Securing Buy-In for a Loyalty Program from the C-Suite

Government Interview That includes Maria Giacobbe, SVP, Enterprise Development Epsilon

One of the vital compelling subjects in dialogue on the planet of buyer loyalty is easy methods to persuade manufacturers to take a holistic, enterprise method to buyer technique improvement and execution of ensuing applications and campaigns. The significance of “the shopper” to enterprise is simple and every time an govt shouts the message to shareholders that “we’re dedicated to a journey to grow to be extra customer-centric”, governance for buyer loyalty inches nearer to the middle of the C-Suite.

We’ve been speaking about this utilizing the time period “Loyalty as a Enterprise” and others are chiming in with supporting views. Main as much as the Loyalty Academy workshop in London, September 19-21, we had our first alternative to dig deep into this subject with somebody concerning many consumers. This interview with Maria Giacobbe, SVP Enterprise Improvement Epsilon opens the dialogue and addresses the important thing concerns wanted so that you can acquire entry to the C-Suite in your loyalty dialogue and, higher but, to achieve help from these vital stakeholders.

I caught Maria on a sunny day in London, so this dialog is upbeat and filled with smiles. The power for the subject blasts via the display and I got here away believing ever extra that treating Loyalty as a Enterprise is among the key subjects that our trade needs to be specializing in within the coming 12 months.

I encourage you to take heed to the complete interview, however if you’re time-starved, we’ve offered time stamps under that will help you discover the components of the dialog which can be most vital to you.

If you wish to participate on this dialog firsthand, be a part of Maria, Mike Capizzi, and plenty of extra subsequent week in London. A couple of seats stay and you’ll register right here.   


0:57 – Maria Giacobbe on gaining C-Suite buy-in for buyer loyalty

4:48 – Examples of how loyalty applications drive monetary outcomes for enterprise immediately

7:47 – A Horse Racing case research

9:36 – Revealing the world’s professional in on line casino gaming

10:12 – What are the principle causes it may be tough to get govt help?

12:47 – Classes realized from a Tapas restaurant in Putney, London

14:45 – What key components needs to be thought of in strategic planning of a loyalty program?

17:10 – How you can go about participating with C-Suite stakeholders

19:35 – How you can persuade the CEO to provide your loyalty thought the eye it deserves

22:03 – What in regards to the CMO and CTO?

25:05 – Who’s a very powerful govt to win over?

27:08 – Are there any stakeholders which can be usually forgotten?

30:03 – The place does CSR slot in?

32:30 – Why taking part in to the C-Suite is greater than a development

34:55 – Wrap up and a preview of Loyalty Academy™ London

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