Google Shopping Search Discover Filter For Black, Women, Veteran & Latino Owned Businesses

Google has not too long ago added a brand new “Uncover” filter to the Google Procuring search aspect bar to filter buying outcomes by Black-owned, Latino-owned, Veteran-owned or Girls-owned companies. I believe this was added at the least a couple of months in the past when Google added the smaller shops filter however I’m not 100% certain on timing.

For some searches, you will note this filter on the left aspect, beneath the title “Uncover.” It lists Black-owned, Latino-owned, Veteran-owned or Girls-owned companies as potential choices – click on on the picture to enlarge:

click for full size

Google has documented this in its assist paperwork however that doc was up to date someday between July 2021 and April 2022 so as to add this Uncover characteristic within the content material. So I do assume this was added after Google added the black owned label to Google Procuring however most likely across the similar time Google added the smaller shops filter in March 2022?

Hat tip to Shameem Adhikarath who notified me of this on Twitter:

Discussion board dialogue at Twitter.

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