On-line advertising is a fast-paced and ever-changing panorama, however one factor stays the identical: content material is king.

We’ve compiled a listing of 31 running a blog statistics that can assist information your content material advertising technique in 2024 so you’ll be able to spend much less time fretting and extra time creating content material that delights and converts.

What you are promoting weblog presents a possibility to attach along with your viewers by offering useful and pleasant content material that retains individuals coming again.

Manufacturers that prioritize running a blog see 13 instances extra ROI than manufacturers that don’t, so learn on for information and stats to maintain you within the know and encourage your future content material advertising endeavors — feeling impressed to begin your weblog?

Nice! Let’s get into the information.

• Basic Running a blog Info
• The Advantages of Enterprise Running a blog
• Writing, Formatting, and Posting
• Running a blog Challenges
• Constructing a Profitable Weblog

Basic Running a blog Info

• There are over 600 million lively blogs throughout the web. (Progress Badger, 2022)
• Greater than 50% of bloggers are between 21 to 35 years outdated. (Truelist, 2022)
• Weblog posts stay the preferred content material format, with 9 out of 10 entrepreneurs utilizing running a blog to realize content material targets. (SEMrush, 2023)
• There are an estimated 32 million bloggers within the U.S. as of 2022. (Statista)
• Over 2 million weblog posts are printed day by day. (Internet hosting Tribunal)
• The niches which have the very best share of blogs with over 50,000 month-to-month periods are meals (42.8%), life-style (13.3%), and journey (10%). (RankIQ).

The Advantages of Enterprise Running a blog

• 80% of web customers work together with each social media websites and blogs. (DemandMetric)
• 59% of entrepreneurs discover running a blog priceless. (DemandMetric)
• Web sites with lively blogs have 434% extra listed pages and 97% extra inbound hyperlinks than these with out. (BKA Content material)
• Corporations with blogs produce a mean of 67% extra leads month-to-month than corporations that do not weblog. (DemandMetric)

Picture Supply

• After video and eBooks, running a blog is the third most typical content material advertising technique. (HubSpot)
• 80% of bloggers report that running a blog drives sturdy advertising outcomes. (Orbit Media)
• 90% of companies use content material advertising techniques, resembling running a blog. (DemandMetric)
• Corporations that weblog get 55% extra web site guests than companies that do not. (HubSpot)
• Bloggers, on common, embody 2-3 photos per submit. (Orbit Media)

Picture Supply

• 88% of bloggers who gate content material report some/sturdy outcomes from running a blog (35% of them report sturdy outcomes). (OrbitMedia)
• Bloggers who use 7+ photos per submit are 2.3x extra prone to report sturdy outcomes. (OrbitMedia)

Picture Supply

• 70% of individuals would fairly find out about an organization by articles than commercials. (DemandMetric)

Writing, Formatting, and Posting

• In 2022, it took bloggers 4 hours and 10 minutes to jot down a typical weblog submit, up from 3 hours and 57 minutes in 2019. (Orbit Media)

Picture Supply

• 40% of content material entrepreneurs say authentic visuals, resembling infographics, carry out greatest of their articles. (Venngage)
• The common weblog submit is 1,376 phrases. (Orbit Media)
• Many enterprise bloggers argue that listicles (checklist articles) are the preferred weblog submit format. (HubSpot)
• B2B blogs are usually 12% longer than non-B2B weblog posts. (Orbit Media)

Picture Supply

• Posts with video skilled a 4x enhance in engagement metrics. (Orbit Media)

• 88% of entrepreneurs use visuals in over 50% of their weblog articles. (Venngage)
• Bloggers who publish 2-6 instances weekly are 50% extra prone to report sturdy outcomes. (Orbit Media)

Picture Supply

Running a blog Challenges

• 52% of bloggers say participating with readers by their content material is getting tougher. (Orbit Media)
• Though content material creators say that producing authentic visuals gives outcomes, 35% say they wrestle with creating this content material constantly. (Venngage)

The chart under highlights content material creators’ greatest struggles in relation to implementing visible content material in articles:

Picture Supply

• 43% of individuals admit to skimming weblog posts. (HubSpot)
• B2B bloggers spend, on common, 26% extra time on every submit than B2C bloggers. (Orbit Media)
• The common human consideration span has decreased from 12 seconds to eight.25 seconds within the final twenty years. (Golden Steps ABA)

Constructing a Profitable Weblog

Now that you’ve got seen the advantages of working a enterprise weblog, you may be desirous to get one began in your web site or enhance upon your present weblog.

No matter the place you’re in weblog growth, brainstorm concepts for participating posts that maintain your purchaser persona in thoughts, optimize your net content material for website positioning, and observe different greatest practices which have led companies to realize ROI from their on-line content material.

Need extra success tips about the way to be a greater blogger? Try this submit with ideas from HubSpot’s personal weblog group. With our free weblog builder, you will get began running a blog as we speak.