The Story of Blind Loyalty

An interview with Amanda Cromhout

Amanda Cromhout is a tenured loyalty skilled based mostly in Cape City, South Africa. She is an completed entrepreneur, having based and operated her advisory company Reality Loyalty for a few years, and arranged and hosted the South African Loyalty Awards, a fixture on the advertising and marketing calendar in South Africa. The 2023 version of the awards occasion was the fifth in its historical past.

Earlier this yr, Amanda printed her first guide, Blind Loyalty. The guide was impressed by a private journey for Amanda, a really troublesome and testing time in 2022 when she was by fusarium keratitis.  The situation persevered over three months, throughout which Amanda endured intense ache and was left briefly blind in her proper eye.  To deal with the situation, she obtained two emergency corneal transplants whereas below the therapy and care of Dr Michael Attenborough.

Throughout this intense and painful expertise, she realized this was one thing she would by no means need others who can not afford healthcare to should endure, particularly with out monetary help. She wrote the guide Blind Loyalty as a service to the loyalty advertising and marketing trade and created the Blind Loyalty Belief, whose sole function is to supply hope and readability by way of important ophthalmology procedures to under-privileged sufferers requiring corneal transplant surgical procedure.

There was numerous buzz on LinkedIn about Amanda’s journey, her guide, and the contributions she is making to assist others with ophthalmologic points who don’t have the assets to acquire obligatory therapies. The Blind Loyalty Problem has been circulating as properly and I used to be in a position to chat rapidly with Amanda to listen to her story and get the small print concerning the “problem”.

Once you take heed to this interview, you’ll possible be surprised, as I used to be, to listen to the story of somebody who turned super bodily hardship – and potential life altering circumstances – right into a supply of excellent for underserved folks in her native nation. Amanda’s story is unimaginable, and I’ve the best respect for what she has completed.

Pay attention in, purchase the guide, and be part of me in celebrating Amanda Cromhout.

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