Introducing the Loyalty Stalwart – The Wise Marketer

Insights from CLMP™ Neighborhood member Deon Olivier

The Loyalty Academy has been offering skilled schooling for entrepreneurs since 2017. Following the completion of the newest public workshop in London, the neighborhood of individuals who’ve earned their Licensed Loyalty Advertising Skilled™ designation has grown to 831 throughout 49 nations.

That could be a really humbling accomplishment for these working behind the scenes on the Loyalty Academy. To appreciate that the curriculum created has been eagerly accepted by folks around the globe is satisfying however we all know a lot progress stays because the courseware has been translated into a number of languages and is presently “on hearth” in Brazil. Way more is to return in 2024.

One of many advantages the Loyalty Academy provides to all who take part is the power to take part locally of pros who’ve shared in the identical instructional expertise. We all know that whereas Loyalty Advertising might function primarily based on a typical set of finest practices, the execution of technique varies by market. Loyalty applications are influenced by financial system, tradition, and different facets of particular person nations the place manufacturers search to grow to be buyer centric.

For that motive, we worth the chance to listen to from people who’re a part of the CLMP™ Neighborhood and we’re keen to spotlight their experiences and distinctive points-of-view.

In the present day, we introduce you to the Loyalty Stalwart, in any other case often known as Deon Olivier, Founder Woodstock Engagement. Deon is an lively participant within the CLMP™ Neighborhood. He has hosted public workshops in Africa and took part as a school member in different workshop markets. He’s a trusted colleague over a few years.

In current months, Deon launched into a journey of sharing his insights on Loyalty Advertising and Buyer Engagement by concise, 400-word articles. Deon is a believer that data is most respected when shared and, so far, has been publishing these on LinkedIn. In the event you seek for the definition of Stalwart, you can find “loyal, dependable and hardworking” because the principal defining phrases. That provides you an thought of what Deon is all about.

In Deon’s phrases, “Loyalty Programmes have grow to be pivotal in at present’s enterprise panorama, and Buyer Engagement is on the coronary heart of constructing lasting relationships. I’ve had the nice fortune of getting labored within the dynamic and progressive South African Loyalty marketplace for the final 24 years and am really pleased with what South Africa has produced on this trade.

By these blogs, I intention to distill key ideas into digestible nuggets, making the world of loyalty extra accessible to companies and people alike. By sharing my experiences and experience, I hope to empower companies to create extra significant connections with their prospects, driving not solely loyalty but additionally sustained progress.”

We spotlight his posts on this sequence so far and invite you to hitch Deon on this this studying expedition, the place the world of Loyalty Advertising unfolds in bite-sized insights.

Loyalty Stalwart Posts:

Collaboration and Partnership

Loyalty in a fiercely aggressive setting

Moments of Fact and Reward Redemption

The significance of Incomes Velocity

Evaluation of Tiering and Redeemable Level Currencies

Multi-partner applications – are they nonetheless related?

Emotional Loyalty and Buyer Advocacy

The significance of Listening to Buyer Engagement

Unpacking the subject of “Fortunate Attracts”

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