New Wise Marketer Research addresses the Pay with Points Phenomena

Analysis accomplished along side Interact Folks highlights key information factors of latest pattern

It doesn’t get extra private than funds. How prospects select to make purchases and pay for them displays their behaviors, beliefs, and identities.

“Pay with Factors” (PwP) is a format that, over the previous few years, has marked a major shift in the best way prospects work together with loyalty applications and cost choices. PwP represents a convergence of reward methods and transactional processes, providing prospects a novel and probably interesting approach to make the most of their gathered loyalty factors immediately on the level of sale.

Smart Marketer Group™ (WMG) needed to search out out the true buyer perceptions towards PwP and the way completely different demographics, audiences, and consumer segments plan to combine this cost mannequin into their loyalty engagement routines. The result’s this new analysis research launched right now titled “Paying with Factors – “Tomorrow” Is Too Late.” The sturdy quantitative survey canvassed the insights of 1,000 U.S. shoppers — every an energetic consumer of a rewards credit score or debit card inside the final yr. Fielded from October 17-20, 2023, the analysis captures a snapshot of present perceptions of Pay with Factors (PwP), meticulously balanced throughout geographic, demographic, and socio-economic traces.

Within the official press launch for the analysis, Len Covello, CTO, Interact Folks Inc. commented “This Smart Marketer research created along side Interact Folks stands as a testomony to the evolving panorama of cost choices, offering a vital lens into the burgeoning affect of Pay with Factors methods on this panorama.”

The analysis discovered that customers are drawn to PwP primarily for value saving and suppleness, an necessary perception given the present inflationary situations. Comfort was cited by each customers AND non-users as a motive for his or her curiosity in Pay with Factors.

Abstract findings are group in these classes:

  • Demand for Pay with Factors – measuring its power and sources
  • Utilization – who’s utilizing this as a redemption choice and why?
  • Demographics – How do the best consumer teams break down when it comes to age and profile?
  • Potential – what’s the potential for development on this class?
  • Challenges to adoption – what ought to manufacturers take into consideration to easily handle adoption?
  • Alternatives – what vertical classes current the best alternative for development?
  • Retail Affect – reporting on the expertise noticed by retailers up to now

You possibly can learn extra particulars concerning the report within the press launch right here and may obtain the report for a full evaluation right here.

The analysis was led by Mike Capizzi, Dean of The Loyalty Academy™, a Smart Marketer Group enterprise unit. Mike described the significance of the research findings for all practitioners within the buyer loyalty enterprise, saying “Pay with Factors (PwP) is a format that over the previous few years has marked a major shift in the best way prospects work together with loyalty applications and cost choices. PwP represents a convergence of reward methods and transactional processes of most profit to retailers whereas providing prospects a novel and probably interesting approach to make the most of their gathered loyalty factors immediately on the level of sale, particularly throughout difficult financial instances.”

Interact Folks was our associate on this analysis as they create super expertise in bringing this new functionality to market. Interact is the one loyalty community that permits program members to pay with factors immediately at checkout and right now connects loyalty applications with world cost methods and on-line retailers in 100% of the highest buy classes in North America. Interact is headquartered in Toronto, Ontario, Canada, and has places of work within the U.S., Canada, and Italy.

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