaden its utilization to extra essential advertising processes over time.

5. Implement AI for high-impact use instances.

As soon as you’ve got recognized the use instances and duties that may be streamlined utilizing AI, dig check out the very best influence AI options first. 

As soon as you’ve got applied an AI answer, you may additionally need to measure the outcomes inside one to a few months of implementation to find out the device’s effectiveness in your staff.

6. Monitor and optimize AI efficiency.

Repeatedly monitor the efficiency of your AI implementations and make mandatory optimizations. 

“No matter use case you choose, measure the outcomes, study from the expertise, determine what labored greatest, after which transfer on to the following use case,” Nica recommends. “The hot button is to not overwhelm your self with limitless prospects, however to be strategic in your AI investments.” 

Preserve monitor of metrics similar to time saved, elevated effectivity, and the influence in your advertising efforts. To do that, repeatedly collect suggestions out of your staff and end-users to make sure that AI is delivering the anticipated advantages and addressing the ache factors successfully.

7. Develop AI implementation.

As you acquire confidence and success with AI in streamlining your advertising processes, take into account increasing the implementation to different use instances. Preserve exploring new AI instruments and applied sciences that may enhance your advertising effectivity and effectiveness.

Keep updated with the developments in AI for advertising to make sure you’re leveraging the most recent improvements to drive outcomes.

Get Began With AI Instruments

In the end, AI instruments add worth by saving time and streamlining advertising processes. They can assist you break down sophisticated subjects, automate mundane duties, and generate content material. 

Get began with HubSpot’s AI instruments.

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