Common Analytics has sundown for many customers, and most have transitioned to Google Analytics 4. On this put up, I’ll tackle latest GA4 updates, post-transition ideas, and choices for retaining historic Common Analytics knowledge.
Common Analytics Sunsetting
Almost all Common Analytics (UA) installs have stopped accumulating and reporting new knowledge. Google’s authentic sundown date was July 1, 2023, however the firm opted to section the shutdown versus a tough cease.
UA customers ought to see a notification on that platform saying the property has stopped processing knowledge.
Just a few may see a notification of a scheduled cease.
The place UA has stopped processing, all graphs will present 0 with no knowledge going ahead. To proceed receiving analytics data, create a GA4 property.
In any other case:
- Use a non-Google analytics platform, which many have performed owing to Google’s clumsy UA-to-GA4 transition.
- Do nothing and lose important visibility into web site visitors, engagement, and conversions — not an possibility for any critical ecommerce service provider.
The simplest and most cost-effective possibility is to arrange a GA4 property and proceed utilizing the highly effective analytics platform on your web site or app. GA4 is free, in any case. Google offers hyperlinks in UA report headers to directions — see photos above.
A GA4 property will seemingly final for years. Common Analytics launched in 2005 and resulted in 2023 — 18 years. My on-line retailer, Greek Market, has a UA-31848 Property ID (the 31,848th UA set up) commencing in October 2005.
Archiving UA Information
UA knowledge will likely be unavailable for customers and Google APIs after June 30, 2024, per Google. UA stories will disappear then.
To retain UA historical past, archive the information the place it’s simply accessible — to check present visitors, engagement, and conversion data.
The simplest and quickest archive possibility is to export key stories manually. Export codecs on UA are:
- Google Sheets,
In any other case, use:
- The Google Sheets add-on to export and archive your knowledge. Google’s “Analytics Assist” explains how.
- A 3rd-party service to maneuver the information to Google Sheets, Excel, or a knowledge warehouse, similar to BigQuery.
Combining UA and GA4 Information
Combining UA and GA4 knowledge for a steady historical past is difficult. Sure metrics are suitable between the 2 platforms. One other Analytics Assist put up addresses what can and can’t be in contrast.
My GA4 transition guidelines may help with combing the information and guaranteeing GA4 is reporting precisely. The checklist features a hyperlink to Looker Studio to check UA and GA4 knowledge and establish glitches.
Google Analytics goes by its most important evolution so far. The migration from UA to GA4 shouldn’t be computerized — customers should act. However the GA4’s worth is super. And it’s free.