Tanger’s new digital-first loyalty program and cellular app empower model connections and optimize visitor expertise, with an expanded suite of unique advantages and customized presents for visitors at Tanger’s open-air buying facilities
Greensboro, N.C. (July 24, 2023) — Tanger® Retailers, a number one operator of upscale, open-air buying facilities, introduced at the moment the launch of its refreshed TangerClub visitor loyalty program and all-new client cellular app. As a part of its continued give attention to elevating the shopper expertise, Tanger has reimagined its digital options and loyalty program to extend visitor engagement and extra conveniently join manufacturers with the appropriate prospects in new methods. This digital-first loyalty program presents a extra customized and intuitive expertise — offering extra worth for each visitors and retail companions. The TangerClub loyalty providing is powered by Coniq, the industry-leading supplier of buyer engagement and loyalty options for buying facilities and retail locations. Coniq’s platform will allow Tanger to enhance its skill to help retail companions with extra entry to buyer preferences, patterns, and spend, and leverage these insights to drive buyer engagement.
“Tanger has been pioneering revolutionary methods to boost the consumer expertise for over 40 years. As a part of our imaginative and prescient to make use of buyer insights and expertise to tell the way forward for buying, now we have rebuilt our visitor loyalty program and digital experiences from the bottom up,” stated Stephen Yalof, President and Chief Government Officer, Tanger. “Utilizing a digital-first engagement method, we will higher serve our visitors and model companions by providing an expanded suite of unique advantages and customized presents for our visitors and extra focused and efficient avenues for buyer engagement for retailers.”
Moreover, Tanger is retooling its digital channels to ship a extra intuitive and interesting expertise for visitors and potential guests. The brand new TangerClub app will allow buyers to simply discover and use digital presents tailor-made to their pursuits and contextual to their Tanger location. Additional constructing on its technique to fulfill visitors the place they’re, Tanger has additionally migrated its customer support choices to a user-friendly, digital messaging service that empowers visitors to get real-time info and responses to requests.
“Tanger is scaling its platform devoted to connecting manufacturers and prospects in additional handy and significant methods. We’re centered on optimizing our digital channels to fulfill buyers the place they’re on their journey, whereas maximizing our skill to help our retail companions’ success,” stated Andrew Wingrove, Government Vice President and Chief Industrial Officer, Tanger. “Sturdy buyer response to our loyalty pilot applications over the previous 12 months has knowledgeable our providing and provides us confidence we’ll ship excellent worth for each our visitors and companions as we construct a contemporary, digitally pushed expertise at our facilities.”
The brand new TangerClub rewards visitors each time they store, play, and dine at any of Tanger’s upscale, open-air buying facilities within the U.S. and Canada, together with the brand new Nashville location opening this Fall. This system’s advantages can be found by means of a brand new tiered program construction, with more and more differentiated presents and advantages at every stage, starting with a “Blue” free tier that requires solely an e mail handle to affix and allows members to earn factors on each buy at a Tanger middle. For a $20 annual subscription charge, members can be a part of the “Gold” tier to entry elevated retailer presents and earn double factors on each greenback spent. Tanger’s most engaged visitors can progress to “Platinum” to earn the perfect retailer presents and triple factors, after reaching a spending threshold.
“Tanger’s shift to a subscription mannequin will allow us to reinvest a portion of the subscription charge into offering an much more differentiated expertise for visitors,” Wingrove expounded. “Moreover, the no-cost Blue tier will allow Tanger to raised have interaction its tens of millions of consumers who beforehand have been notified by e mail about accessible promotions from our companions.”
Present “Insiders” and TangerClub members have been mechanically enrolled in Tanger’s new loyalty program at a corresponding stage to their present engagement. New members can be a part of TangerClub by downloading the TangerClub app and making a free account. For extra info on TangerClub membership and advantages, go to tanger.com/tangerclub.
Tanger’s investments in loyalty are a part of its broader technique to commercialize advertising and construct a stronger and extra vibrant platform for its retailers, visitors, and the communities it serves.
About Tanger® Retailers
Tanger Manufacturing facility Outlet Facilities, Inc., a number one operator of upscale open-air outlet facilities, totally or partially owns and/or manages a portfolio of 37 facilities, together with one middle underneath improvement. Tanger’s working facilities, which comprise roughly 14 million sq. ft, are positioned in 20 states and in Canada and are leased to over 2,700 shops operated by greater than 600 completely different model identify firms. Tanger has greater than 42 years of expertise within the outlet {industry} and has been a publicly traded REIT since 1993, buying and selling underneath the image “SKT.” For extra info on Tanger, name 1-800-4TANGER or go to tanger.com.
About Coniq
Coniq is the Whole Buyer Engagement Firm for progress minded buying malls, shops, and retail manufacturers. Our IQ platform supplies a quicker and easier option to generate income by understanding, anticipating and interesting prospects by means of distinctive and personalised experiences in real-time throughout a number of channels and contact factors.
Based in 2011, Coniq is recognised by the {industry} because the pioneer and chief in serving to organisations create enterprise worth from knowledge, empowering shoppers to drastically enhance footfall, buyer satisfaction and retailer gross sales. The proof of our success lies in our consumer roster, a who’s who of essentially the most prestigious retail locations.
For extra info, go to coniq.com.
Tanger Media Contact
Kasie Wilson
KWT International
Tanger@kwtglobal.com
Coniq Media Contact
Thomas Hancox
Head of Advertising, Coniq
Tom.hancox@coniq.com