How Social Media Gassed Up the 2023 US Open

The 2023 US Open captured audiences’ consideration with over 3.4 million viewers tuning in, up 27% from final 12 months’s event. Along with TV viewership, the event had its justifiable share of social media protection that generated buzz.

Listed below are a number of notable social media moments from this 12 months’s US Open.

The US Open Goes All-In On TikTok

The US Open is perhaps 142 years previous, but it surely established fairly the TikTok presence. The establishment’s official TikTok account delivered a gentle stream of partaking content material overlaying all the things from the most recent stats on the courtroom, to related popular culture moments, to the celebrities within the stands.

Tennis doesn’t have a popularity for being an accessible sport, nonetheless, the US Open’s informal, conversational protection on TikTok made following the event enjoyable and approachable for passive followers who could not have tuned in to look at dwell.

Coco Gauff’s Massive Win

America has a brand new sweetheart: tennis champ Coco Gauff. On Saturday 19-year-old Gauff defeated Aryna Sabalenka to win the US Open turning into the second-youngest participant to take action since Serena Williams’ victory at 17 in 1999.

Instantly after her huge win, Gauff’s household was seen carrying matching New Steadiness t-shirts that learn “Name Me Coco Champion.” The position of the shirts was outstanding throughout post-match interviews whereas Gauff thanked her household. After the win, followers took to Google to seek for phrases like: “coco gauff shirt,” “name me coco champion shirt,” and “name me coco new steadiness.”

New Steadiness was prepared, and rapidly bought the shirts listed on its web site on the market.

In true Gen Z vogue, Gauff rapidly took to her personal TikTok account sharing a number of celebratory posts utilizing trending sounds after her win. Later within the weekend she additionally took to Instagram Reside to talk with followers about her future plans.

How It Began vs. How It’s Going

Talking of Gauff’s win, a clip went viral over the weekend for exhibiting the final word “the way it began vs. the way it’s going.” The video begins with footage of eight-year-old Gauff dancing within the stands of the 2012 US Open and ends with a clip of her profitable shot at this 12 months’s Open.

Not solely did the clip get nice engagement throughout all platforms, but it surely was additionally an inspiring put up for the following era of tennis gamers.

With all the excitement surrounding the US Open the previous few weeks, tennis could have come out a number of factors forward in its notorious rivalry in opposition to pickleball.

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