Google is once more testing bolding the area title or portion of the area title within the search outcomes once more. Google has examined this quite a few instances over time, I imagine the final time we lined it was in 2018 however Google has examined it earlier than and after that.
Here’s a screenshot of this from Saad AK on Twitter:
Listed below are extra screenshots:
Google > Cell
SERPs: I’m seeing simply domains getting daring in the entire URL.
Occurring in Advertisements & Natural each.
— Saad AK (@SaadAlikhan1994) June 13, 2022
I’ve by no means been a fan of bolded domains within the Google Search outcomes. I do surprise why Google retains testing this and by no means absolutely launching it. I imply, that is a kind of checks we see from Google on and off for like a decade.
Discussion board dialogue at Twitter.