Amazon’s B2B Marketplace Dominates – Practical Ecommerce

The pandemic spurred vital progress in ecommerce, together with B2B marketplaces. Complete world business-to-business spending is a number of occasions bigger than shopper spending, however on-line transactions characterize a considerably smaller share of ecommerce than shopper purchases. Thus, there’s ample alternative for enlargement.

Amazon Statistics

There are practically 500 U.S.-based B2B marketplaces in accordance with Digital Commerce 360, and Amazon accounts for essentially the most gross sales. Virtually one in three transactions on U.S. B2B marketplaces happen on Amazon Enterprise.

Launched as Amazon Provide in 2012, it rebranded in 2016 as Amazon Enterprise. It entered the European market in 2016 in Germany, adopted by the U.Okay. in 2017. It now additionally operates in France, Italy, Spain, India, and Japan. India is Amazon Enterprise’s second largest market after the U.S., regardless of closing a wholesale grocery distribution middle (Amazon Distribution) in late 2022.

Amazon Enterprise generated about $35 billion globally in gross merchandise worth in 2022, up from $25 billion in 2020, encompassing direct gross sales and people of third-party sellers. Third-party retailers generate greater than half of Amazon Enterprise’s income. Amongst well-liked options for sellers is the potential to create customized pricing for various enterprise prospects and the choice to arrange recurring orders.

Widespread Amazon Enterprise Merchandise

Per Statistica, Amazon Enterprise’s main product classes in 2020 have been as follows.

Upkeep, Restore, and Operations

  • Provides for manufacturing equipment. Valves, motors, gears, bearings, electronics, machine oil, and different lubricants.
  • Security tools. Onerous hats, headlamps, masks, respirators, ear plugs, vests, and boots.
  • Cleansing provides. Disposable gloves, liquids and powders, disinfecting sprays, buckets, mops, and brooms.
  • Laboratory provides. Beakers, take a look at tubes, syringes, and scales.

Workplace Provides

  • Workplace furnishings. Desks, chairs, and whiteboards.
  • Computing merchandise. Networking gadgets, printers, initiatives, and laptops.
  • Breakroom objects. Snacks and drinks.

Automotive Provides

  • Automotive instruments. Wrenches, spanners, trolley jacks, and multimeters.
  • Automobile electronics. Adapters, windshield mounts, tire inflator, and headrest mounts.
  • Automobile upkeep. Wiper blades, engine oil, and cleansing sprays.
  • Automobile equipment. Windshield covers, ground mats, and seat cushions.

New Options for Consumers

Amazon is making its Enterprise Prime Duo characteristic — beforehand $69 per yr — free for Amazon Enterprise prospects who’re additionally Amazon Prime members. Enterprise Prime Duo is an Amazon Enterprise membership that mixes shopping for instruments and entry to business-only pricing on choose objects, together with free enterprise supply.

The advantages embrace (i) free one- and two-day supply on tens of millions of things, (ii) free same-day supply on eligible merchandise in 90 metro U.S. areas, and (iii) analytic insights with survey instruments.

Prime members can join Enterprise Prime Duo by making a free Amazon Enterprise account with a distinct e-mail tackle than their Amazon account and verifying their standing as a enterprise. They will then hyperlink their Prime membership to their new Amazon Enterprise account.

Present Amazon Enterprise prospects can receive entry to the free Enterprise Prime Duo after they hyperlink their private Amazon account with an lively Prime membership to their Amazon Enterprise account. Amazon will reimburse present Enterprise Prime Duo members for the rest of their pre-paid yearly membership, with the refund calculated based mostly on the months elapsed since their final renewal.


In its efforts to increase ecommerce choices, Walmart has largely adopted what Amazon is efficiently doing. In September 2022 Walmart soft-launched Walmart Enterprise, a B2B market. In January of this yr, after tweaking {the marketplace} based mostly on consumer suggestions, Walmart introduced that it was providing over 100,000 objects, specializing in workplace provides, furnishings, meals, and electronics. Retailers should apply to promote on Walmart Enterprise, and the vetting course of could be prolonged.

To compete with Amazon Prime Duo, Walmart gives enterprise prospects Walmart Enterprise+ for $98 a yr. Members obtain free delivery with no minimal order, free supply from shops with a minimal $35 buy, spending analytics, and a pair of% in rewards with a minimal $250 buy.

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