Paytronix Data: Consumers Spent 7.3% More on Restaurant Gift Cards Over Thanksgiving Holiday Weekend Than in 2022

Shift to digital seen throughout the board, proving the necessity for eating places to embrace a whole digital visitor engagement platform.

Newton, MA – December 4, 2023 – Customers broke out their wallets over Thanksgiving weekend, spending 7.3% extra on present playing cards than throughout the identical interval in 2022, in accordance with knowledge from Paytronix, the most superior digital visitor engagement platform and a pacesetter in restaurant present card gross sales. Cyber Monday continues to outpace Black Friday as the best gross sales day throughout each bodily and digital gross sales. In all, the variety of playing cards offered rose solely 0.4%, with eGift driving a lot of this achieve at an 8.5% improve over 2022, whereas bodily card gross sales dropped 2.6%.

“The main target for many eating places at the moment should be on Cyber Monday, as that’s now the true begin to the vacation gross sales season. It fully outpaces Black Friday,” stated Lee Barnes, Chief Knowledge Officer, Paytronix. “That is the place manufacturers could make a distinction. Our purchasers see enormous lifts once they provide rewards for sure sizes of present card purchases. But in addition, this demonstrates how deep the shift to digital has gone and is added proof that at the moment’s manufacturers should be providing nice digital experiences, it doesn’t matter what the scenario.”

Case Research: Duffy’s Sports activities Grill’s Flash Sale Raises the Bar

Gross sales throughout November and December make up 45% of annual restaurant present card gross sales, with a lot of that coming in the course of the Thanksgiving to Christmas vacation gross sales season, in accordance with The Restaurant Reward Card Report: 2023 from Paytronix. The report surveys over 200 manufacturers about their annual present card gross sales over the course of the yr. On common, customers spent 6.8% extra on a per-card foundation.

Paytronix Weblog: Cyber Monday Has Taken Over Black Friday

The Paytronix knowledge signifies that the will to dine out stays sturdy, with a rise in {dollars} spent on playing cards at each quick-service and full-service eating places. Full-service eating places noticed a rise in {dollars} loaded of 9.6%, whereas QSRs noticed a 2% improve.


Following developments in closed-loop restaurant present card gross sales, the Thanksgiving Vacation Card Gross sales Analysis contains knowledge from present card gross sales November 24-27, 2023, together with each full-service and quick-service eating places. The 2021 to 2022 knowledge appears to be like at 367 manufacturers, whereas the 2023 knowledge contains 351 manufacturers.

About Paytronix

Paytronix is the chief in Digital Buyer Engagement for eating places, comfort shops, and different retailers who search to construct lasting visitor relationships. Paytronix frequently advances digital visitor engagement by growing applied sciences that uncover new insights about visitor attitudes and behaviors that create model preferences. For extra info go to

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