The 10 Best AI Tools for Reaching Your Sales Goals

With tons of of AI gross sales instruments available in the market, selecting the correct ones in your tech stack might be complicated and daunting.

That can assist you out, we’ve handpicked the highest 10 AI instruments for gross sales groups. We’ve additionally listed the highest use circumstances of AI gross sales instruments, together with a number of finest practices that will help you get probably the most out of them.

Desk of Contents

How Gross sales Groups Use AI

As a part of our State of AI Report, we surveyed over 1,350 professionals throughout totally different enterprise departments to know how they’ve included AI into their workflows. Of all of the gross sales professionals surveyed, we came upon that:

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  • 35% use AI for automating guide duties.
  • 34% use AI to supply data-driven insights.
  • 31% use AI for writing gross sales content material or prospect outreach messages.

Of gross sales professionals utilizing generative AI instruments for writing messages to prospects, 86% have reported that it is vitally efficient.

Let’s dive a bit deeper into every of those use circumstances.

1. Automating guide duties.

Of gross sales professionals, 35% reported utilizing AI instruments to automate guide duties, serving to them save about 2 hours and quarter-hour every day on common. A few of these duties embrace knowledge entry, note-taking, and scheduling.

As an illustration, gross sales reps can join ChatSpot with their HubSpot CRM to automate duties like e mail knowledge seize, precisely importing contact and firm data from a spreadsheet to CRM, enriching contact data, and eliminating duplicate or redundant knowledge.

They’ll additionally use ChatSpot or Gong to robotically seize and transcribe gross sales calls. These reps then have the much-needed context to shut offers sooner whereas saving them time they’d have in any other case spent taking notes.

2. Providing data-driven insights.

Of gross sales reps, 34% are utilizing AI to get their arms on data-driven insights like gross sales forecasting, lead scoring, and pipeline evaluation.

Let’s discuss gross sales forecasting first.

Do you know that 57% of gross sales reps forecast their pipeline inaccurately? That’s the place AI gross sales forecasting instruments like HubSpot Forecasting Software program may help. Gross sales groups can use these instruments to precisely forecast future income and monitor their pipeline.

Moreover, gross sales reps can use AI lead scoring instruments like HubSpot’s Predictive Lead Scoring to establish the very best high quality leads of their pipelines. These instruments take hundreds of knowledge factors and customized scoring standards set by gross sales groups as enter.

3. Producing content material.

Utilizing AI instruments to jot down gross sales content material or prospect outreach messages is the third hottest use case. Of gross sales reps, 31% use generative AI instruments like HubSpot’s content material assistant, ChatGPT, Wordtune, and lots of different instruments for this very goal. Of all of the salespeople utilizing these instruments for producing content material, 86% have claimed them to be very efficient.

A few of the hottest use circumstances of generative AI instruments are:

  • Writing messages to prospects.
  • Creating gross sales collateral.
  • Repurposing messages or emails for various audiences.
  • Repurposing content material in order that it may be used throughout totally different platforms.
  • Fixing grammatical errors and fine-tuning messages for optimum influence.

Notice: Though these instruments are very efficient at producing messages or emails based mostly in your prompts, including a human contact is essential.

That stated, let’s undergo our hand-picked checklist of AI gross sales instruments that will help you make the best choose.

10 Finest AI Gross sales Instruments to Assist You Attain Your Objectives

Right here’s an inventory of the highest 10 AI instruments for gross sales groups.

1. HubSpot

Get Began With HubSpot’s AI Instruments

We now have included AI into our platform in quite a lot of methods. First, our Forecasting Software program helps gross sales groups precisely forecast future income and monitor their pipelines. Secondly, our Predictive Lead Scoring function helps gross sales reps establish the very best high quality leads of their pipelines by taking hundreds of knowledge factors and customized scoring standards as enter.

Since we launched our Content material Assistant, our prospects haven’t been in a position to cease speaking about it.

Content material Assistant, powered by OpenAI’s GPT 3.5 mannequin, is a set of free, AI-powered options that assist folks throughout totally different departments ideate, create, and share top-notch content material in a flash. Gross sales groups can use it to create collateral, craft messages, repair grammatical errors, and repurpose content material, amongst different issues.

What’s particular about our AI Content material Assistant is that you may combine it together with your favourite HubSpot options, making content material creation really feel like a breeze. However, different AI-powered instruments like ChatGPT require an ungainly copy/paste course of.

Final however not least, gross sales groups can combine ChatSpot, a conversational AI bot, with their HubSpot CRM to unlock a variety of potentialities. You may robotically add contacts to the CRM, conduct in depth firm analysis, and transcribe calls, amongst different issues.

What we like:

  • Wealthy AI options like lead scoring and gross sales forecasting.
  • ChatSpot’s integration with HubSpot streamlines gross sales processes.
  • Native content material assistant eases content material creation.
  • Capability to automate time-consuming duties like including contacts to CRM, transcribing gross sales calls, and extra.

Pricing: Free with HubSpot’s CRM. Plans begin at $50 month-to-month, relying on the group dimension and subscription tier.

2. Apollo AI

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Apollo is a gross sales intelligence platform with a large database of over 60 million corporations and 260 million contacts. Gross sales groups use this platform to not solely get their arms on details about their potential prospects but additionally join with them.

In easy phrases, Apollo is an end-to-end gross sales platform that helps gross sales reps discover, name, e mail, and shut their superb prospects in a single place.

Lately, they launched their AI assistant known as Apollo AI. It’s powered by OpenAI’s GPT mannequin and constructed on Apollo’s database of 60 million corporations and 260 million contacts.

With Apollo AI, gross sales reps can craft and ship hyper-personalized emails to each prospect of their gross sales pipelines with out having to kind a single phrase. Moreover, Apollo AI presents AI-powered e mail evaluation and follow-up options that assist gross sales reps craft follow-up emails that match the sentiment of every response.

What we like:

  • In depth database of 60 million corporations and 260 million contacts.
  • Finish-to-end gross sales platforms for B2B corporations.
  • Superior search and filtering choices.
  • AI-powered writing assistant that helps craft hyper-personalized emails. Apollo AI additionally helps craft follow-up emails that match the sentiment of previous responses.

Pricing: Free plans can be found. Primary plans value $49 per person month-to-month, billed yearly. Skilled plans value $79 per person month-to-month when billed yearly. Group plans value $99 per person month-to-month, billed yearly.

3. Drift

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Drift is an AI-powered conversational platform that helps advertising, gross sales, and customer support groups ship customized buyer experiences at scale. Drift allows gross sales groups to jumpstart conversations and enhance gross sales effectivity.

The platform permits customers to see real-time website analytics to see which guests to focus on. Drift helps you establish which accounts you need to prioritize by amassing shopping for alerts out of your contacts in your tech stack and utilizing this data to calculate an AI-powered engagement rating. This manner, gross sales reps can acquire insights into which accounts they need to deal with probably the most.

Moreover, Drift helps ship a personalised expertise by giving your group details about what pursuits your potential prospects and what content material they eat. You may as well provoke conversations with prospects through chatbots and extra.

Final however not least, Drift will notify your gross sales reps the second your potential prospects land in your web site, empowering them to provoke real-time conversations with them.

What we like:

  • AI-powered engagement rating, serving to gross sales groups prioritize their efforts and deal with high-potential leads.
  • Actual-time notifications, empowering gross sales reps to provoke well timed and significant conversations.
  • Big selection of integration choices.

Pricing: Plans begin at $2,500 month-to-month when billed yearly.

4. Gong’s Gross sales Enablement Software program

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Gong is a income intelligence platform that turns buyer interactions into strategic insights, serving to buyer groups acquire insights into market developments. You will have complete visibility into offers and gross sales efficiency.

One among its use circumstances is gross sales (gross sales enablement software program), because it helps gross sales groups obtain their income targets extra effectively by offering AI-powered insights.

Gong presents quite a lot of options to assist gross sales groups crush their quotas:

  • Flows. Automate your outreach utilizing a predetermined collection of actions to interact with prospects at scale.
  • Dialer. Auto-dial contacts from Gong and get your arms on AI-generated name highlights and outcomes.
  • Emails. With the assistance of Gong’s AI and context from buyer interactions, gross sales reps can create and ship deal-closing emails.
  • Account view. Gross sales groups can view all account data, like AI-recommended contacts, motion gadgets, and exercise timelines, in a single place.
  • CRM updater. The power to view and edit CRM fields for open offers immediately with out requiring gross sales reps to bounce between instruments.
  • Beneficial actions. Get an inventory of AI-recommended duties for shifting closing offers.
  • Ease of video creation, all because of a variety of pre-built templates, AI-video editor, and different options.

With Gong, gross sales groups can get AI-backed insights and suggestions to shut offers and forecast successfully.

What we like:

  • AI-based insights, serving to gross sales reps shut extra offers.
  • Integration with the complete tech stack, streamlining gross sales workflows and offloading guide duties.

Pricing: Pricing is offered upon request.

5. Hippo Video

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In the previous few years, the usage of movies for gross sales outreach has spiked, with over 60% of gross sales professionals utilizing video messaging of their gross sales course of. Hippo Video, an AI-powered platform, helps gross sales groups create movies at scale with added personalization.

The platform presents a variety of pre-built templates, permitting the customers to sew customized intros with pre-recorded movies, and extra. You may as well construct customized flows based mostly in your particular want. You received’t have to begin from scratch each time you want a video.

You may as well create customizable gross sales pages to make outreach much more participating.

What we like:

Pricing: Free plans can be found. Professional plans value $20 per person month-to-month when billed yearly. Groups pay $60 per person month-to-month. Enterprise plans value $80 per person month-to-month yearly.


Picture Supply’s gross sales assistant helps gross sales reps automate lead engagement, qualification, and assembly scheduling. You may then deal with different vital actions like truly closing offers.’s gross sales assistant helps interact your prospects by robotically interacting with leads. Moreover, it solutions questions, responds to requests, and handles objections robotically.’s gross sales assistant additionally does an important job at nurturing and following up with prospects to information them down the funnel.

What we like:

  • Routinely schedules conferences in gross sales reps’ calendars.
  • Routinely assigns results in salespeople.
  • Integrates easily with an internet site within the type of a chatbot or e mail.

Pricing: Pricing is offered upon request.


Picture Supply might be extraordinarily highly effective in your gross sales group, because it presents a number of key advantages like:

  • Offering AI-driven insights to assist gross sales groups make well-informed selections and qualify/derisk the pipeline.
  • Analyzing knowledge from earlier gross sales interactions to establish patterns and robotically predict what offers have the very best chance of closing.
  • Automating time-consuming duties like guide knowledge entry in CRM, empowering gross sales reps to deal with vital enterprise actions. additionally presents a function known as PeopleGlass, which simplifies CRM administration. This software turns permits gross sales reps to replace pipelines, take subsequent steps, and add notes all from a single view. This implies gross sales groups can spend much less time managing screens and extra time closing offers.

What we like:

  • Full entry to account data, serving to gross sales groups get a greater view of their historical past, touchpoints, and extra.
  • AI-driven CRM knowledge entry.
  • Gross sales forecasting.
  • Helps gross sales reps handle their pipeline.

Pricing: Pricing is offered upon request.

8. Dialpad

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Dialpad is a strong AI-powered, cloud-based communication software. The platform makes use of AI to offer real-time help to gross sales groups by connecting reps with reside suggestions, scripts, and extra. As well as, Dialpad offers superior AI teaching with sentiment evaluation.

Dialpad robotically generates full dialog transcription, tracks motion gadgets, and identifies key phrases. This data is then despatched on to gross sales reps’ inboxes.

The platform is an all-in-one workspace, providing gross sales groups an intuitive atmosphere for transitioning between group calls, prospect conversations, conferences, and messaging.

What we like:

  • Actual-time AI help.
  • Superior AI teaching, which incorporates sentiment evaluation, QA scorecards, and in-call modes like barge-in, listen-in, and takeover.
  • Sturdy analytics to offer deep insights into gross sales efficiency.

Pricing: Commonplace plans value $15 per person month-to-month. Professional plans value $25 per person month-to-month. Enterprise plans can be found upon request.

9. ChatGPT

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OpenAI’s ChatGPT took the web by storm when it rolled out to the lots in November 2022. It’s a synthetic intelligence chatbot that has been educated on a various vary of web textual content to generate human-like responses based mostly on prompts.

Gross sales groups can use ChatGPT to:

  • Draft emails.
  • Create gross sales proposals.
  • Generate gross sales scripts.
  • Create SOPs and gross sales documentation.
  • Repurpose messages or emails for various audiences.

And a lot extra!

Nearly each different AI software at present is powered by OpenAI’s GPT mannequin, which is the brains behind ChatGPT. Nonetheless, the draw back of utilizing ChatGPT is that you simply’ll have to repeat inner data into the chatbot, because it doesn’t have the flexibility to entry it except offered.

HubSpot’s content material assistant addresses this concern. This HubSpot-native software can entry the information inside your HubSpot system with out the necessity for guide copying and pasting.

What we like:

  • Floor-breaking expertise — nothing like we’ve ever seen earlier than.
  • Can be utilized for a variety of duties like creating gross sales proposals, video scripts, and a lot extra.

Pricing: Free.

10. Zoho’s Zia

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Zoho’s Zia is Zoho’s very personal AI assistant inside Zoho CRM. From predicting gross sales outcomes to automating time-consuming duties to taking notes, Zoho’s Zia is a flexible AI assistant that helps gross sales reps handle CRM intelligently.

Zia can predict the end result of gross sales actions, just like the chance of ongoing offers, by analyzing varied knowledge factors. Moreover, it will possibly detect anomalies in gross sales developments and actions in actual time. Zia may also automate repetitive duties and take notes as customers dictate.

Aside from this, Zia can enrich your Zoho CRM knowledge by amassing data on contacts, accounts, and leads. Final however not least, it will possibly analyze knowledge and recommend pre-built workflows based mostly on patterns within the gross sales course of.

What we like:

  • Actual-time detection of anomalies in gross sales developments and actions.
  • Notice-taking functionality.

Pricing: Free plans can be found. Commonplace plans value $14 per 30 days when billed yearly. Skilled plans value $23 per 30 days when billed yearly. Enterprise plans value $40 per 30 days when billed yearly.

Finest Practices for Utilizing AI in Gross sales

Listed below are a number of finest practices for utilizing AI in gross sales:

1. Select a centralized gross sales platform.

The very last thing you need is a disjointed gross sales tech stack. Think about your gross sales group utilizing ChatGPT to create gross sales collateral, Gong for extracting insights from calls, and HubSpot for lead scoring.

Including too many instruments to your workflow isn’t a good suggestion. As a substitute, it’s advisable to make use of a centralized gross sales platform like HubSpot, the place your gross sales group can handle all their actions in a single place. That ought to embrace lead scoring, content material creation, or capturing and transcribing conversations.

2. Add the ingredient of human contact.

There’s little doubt about how efficient AI gross sales instruments like ChatGPT, Gong, and HubSpot’s Content material Assistant are. When supplied with the best inputs, these instruments may help you generate resonating gross sales pitches, proposals, and different content material.

Nonetheless, don’t make the error that so many gross sales reps do. Whether or not you’re utilizing these instruments to draft follow-up emails or create pitches, don’t use the textual content as-is. Including a human contact to each single piece you generate is tremendous vital.

AI instruments lack empathy, understanding of complicated human feelings, and nuances which are inherent in human communication. Your potential prospects are actual folks. They’ll see proper by AI-generated content material.

Double-check and add the ingredient of human contact to your whole work.

3. Develop a people-first tradition.

Based on a report by Goldman Sachs, AI might exchange almost 300 million full-time jobs. Such numbers have gotten folks scared. By introducing AI instruments, chances are you’ll encounter considerations and concern amongst staff relating to their job safety.

It’s vital to develop a people-first tradition on precedence. Executives or gross sales leaders ought to let their staff know that AI instruments are right here to help, slightly than exchange folks.

In any other case, they’ll keep away from these instruments within the first place, leading to missed alternatives for effectivity and progress.

4. Put money into worker coaching.

OpenAI revolutionized the AI business. Since then, tens of millions of individuals worldwide have gotten their arms on this revolutionary expertise.

OpenAI revolutionized the AI business. Since then, tens of millions of individuals worldwide have gotten their arms on this revolutionary expertise.

It’s possible a few of your gross sales reps might already be utilizing AI steadily. It’s additionally possible that a few of your gross sales reps haven’t tried out any AI platform, which implies they received’t know the best way to use these platforms within the first place.

To extend adoption, it’s vital to show your staff the best way to use this expertise. Platforms like Gong and Apollo have streamlined buyer onboarding. Nonetheless, it’s vital to offer complete coaching and assist to make sure adoption.

5. Be selective concerning the AI instruments you employ.

On this publish, we’ve put collectively the ten finest AI gross sales instruments available in the market proper now. Nonetheless, it’s vital to rigorously consider your choices. You’ll desire a choose variety of instruments that match your particular wants and goals.

As an illustration, should you’re solely searching for a generative AI software, then it doesn’t make sense to put money into a software like Apollo or Gong. For those who’re searching for an AI gross sales assistant, ChatSpot or Zoho’s Zia are some nice choices.

It’s additionally vital to contemplate components like integration capabilities together with your current techniques, ease of use, and pricing. Then, rigorously consider the safety measures carried out by the AI software suppliers.

Getting Began

Synthetic intelligence is revolutionizing the way in which we work. By leveraging AI of their workflows, gross sales reps can automate mundane duties, generate high-quality content material, and get their arms on data-driven insights to shut extra offers.

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