How to Research Amazon Keywords

Realizing the phrases customers kind in Amazon’s search field has the twin good thing about optimizing product listings and figuring out commercial-intent queries to focus on on Google.

Searchers on Google have different intentions, comparable to informational, business, or brand-specific. However searches on Amazon are for merchandise, providing key phrase insights on classes, descriptions, feeds, and extra.

Not like Google, Amazon has no key phrase analysis instrument. However, like Google, it has an autocomplete function.

Listed here are 5 third-party key phrase instruments that pull Amazon’s autocomplete recommendations.

Amazon’s autocomplete drop-down lists key phrase variations, comparable to the instance for “house heater.”

Helium 10

Helium 10 focuses on optimizing Amazon and Walmart listings. Enter a seed time period and the instrument lists long-tail and associated key phrases with the next metrics:

  • Search quantity and tendencies.
  • Variety of competing merchandise.
  • “Magnet IQ Rating,” the ratio of search quantity divided by the variety of competing merchandise. The upper the rating, the extra alternative.
  • “Title Density,” the variety of merchandise on web page considered one of search outcomes containing the question time period, indicating what number of merchandise had been optimized for the key phrase and, thus, the rating alternative.

The instrument additionally supplies a key phrase cluster evaluation figuring out widespread long-tail modifiers for a given time period. (View screenshot.)

Helium 10 affords no free plan or trial. Paid plans begin at $39 monthly.

AMZ Suggestion Expander

AMZ Suggestion Expander is a Chrome extension that expands Amazon’s autocomplete drop-down primarily based on the preliminary question. It generates a listing of long-tail key phrases with earlier than and after modifiers.

Clicking any key phrase within the drop-down will set off a brand new search. Customers can obtain the whole listing of those recommendations. (View screenshot.)

AMZ Suggestion Expander is free. For $9.97 it provides the search quantity and promoting value per click on for every key phrase.


SellerApp is a free Chrome extension that extends queries whereas looking on Amazon or the extension icon within the toolbar. To generate key phrase recommendations, choose {the marketplace} nation and the question extension methodology — letters or numbers.

Then export the whole listing as a CSV file and use spreadsheet filters to determine key phrase teams for optimizing merchandise or classes. (View screenshot.)


Ahrefs supplies a free Amazon key phrase instrument requiring no registration or cost. The instrument extracts 100 key phrase variations (from a seed time period) primarily based on Amazon autocomplete.

Ahrefs is the one instrument I’m conscious of that gives free search quantity knowledge for every key phrase. (View screenshot.)

Key phrase Device Dominator

Key phrase Device Dominator pulls autocomplete outcomes from a number of platforms, together with Google, YouTube, and Amazon.

To make use of the instrument, set a mode — “Broad,” “Exact,” or “Regular” — every producing completely different recommendations.

  • “Broad” extracts recommendations with the seed time period in the course of a phrase.
  • “Exact” limits the recommendations to those who begin with the seed time period.
  • “Regular” contains each.

Customers can filter the recommendations by {the marketplace} nation and division (e.g., “Home equipment,” “Automotive Components”) in addition to by modifier and phrase depend, together with exclusions. Obtain the whole suggestion listing or the filtered model. (View screenshot.)

Pricing for Key phrase Device Dominator begins at $9 monthly. There’s no free model or trial.

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