The Top Benefits of AI for Marketers [State of AI Data]

The way forward for advertising is undoubtedly intertwined with AI. The query now turns into: how will you fold it into your work?

The HubSpot Weblog surveyed 1,300+ professionals to see how they use AI of their day-to-day work and the place they see the most important advantages of this expertise.

We hope these insights will aid you discover the very best areas to supercharge your advertising with AI. Let’s dive in.

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The High Advantages of AI for Entrepreneurs [New Data]

1. 67% of entrepreneurs say the most important advantage of AI is the power to create content material sooner.

Should you’re in advertising, your job possible requires some extent of creativity. But, the standard of your creativity is usually impacted by tight deadlines, restricted time, and competing obligations.

So, what’s a marketer to do? Enter AI.

A staggering 67% of entrepreneurs who use AI say it hastens the content material creation course of, enabling them to jot down sooner, analysis faster, and hit “Publish” in a fraction of the time.

Even in case you’re not prepared at hand over your complete creation course of to the robots — which we do not advocate anyway — you’ll be able to nonetheless use it for smaller duties throughout the course of.

This is a snapshot of how entrepreneurs are leveraging AI for content material creation:

  • 25% use AI to summarize content material into key factors
  • 18% use AI to create outlines 
  • 20% use AI to jot down advertising copy
  • 36% use AI to create photos

AI can be a robust instrument for repurposing content material. 13% of entrepreneurs use AI for this actual objective, enabling them to get extra traction content-wise.

Take Vidyo AI, for instance. This instrument allows you to convert YouTube movies into brief, bite-sized movies for TikTok and Instagram. That is certainly one of many instruments that may convert content material for various codecs, platforms, and audiences.

Benefits of AI: 13% of marketers repurpose content with AI, from HubSpot's State of AI Report

2. 49% of entrepreneurs say the most important advantage of AI is the power to create extra personalised content material.

Odds are, the final advertising e-mail you obtained addressed you by identify. This is only one instance of how integral personalization has turn out to be in advertising.

Lately, customers anticipate manufacturers to push past generic messaging and converse to their pursuits, demographics, and site. However providing such an expertise to every buyer turns into difficult at scale.

With the assistance of AI, entrepreneurs can transfer past easy demographic focusing on and create dynamic buyer segments. It does this by “crunching the numbers” to foretell shopper conduct based mostly on previous interactions.

Platforms like Netflix, for instance, leverage AI to investigate viewers’ preferences and viewing historical past. The platform then supplies tailor-made suggestions that align with every buyer’s distinctive style.

Benefits of AI: 85% of marketers who use AI say it boosts content personalization, from HubSpot's State of AI Report

Finally, smarter knowledge results in extra personalised buyer experiences. By understanding your buyer — and segmenting them appropriately — you’ll be able to craft focused campaigns and messages that resonate on a deeper stage.

3. 48% of entrepreneurs say the most important advantage of AI is the power to generate new concepts.

With AI, you are one well-written immediate away out of your subsequent massive thought.

Whether or not brainstorming a brand new advertising marketing campaign, writing a product description, or exploring weblog subjects, AI-powered chatbots – like ChatGPT, Jasper AI, and HubSpot’s Content material Assistant — can complement your creativity by providing new concepts and increasing the scope of potentialities.

benefits of AI: HubSpot's content assistant, from HubSpot's State of AI

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As an example, think about a marketer utilizing a chatbot to generate taglines for an upcoming advertising marketing campaign. She consists of details about her model, target market, and marketing campaign goals. It rapidly generates a listing of catchy concepts from which she picks her favourite. Then, she edits it together with her model’s distinctive type and tone.

AI may refine your concepts with market knowledge, shopper suggestions, and historic efficiency. For instance, you may paste a whole lot of buyer critiques right into a chatbot and ask it to establish developments from the optimistic suggestions.

From right here, you’ll be able to emphasize these strengths in your advertising campaigns and product descriptions. Or, you may use the evaluation to uncover frequent ache factors or desired options.

Again to You

We hope this text supplies a stable overview of the important thing advantages of AI, particularly within the advertising realm. It is necessary to notice that there is no “proper” method to implement AI into your workflow. Finally, it is as much as you to discover the place this expertise can finest supercharge your work.

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