Should you fell off the bandwagon of sticking to your New Yr’s Decision to develop into a content material creator, you’re not too late.
Fall is the greatest time of yr to get began, so I wish to stroll you thru my step-by-step course of for planning out the subsequent 4 months of content material. This course of is similar one I’ve used to develop my model, Trendy Millie — it is helped me obtain over 350K subscribers on my YouTube channel, and over 140K followers on Instagram.
Whether or not you‘re a content material creator or enterprise marketer, I’ve little question you’ll discover one thing on this course of that can be just right for you. Let’s leap in.
Why is the autumn the very best time of yr to start out creating?
There are two main causes the autumn (primarily September by November) is without doubt one of the greatest instances of the yr to create content material:
- In the course of the summer time, the solar is out longer, folks go on trip, and children aren’t at school so that you’ll typically see a dip in engagement on social media since individuals are open air extra.
Going into the autumn season, it begins to get darker sooner, folks fall again into their routines, they usually get again into consuming social media.
- You’re in a position to make use of the vacations to your benefit.
Right here’s Stephanie, for example.
Final yr, Stephanie was preparing to surrender on being a content material creator, however as a substitute by my teaching, she labored on this four-month content material technique. From September by December, that is what occurred:
- She posted 61 Reels (one video each different day)
- 16 of them acquired over 100,000 views
- 7 of them hit over 1,000,000 views
- Her most watched video acquired 36,000,000 views and landed her on Good Morning America
- She grew from 8K to 75K followers
Now that you could see the ability of accelerating your content material creation efforts within the fall, let’s leap into my course of.
Step One: Decide Your Platform
Whereas the instance I used talked about Instagram, this technique can work for any of the three social platforms: Instagram, YouTube and TikTok.
Decide one to start out with firstly of your development journey. This manner you possibly can put 100% power into mastering the platform, versus 33% power into Instagram, 33% into YouTube, and 33% into TikTok (that might get you slower outcomes).
Step Two: Decide Your Posting Frequency
That is going to be a schedule that you possibly can realistically sustain with for the subsequent three to 4 months. It needs to be real looking for you, and one thing you possibly can adapt into your present life-style. These are widespread frequencies that we see on-line:
➡️ YouTube: As soon as per week
➡️ Instagram: 3-5x per week
➡️ TikTok: Day by day
As soon as you know the way typically you wish to publish, plug that right into a calendar to see what number of movies whole you can be creating every month (see picture for instance). It is a quantity we’ll come again to in step 4.
Step Three: Get Clear On What Your Content material Ought to Be
In case your purpose is development or speedy development on-line, it’s necessary to be intentional with every bit of content material you create. Most companies or creators will skip this step nevertheless it’s so essential to get clear in your imaginative and prescient, in order that your content material might be clear, as effectively.
To begin, reply these three questions:
- What business are you in?
- What part of that business are you going to give attention to?
- Who do you wish to attain/who’s your target market?
What Business are you in? Journey
What part of that business are you going to give attention to? San Diego Journey
Who do you wish to attain/who’s your target market? San Diego Journey for Vacationers
Understanding the reply to those questions will make it easier to with our subsequent step …
Step 4: Content material Analysis
Earlier than you even press file, you’ll need to do a little analysis in your business to see what individuals are presently on the lookout for. The locations I like to recommend to my college students to do that analysis are these search engines like google and yahoo:
What you’re going to do is sort your business or business sort into the search bar to see what outcomes are instructed under.
Following our instance from step three, as you possibly can see on this screenshot from YouTube, individuals are looking for “San Diego Issues To Do”, so I’m going to put in writing that down as a video concept.
Identical factor on TikTok. Once I sort in San Diego, some video concepts I can write down are “San Diego issues to do”, “San Diego hidden gems”, and “San Diego meals spots”:
You may repeat these steps by typing different phrases that should do together with your business. For instance, since my purpose is to create “San Diego Journey for Vacationers‘’ content material, perhaps I’ll sort “vacationers” into the search engine to see what’s really helpful.
After getting an inventory of video concepts, you’re prepared for step 5.
Step 5: Plug Into Your Calendar and Begin Creating
In step two, you calculated what number of movies you would wish to create in a month.
For our instance, it was 14 movies/month.
I like to combine up my content material so that there’s room for spontaneity.
70% of my movies will likely be “search-based” video concepts (ie. the listing of video concepts we created using search engines like google and yahoo).
However for the opposite 30%, I’ll depart room to adapt to developments and even make movies only for enjoyable!
So for those who publish 14 movies/month perhaps your breakdown will appear like this:
- 10 search-based movies (these are simple to batch movie forward of time so you possibly can plan content material upfront).
- 4 spontaneous movies (this leaves room for inventive freedom and spontaneity).
And that is all there’s to it. Now, it is time to begin your content material analysis and start your four-month content material plan. And keep in mind: You may wish to iterate as you go. As soon as you start figuring out which forms of content material carry out effectively (and which do not), you may get higher at selecting the precise subjects best-suited to your model over time.