For those who’re on the lookout for methods to strengthen your video advertising technique, you have come to the correct place!
We have partnered with our buddies at Wistia, the entire video advertising platform for any enterprise, to point out you find out how to use Wistia and HubSpot to strategically attain your objectives with video.
On this step-by-step information, you will study:
- The place what you are promoting must be utilizing video
- The best way to add your movies to Wistia
- The best way to customise your movies
- The best way to share your movies
- The best way to generate leads out of your movies
- The best way to monitor your video efficiency in HubSpot
Let’s dive in!
The place You Needs to be Utilizing Video
Video is an superior solution to join along with your potential and present prospects on a private degree, virtually like assembly them face-to-face. It is the proper device to showcase your product and let your model’s persona shine via.
Companies that ace their video advertising recreation have discovered find out how to use video at completely different touchpoints throughout their buyer journey. If you wish to take your video advertising technique to the following degree, here is the place it is best to think about using video:
- Your web site’s touchdown pages
- Weblog posts
- Your assist heart
- Electronic mail campaigns
- Your software program utility
- Social media channels
- … the listing goes on
Now, here is the place Wistia comes into play. Designed for entrepreneurs, Wistia offers all of the video creation, internet hosting, sharing, and analytics instruments what you are promoting must combine video into the shopper journey and appeal to, have interaction, nurture, and convert leads.
Able to discover ways to use Wistia to make your movies work more durable for what you are promoting? Let’s get began!
The best way to Use Wistia in 6 Steps
Step 1: Add your movies to Wistia.
It is tremendous simple to get your movies uploaded to Wistia. All you need to do is create a brand new Venture in your account and select the movies you need to add to it. As quickly as you have uploaded a video, it is robotically transcribed and able to be distributed wherever you need your video to be seen.
Wistia’s beneficial add settings for video are:
- MP4 file
- H.264 codec
- 5,000–8,000 kbps goal bitrate
Need to make the method even simpler? You may seamlessly import movies straight from Descript, Zoom, and YouTube. These are only a few Wistia integrations that may assist make your video workflow a breeze.
Create Movies in Wistia
Haven’t any movies to add? No drawback! You may create movies proper in Wistia. Listed here are among the issues you are able to do:
Step 2: Customise your movies.
Wistia gives a wide range of methods to customise your movies to not solely ship an ideal viewing expertise, but in addition that will help you attain what you are promoting objectives.
You may customise your participant shade to match your branding, create a customized thumbnail to entice your viewers to press the play button, add chapters to make it simple to your viewers to search out the data they’re on the lookout for, insert a Name to Motion (CTA) to direct your viewers to an motion you need them to take, and extra.
You may make modifications anytime, and your video will probably be up to date wherever it is embedded.
We additionally suggest ensuring your movies are accessible to everybody. By enabling options like captions and audio descriptions, you possibly can open the doorways to a broader viewers, permitting extra folks to get pleasure from your movies. With Wistia’s in-app accessibility guidelines, it is simpler than ever to make video accessibility a seamless a part of your workflow.
Step 3: Combine HubSpot with Wistia.
Do you know you could mix the powers of HubSpot and Wistia to seamlessly seize, monitor, and handle leads? You can even use this integration to embed your Wistia-hosted video into your emails and web site.
When you’ve got a HubSpot account and an Superior or Premium Wistia software program subscription plan, observe these steps to combine each accounts:
- Join the HubSpot integration in your Wistia account. This enables Wistia to request your lists and types and ship leads and engagement knowledge into HubSpot.
- For those who’re monitoring a video, arrange a Wistia e-mail seize kind (referred to as Turnstile) or add a HubSpot kind on to the video. Turnstiles and HubSpot types are how Wistia identifies customers for correct monitoring.
- Embed your video on a web page with a HubSpot monitoring script. The Wistia participant and HubSpot script work collectively to establish customers and monitor their exercise for show on HubSpot contact data.
Step one is often a one-time factor, and thereafter you will solely must repeat the second and third steps for every video you need to monitor.
Step 4: Share your movies.
Whether or not you need to embed your movies someplace, publish them on social, or ship them to people privately, Wistia makes it tremendous easy to share your movies.
The best way to Show Your Wistia Movies
Embedding a Wistia-hosted video onto your web site is a chunk of cake.
All you might want to do is open the Embed & Share window out of your Media Web page, select your embed code sort, fine-tune it, after which paste it onto your web site.
There are two major varieties of Wistia embeds: inline embeds and popover embeds. Inline embeds will place the participant straight on the web page, in keeping with the remainder of your content material. Popover embeds show your video’s thumbnail in line, however play the video in a popover window when chosen. The most effective half is that there isn’t any coding required.
Wistia Channels lets you flip a set of movies right into a video gallery and not using a developer’s assist. With only a easy embed code, you possibly can take your current webinars, a library of product movies, or a branded sequence (like a podcast) and show them as a lovely, binge-able assortment.
Embedding a Channel in your web site is so simple as embedding a single video. Use an inline code while you need your Channel to point out inside the circulate of your web site, or use a popover code while you need to give your viewer a extra immersive, full-window viewing expertise.
Extra Methods to Share Your Movies
With Wistia’s Electronic mail Marketing campaign Hyperlink characteristic, you possibly can embrace your movies in your advertising emails and even monitor their success. Simply seize the e-mail merge tag Wistia generated particularly to your favourite e-mail advertising supplier after which paste it into the physique of your e-mail.
The Wistia + HubSpot integration makes embedding movies into your emails even simpler. While you join each accounts, you possibly can entry your Wistia video library in HubSpot utilizing Media Bridge, choose a Wistia video, after which embed it in a HubSpot e-mail or internet web page.
Need to share your movies on social media? Use Wistia’s Publish to Social characteristic to attach Wistia to your Fb, YouTube, and LinkedIn accounts after which straight add your video content material to those social networks.
Wistia’s integration with Hootsuite additionally allows you to entry your Wistia library from inside the Hootsuite platform. It is easy so that you can discover, schedule, and publish your Wistia-hosted video content material to any social media channel by way of Hootsuite.
For those who simply need to share a video with out making it accessible to everybody on the web, no drawback — merely seize a direct hyperlink to the video. The hyperlink will take people to a media web page you possibly can customise to supply a branded viewing expertise.
Irrespective of the way you share your Wistia movies, it is easy to maintain your content material safe with privateness and safety choices. You may management entry to your movies by password-protecting your video, sharing a personal video hyperlink, or including an e-mail gate to your video or Channel.
Step 5: Generate leads.
Movies are a good way to generate leads for what you are promoting, and Wistia makes it simple to take action. With Turnstile, you possibly can seize e-mail addresses at any level in your video’s timeline.
For those who’ve built-in HubSpot with Wistia, you possibly can entry your present HubSpot types in Wistia and add them to your movies. You may seize leads along with your movies and move detailed viewing knowledge into your HubSpot buyer relationship administration system (CRM). Then rating, phase, and assign leads in a flash based mostly on video triggers.
Producing Leads with Wistia’s Dwell Occasion Registration
For those who arrange a webinar or a live-streamed occasion with Wistia, it is easy to see who registered, who attended, and who was probably the most engaged.
While you allow registration, Wistia robotically creates a touchdown web page to your occasion so you possibly can accumulate sign-up data like names and e-mail addresses. For those who’ve built-in HubSpot with Wistia, these contacts get handed proper out of your registration web page to HubSpot. Now, it’s also possible to use HubSpot types proper in your registration web page.
As quickly as your webinar or dwell stream is over, your viewers can watch it on demand. Whether or not you embrace a hyperlink to your webinar recording in an e-mail blast or create a touchdown web page to host your on-demand webinars, the leads can preserve flowing in.
Step 6: Monitor your movies’ efficiency.
Lastly, Wistia’s detailed analytics may also help you strengthen your video advertising technique over time. You may get insights into who’s watching your movies, how a lot they’re watching, and which of them present probably the most worth for what you are promoting.
Wistia’s engagement graphs present how your viewers consumes your content material. You may see which sections of your media your viewers replayed a number of occasions and the place they stopped taking part in, with drop-offs indicating when consideration waned and large spikes revealing sections that individuals discovered compelling sufficient to replay.
Analytics by Embed Location
To know how your video is performing based mostly on the place it lives in your website, you possibly can view media analytics by embed location.
All you might want to do is head to the Media Analytics Overview web page and scroll down. From there, you will see metrics like performs, play fee, time performed, engagement, distinctive guests, and conversion fee for every embed location throughout the date vary you have chosen on the high of the web page.
Wistia heatmaps present exactly which components of your video every particular person viewer has watched, skipped, and rewatched.
With the Wistia + HubSpot integration, Wistia heatmaps will seem in your contact timeline. You can even see what number of movies a HubSpot contact has watched. As soon as a contact has crammed out a HubSpot kind wherever in your web site, all their viewing knowledge for any video in your website is added to their contact card in HubSpot.
With these insights, you possibly can construct e-mail workflows that robotically contact your most engaged viewers. What’s extra, your gross sales group will get a whole view of their leads’ interactions and the combination will proactively alert them when their leads are watching key movies to allow them to attain out at optimum occasions.
Make Your Movies Work Tougher for You
For those who’ve made it to the top of this text, congrats! You have simply upped your video advertising recreation. We hope you are impressed to start out doing extra with video for what you are promoting. And while you’re cooking with HubSpot and Wistia, you have received the proper recipe for video success!