SEO Tools for YouTube Videos

Creating high quality movies takes effort and time. Guaranteeing they’re discoverable in natural search is commonly a lacking step. Listed here are three instruments to assist.


A free instrument in Ahrefs identifies key phrases to insert in YouTube video titles, rising the probabilities of rating in YouTube’s and Google’s natural search outcomes.

Ahrefs pulls key phrases from YouTube’s autocomplete outcomes. It additionally reveals the natural search quantity on YouTube for every key phrase, offering the potential clicks in case your video ranks for that time period.

Ahrefs identifies key phrases to insert in YouTube video titles. This instance is for the key phrase “content material advertising.” Click on picture to enlarge.

Click on the “Questions” tab to seek out queries on YouTube related to the key phrase.

Screenshot of Ahrefs "Questions" page for the keyword "content marketing"

Clicking “Questions” reveals YouTube search queries containing the key phrase. Click on picture to enlarge.


Video descriptions could make or break rankings and engagement. Google’s Gemini (previously Bard) streamlines video description composition. To check, I used this video for content material advertising on Reddit.

I then entered the next immediate into Gemini:

Generate key takeaways from this video [URL].

In contrast to Gemini, ChatGPT gained’t work for this activity as a result of it can not entry YouTube movies. Right here is Gemini’s response:

Listed here are the important thing takeaways from the video:

Reddit is a good platform to seek out content material concepts and promote your content material as a result of it has a number of tales, knowledge, and research shared there. Nonetheless, it’s necessary to observe the foundations of every subreddit and grow to be a part of the group earlier than attempting to advertise something.

You shouldn’t simply drop your hyperlink and go away it. As a substitute, discover a cool remark to go along with the hyperlink, a query, or one thing to impress a dialogue. It’s additionally necessary to combine in sharing different individuals’s hyperlinks and content material that you simply discovered fascinating.

Reddit has a voting system, so it’s necessary to ensure your content material is top quality and useful for individuals. This may aid you get extra upvotes and visibility.

By being energetic on Reddit, you possibly can be taught what approaches work greatest to your audience and how much content material will get shared probably the most.

Michael Cottam’s Embed Code

YouTube’s embed code slows down a web page and doesn’t embrace markup, which might assist Google generate a video rich-snippet.

A free instrument from Michael Cottam, a SEO marketing consultant, fixes each issues. As a substitute of utilizing the embed code, the instrument creates a nonetheless picture containing a “Play” button. When “Play” is clicked, the instrument swaps the picture for an iframe that embeds the YouTube video and performs it.

To make use of, add the video to YouTube and enter into the instrument its:

  • URL,
  • Title and outline,
  • Length,
  • Add date.
Screenshot of Michael Cottam's tool

Guide Michael Cottam’s instrument optimizes web page pace and rich-snippet visibility for embedded YouTube movies. Click on picture to enlarge.

The embed code doesn’t load till the picture is clicked, stopping gradual web page speeds. The instrument additionally contains structured knowledge markup for the Google wealthy snippet.

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