When you‘re a marketer who does numerous writing, you’ve in all probability heard about writers, bloggers, and different creators utilizing instruments like ChatGPT to streamline the writing course of.
Nevertheless, in the event you‘re a skeptical author like me, you’re in all probability a bit of cautious of utilizing AI to craft your content material.
You would possibly assume: “Can this device write properly? Will it seize the right voice and tone I need? Is it correct? How can I take advantage of it?”
Thankfully, you don‘t have to marvel anymore. I attempted utilizing ChatGPT to write down a weblog submit, and I’ll share my expertise and allow you to know if it’s value making an attempt out.
Enjoyable reality: That is my first time utilizing ChatGPT on this method, too, so we’re studying collectively!
Utilizing ChatGPT to Generate Concepts
Utilizing ChatGPT to Generate a Weblog Define
Utilizing ChatGPT to Write a Weblog Put up
Closing Ideas
Utilizing ChatGPT to Generate Concepts
Each weblog submit begins with an concept, so why not see if ChatGPT can generate just a few for inspiration? After logging into the free model of ChatGPT, I used to be taken to the primary chat web page.
After typing my request into the chat (“Give me concepts for a weblog submit about cats”), ChatGPT generated 15 weblog concepts and headlines. The primary 5 are under.
Not unhealthy, however let‘s take issues a step additional. Right here’s ChatGPT’s response to my second request, “Give me concepts for a weblog submit about cat statistics.”
General, I just like the concepts ChatGPT generated. I particularly appreciated that ChatGPT included headlines with its concepts and prompt how one can method the subject.
For instance, ChatGPT prompt I method the subject of cat breeds by offering a listing of the most well-liked cat breeds primarily based on registration statistics from breed organizations.
I want concepts involving statistics, so I am going with ChatGPT‘s fifth suggestion: “The Economics of Cat Care: How Does it Price to Increase a Cat?” Now that I do know the subject I wish to pursue, I’m able to create a top level view.
Professional Tip: It helps to be as particular as attainable in your requests. Discover once I talked about wanting to write down a weblog submit about cat statistics, ChatGPT gave extra nuanced solutions. This can be a sample you will see all through the article.
Utilizing ChatGPT to Generate a Weblog Define
First, I instructed ChatGPT to generate a weblog define primarily based on “The Economics of Cat Care: How A lot Does It Price to Increase a Cat?” That is the chatbot’s response.
Under is an excerpt of the define:
“I. Introduction
A. Anecdotal story or intriguing cat reality
B. Significance of understanding the prices of cat possession
C. Overview of what the weblog submit will cowl
II. Preliminary Prices
A. Adoption or buy charges
B. Important provides and tools
- Litter field and litter
- Meals and water dishes
- Cat meals
- Cat service
- Mattress or scratching submit
C. Preliminary veterinary bills
- Vaccinations
- Spaying/neutering
- Microchipping
- Well being check-up”
ChatGPT additionally offered the next brief paragraph describing the breakdown of the define:
“This define gives a structured framework to discover the monetary features of cat possession, from preliminary prices to ongoing bills and sudden conditions, whereas additionally providing readers useful suggestions for managing the monetary features of elevating a cat.”
The define is all proper; it separates completely different features of the price of cat possession into sections like preliminary prices, ongoing bills, and extra.
Nevertheless, I need one thing nearer to my outlining model, which incorporates headings and subheadings. So, I typed in one other immediate, asking ChatGPT to generate one other weblog define and embrace subheadings.
That is what ChatGPT generated:
I want this define as a result of it is extra complete than the earlier one and has subheadings which can be particular, brief, and straight to the purpose. ChaptGPT additionally offers a very good breakdown of the form of content material to incorporate beneath every subheading.
This is an excerpt of the chatbot-generated define:
“I. Introduction
A. Why Understanding the Price of Cat Possession Issues
B. The Pleasure and Obligations of Cat Possession
C. Overview of What This Weblog Put up Will Cowl
II. Preliminary Prices
A. Adoption or Buy Charges
B. Important Provides and Tools
- Litter Field and Litter
- Meals and Water Dishes
- Cat Meals
- Cat Service
- Mattress or Scratching Put up”
The second define would be the basis of the weblog’s last draft.
Professional Tip: Each author has their very own method of planning and outlining their work. Earlier than asking ChatGPT to generate a top level view take into consideration how you favor your outlines and specify your choice in your request.
Utilizing ChatGPT to Write a Weblog Put up
That is the place issues obtained difficult for me. I submitted two prompts to ChatGPT to write down the weblog submit and in contrast the outcomes. My first immediate asks ChatGPT to generate a weblog submit primarily based on the second define.
I additionally direct ChatGPT to maintain the submit to 800 phrases and to make use of an upbeat, pleasant, and conversational tone.
The primary paragraph of ChatGPT’s submit is sort of precisely what I wished:
“Hey, fellow cat fanatics! When you‘ve ever puzzled concerning the true price of getting a furry feline buddy by your aspect, you’re in the fitting place. Cats are fantastic companions, however they do include monetary obligations.
At this time, we‘ll dive into the economics of cat care and break down the prices related to elevating a cat. Don’t fear; we have loads of suggestions that will help you finances and guarantee your kitty will get the most effective care with out breaking the financial institution.”
Nevertheless, the remainder of the weblog submit nonetheless reads extra like a top level view. See the screenshot under.
Discover the submit is especially numbered and bulleted. I then submitted one other immediate asking the identical factor, however I omitted any point out of the phrase “define.”
ChatGPT’s opening paragraph was just like the primary:
“Hey there, fellow cat lovers! When you‘re studying this, chances are high you’ve both obtained a kitty curled up in your lap otherwise you’re significantly contemplating adopting certainly one of these cute furballs.
Cats convey a lot pleasure into our lives, however in addition they include obligations, together with the monetary type.
So, let’s speak concerning the economics of cat care. How a lot does it actually price to boost a cat, and how will you ensure that your feline buddy will get the royal therapy with out breaking the financial institution?”
As soon as once more, I just like the opener as a result of it captures my desired tone. Nevertheless, the remainder of the draft nonetheless reads like a top level view.
I attempted regenerating the draft just a few occasions however nonetheless obtained related outcomes that had been bulleted and numbered like a top level view.
Professional Tip: Specify the model, tone, and objective of your article when requesting a draft from ChatGPT. Once more, the extra particular you might be in your prompts, the better it’s for the AI to generate your required final result.
Closing Ideas
Whereas I can see how ChatGPT can save writers time, the chatbot will not be my most popular technique of producing weblog posts.
As I discussed, the opening paragraphs aligned with my imaginative and prescient, however the remainder of the content material was too bulleted to learn like a conversational weblog submit.
That stated, I can undoubtedly see ChatGPT as a useful device for planning, akin to matter ideation and outlining.
Citing Sources with ChatGPT
Moreover, in the event you usually should cite sources in your work, it’s possible you’ll encounter a hiccup utilizing ChatGPT. I requested the AI device to quote its sources when producing drafts.
The primary time I requested it to quote a supply, ChatGPT stated it couldn’t and generated the next response:
“I apologize for any inconvenience, however I can’t present particular sources or citations for the data within the weblog submit as my responses are generated primarily based on a mix of licensed knowledge, knowledge created by human trainers, and publicly accessible knowledge.
The data within the weblog submit is a common overview of the prices related to proudly owning a cat, and the figures offered are primarily based on frequent information and common estimates as much as my final information replace in September 2021.
For correct and up-to-date data, I like to recommend consulting respected sources akin to pet care web sites, veterinary organizations, and monetary planning sources.
These sources can present detailed data on the particular prices of cat possession in your space and any adjustments that will have occurred since my final information replace.”
The second time I attempted, the device generated a weblog submit that included hyperlinks to sources, however some references had been outdated or led to lifeless hyperlinks.
Replace: Since penning this submit, OpenAI introduced ChatGPT would be capable to browse the web to offer customers “present and authoritative data” and hyperlinks to sources.
This implies ChatGPT will be capable to embrace data from sources post-2021.
How I Would Use ChatGPT
I’d use ChatGPT as an assistive device to assist me develop weblog subjects and generate outlines to prepare my ideas.
My concern is that I’d spend an excessive amount of time tweaking ChatGPT‘s drafts to my liking and that I’d be higher off writing my very own content material primarily based on its outlines.
Have you ever used ChatGPT to write down content material for you? What was your expertise?
