Insomnia Cookies Sweetens Customer Loyalty by Selecting PAR Technology’s Punchh® Innovative Platform

Main Bakery Chain Selects PAR Punchh to Elevate Buyer Loyalty and Drive Seamless Visitor Expertise

NEW HARTFORD, N.Y. (January 4th, 2024) – ParTech, Inc. (PAR), a world restaurant know-how firm and supplier of unified commerce for enterprise eating places, at this time pronounces that Insomnia Cookies, LLC, a widely known chain of bakeries celebrated for its delectable cookies and baked treats, has chosen PAR’s industry-leading loyalty and provide answer, PAR Punchh®. This transfer is about to reinforce buyer loyalty and elevate the general engagement throughout Insomnia Cookies’ expansive community of 240+ shops in america.

Insomnia Cookies, the beloved cult model identified for serving heat cookies all day and late into the night time, has chosen PAR Punchh to implement an revolutionary restaurant loyalty platform. This collaboration goals to fortify buyer connections, enhance frequency, and maximize spend all through the in depth Insomnia Cookies community.

“On the core of Insomnia lies a dedication to originality and innovation. Collaborating with PAR Punchh permits us to not solely improve our digital expertise but additionally offers insomniacs extra causes to attach with our model and indulge within the candy moments we create” stated Tom Carusona, Chief Advertising Officer of Insomnia Cookies. “With Punchh’s cutting-edge loyalty platform, we’re excited to evolve our buyer expertise, reward our loyal Insomniacs, and supply an much more satisfying journey for individuals who crave our heat, scrumptious creations. Collectively, we’re elevating the bar, making certain each candy second is a pleasant expertise for our valued prospects.”

Providing a various menu that includes greater than 20 forms of cookies, vegan choices, cookie truffles, brownies, milk, ice cream, and ice cream sandwiches, Insomnia Cookies has solidified its place as a go-to vacation spot for cookie lovers, increasing its footprint throughout the U.S, Canada, and the UK.

“At PAR, we consider in empowering manufacturers to forge significant connections with their prospects. Our dedication to offering cutting-edge options that drive buyer loyalty and engagement is exemplified by our collaboration with Insomnia Cookies,” stated Savneet Singh, CEO of PAR Know-how. “By leveraging the facility of Punchh and our crew of consultants, Insomnia Cookies is poised to take its buyer expertise to new heights, creating lasting connections and driving enterprise success.”

PAR Punchh leverages synthetic intelligence to supply a self-learning course of that nurtures and grows a model’s superfan base. The collaboration between Insomnia Cookies and PAR Punchh represents a strategic transfer to remain on the forefront of buyer engagement throughout the aggressive restaurant {industry}.

Over 200 international enterprises in 20 international locations, together with manufacturers like Yum! Manufacturers (NYSE: YUM), Casey’s (NASDAQ: CASY), and Tropical Smoothie Café, LLC, depend on PAR Punchh to spice up income by fostering robust buyer relationships.

To be taught extra concerning the PAR Punchh Loyalty Affords and Engagement Platform, go to

About Insomnia Cookies

Insomnia Cookies is a quickly increasing late-night bakery idea headquartered in Philadelphia, PA. Based in a College of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable starvation of loyal Insomniacs since 2003. As we speak, with greater than 250 places nationwide, Insomnia Cookies provides all kinds of scrumptious cookies, ice cream, and different candy treats in-store, for native supply, and nationwide transport. Particulars about Insomnia’s menu, supply, and nationwide transport choices may be discovered right here (late-night supply till 1 a.m. or later). To position an order or be taught extra about Insomnia Cookies, go to Preserve updated on the most recent cookie information and grand opening offers by following Insomnia Cookies on Instagram, Fb, and TikTok.

About PAR Know-how

For greater than 40 years, PAR Know-how Company’s (NYSE Image: PAR) cutting-edge services have helped daring and passionate restaurant manufacturers construct lasting visitor relationships. We’re the associate enterprise eating places depend on when they should serve superb moments from open to shut, throughout probably the most hectic rush hours, and when the world forces them to adapt and overcome. Greater than 100,000 eating places in additional than 110 international locations use PAR’s restaurant point-of-sale, digital ordering, loyalty and back-office software program options in addition to industry-leading {hardware} and drive-thru choices. To be taught extra, go to or join with us on LinkedIn, X (formerly Twitter), Fb, and Instagram.

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