The Top 4 Email Marketing Platforms for Small Business Success

As a small enterprise, you want your instruments to be environment friendly and fairly priced. In case you’re working with a small group (or a mighty group of 1), you don’t have the time to navigate clunky, advanced instruments. You want one thing easy and simple to make use of.

Electronic mail advertising and marketing is a brilliant transfer for any small enterprise proprietor. The return on funding is many occasions higher than expenditure throughout industries.

However how do you select what electronic mail platform to make use of among the many plethora of instruments obtainable?

Right here, we’ve rounded up the highest 4 electronic mail advertising and marketing service suppliers on your small enterprise. No matter your wants are, one among these instruments would be the excellent match for you.

Benchmark Electronic mail

Benchmark Electronic mail makes use of a drag-and-drop intuitive electronic mail builder to make creating attractive emails seamless. 

The built-in photograph editor helps less-experienced customers design visually beautiful electronic mail designs with out the necessity for extra superior photograph modifying software program like Photoshop.

In addition they supply web-integrated sign-up varieties, automated electronic mail campaigns, A/B testing, and detailed reporting that assist develop, retain, and convert loyal clients.

In brief, Benchmark Electronic mail is an all-in-one answer so as to add to your tech stack for companies massive and small.

Pricing Plan

Benchmark has three pricing tiers, starting from free to customizable (for enterprise clients).

Their free plan presents the e-mail builder, sign-up varieties, studies, 500 contacts, and three,500 emails per 30 days.


Benchmark is a good electronic mail advertising and marketing service supplier possibility for any small enterprise, eCommerce, or hospitality enterprise. Its reserve of visually-focused electronic mail templates makes it particularly good for visually-focused companies or retailers, equivalent to wedding ceremony photographers, panorama designers, bakers, and many others.


MailChimp is beginning the checklist as a result of it has the perfect model recognition as a well-liked electronic mail advertising and marketing service. You’ve probably heard essentially the most about it and puzzled if it’s definitely worth the hype.

MailChimp is nice for unbiased customers. It’s easy and simple to be taught. A flexible drag-and-drop electronic mail builder and built-in knowledge analytics instruments make it straightforward to trace and modify your electronic mail advertising and marketing technique.

It’s accessible sufficient for novices and strong sufficient for superior electronic mail entrepreneurs. Over 300 integrations with third-party instruments make it straightforward to create a advertising and marketing hub.

MailChimp additionally presents multi-factor authentication (MFA) as an added safety measure. With out stable safety, hackers can rapidly achieve unauthorized entry to your electronic mail accounts. Because of this, they will compromise delicate knowledge and even ship fraudulent emails on behalf of your model.

In brief, MailChimp is a central platform for all-in-one advertising and marketing, straightforward for novices, and superior sufficient to help your enterprise because it grows. 

Pricing Plan

MailChimp has 4 fee plans. You should utilize MailChimp free of charge as much as 1,000 electronic mail sends and 500 subscribers, however the worth begins to climb after that.

As has turn into normal within the electronic mail advertising and marketing business, the extra your electronic mail checklist grows, the extra pricey your month-to-month plan turns into. Rightfully so, as you must pay for superior options like limitless contacts. 


In case you’re new to electronic mail advertising and marketing software program and are simply starting to develop your contact checklist, MailChimp is a stable option to get some expertise underneath your belt.

Nevertheless, as you develop, the worth tag gained’t be definitely worth the performance until you’re a luxurious model or promote high-ticket items and providers.

MailChimp isn’t essentially the most cost-effective possibility for those who solely want a month-to-month publication

Fixed Contact

Fixed Contact was created particularly for small companies. Its highly effective options lean in the direction of small enterprise wants greater than electronic mail advertising and marketing options of higher complexity.

Fixed Contact presents 100+ pre-built electronic mail templates that make aesthetically interesting emails easy to create.

Moreover, they provide a whopping 3,000 software program integrations to third-party instruments. This makes Fixed Contact essentially the most versatile electronic mail advertising and marketing supplier on the checklist.

They primarily excel at electronic mail drips, which might be essential for small companies who wish to: 

  • Merely ship out Blissful Birthday emails to their buyer base
  • Run a limited-time supply
  • Market an occasion

Pricing Plan

Fixed Contact is likely one of the extra inexpensive electronic mail advertising and marketing service suppliers on the market. Their easiest plan begins at solely $12 a month. They’ve additionally adopted the mannequin of charging per subscriber, however their highest-paid plan continues to be a lot decrease than many options.


Fixed Contact is an effective alternative for small enterprise house owners who need easy, clear effectivity and a stable platform to develop their electronic mail advertising and marketing efforts.


Klaviyo is constructed for eCommerce companies but additionally markets itself to the wellness and eating industries.

It presents seamless integration with the most well-liked eCommerce platforms like Shopify, Sq., Wix, and Adobe.

Klaviyo additionally presents viewers segmentation and checklist administration to make widespread electronic mail advertising and marketing duties easy.

You possibly can effortlessly create welcome electronic mail sequences for brand new shoppers, automate reminders about bookings and appointments, run particular and seasonal promotion offers, create members-only checklist segmentation, and extra.

In addition they supply strong SMS advertising and marketing capabilities, together with 20+ pre-built automations, mobile-optimized kind builders, QR codes, and a complete analytics dashboard.

Pricing Plan

Klaviyo has a three-tiered pricing plan. The free plan will get you 250 contacts, 500 month-to-month electronic mail sends, 150 SMS messages, and free electronic mail help for 60 days. 

The tiers improve from there from $45 a month to $60 a month. Like the opposite electronic mail advertising and marketing platforms, these month-to-month charges improve as your checklist grows. 


In case you run an eCommerce enterprise, that is the e-mail instrument for you. Klaviyo makes it easy to combine along with your on-line store. You too can increase into SMS advertising and marketing at inexpensive charges. 

This platform can also be possibility for those who deal with lots of bookings, reservations, or memberships.

Develop Your Small Enterprise With An Electronic mail Advertising and marketing Service

No matter your wants are on your small enterprise, there’s a instrument that’ll make it easier to arrange, consolidate, and develop your consumer base with out making an enormous funding upfront.

To be taught extra about selecting an electronic mail advertising and marketing service supplier, organising your first electronic mail advertising and marketing marketing campaign, and rising your mailing checklist, learn our electronic mail advertising and marketing information.

Which electronic mail advertising and marketing instrument will you add to your tech stack?

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