The Wise Marketer announces new Pay with Points research study jointly created with Engage People

DEERFIELD BEACH, FL, UNITED STATES, December 14, 2023 / — Clever Marketer Group™ (WMG) has issued a brand new analysis research masking client views about utilizing loyalty foreign money for redemption on-line and in bodily shops to understand speedy worth.

Titled “Paying with Factors – “Tomorrow” Is Too Late,” the sturdy quantitative survey canvassed the insights of 1,000 U.S. shoppers — every an energetic person of a rewards credit score or debit card inside the final yr. Fielded from October 17-20, 2023, the analysis captures a snapshot of present perceptions of Pay with Factors (PwP), meticulously balanced throughout geographic, demographic, and socio-economic traces.

Len Covello, CTO, Interact Folks Inc. commented “This Clever Marketer research created together with Interact Folks stands as a testomony to the evolving panorama of cost choices, offering a essential lens into the burgeoning affect of Pay with Factors techniques on this panorama.”

The analysis discovered that customers are drawn to PwP primarily for value saving and adaptability, an essential perception given the present inflationary circumstances. Comfort was cited by each customers AND non-users as a cause for his or her curiosity in Pay with Factors. Among the many key highlights from the analysis:

  • 84% of respondents point out they’re extremely or considerably probably to make use of PwP sooner or later.
  • The highest three classes the place PwP is used embrace grocery shops, on-line shops, fuel/comfort shops.
  • 37% of individuals surveyed have used PwP at the very least as soon as, with males below 35 almost definitely to have achieved so.
  • Youthful demographics, together with Gen Z, cites availability of PwP as a cause to change cost playing cards.

Jonathan Silver, CEO Interact Folks, added that retailers are benefiting from PwP adoption by means of incremental buyer spending, citing “Interact knowledge exhibits a 15% common elevate in transaction dimension when factors are redeemed by way of PwP. The typical worth of redeemed factors varies by vertical market, with comfort and gas retail and on-line retail exhibiting the best elevate.”

The analysis was led by Mike Capizzi, Dean of The Loyalty Academy™, a Clever Marketer Group enterprise unit. Mike described the significance of the research findings for all practitioners within the buyer loyalty enterprise, saying “Pay with Factors (PwP) is a format that over the previous few years has marked a big shift in the best way prospects work together with loyalty packages and cost choices. PwP represents a convergence of reward techniques and transactional processes of most profit to retailers whereas providing prospects a novel and doubtlessly interesting strategy to make the most of their gathered loyalty factors straight on the level of sale, particularly throughout difficult financial instances.”

The total research is offered for obtain at

Concerning the Clever Marketer Group

The Clever Marketer Group (WMG) is a buyer loyalty advertising and marketing media, schooling, and advisory providers firm. WMG publishes (TWM) as the worldwide supply for unbiased buyer loyalty information, analysis, and insights and is called the World Voice of Buyer Loyalty having served this trade over 15+ years. Loyalty Academy™ is owned and operated by WMG, offering a proprietary, practitioner-based curriculum for international loyalty schooling by means of digital and in-person studying codecs. The Loyalty Academy™ is the one supply for incomes the Licensed Loyalty Advertising Skilled™ (CLMP™) designation.

About Interact Folks

Interact Folks is the one loyalty community that permits program members to pay with factors straight at checkout. The worldwide expertise supplier connects loyalty packages with international cost techniques and on-line retailers and covers 100% of the highest buy classes in North America. Main banks and retailers around the globe depend on Interact Folks for its first-of-its-kind loyalty community and pay-with-points capabilities, which has enabled the redemption of greater than 43 billion factors and rising. The Firm is headquartered in Toronto, Ontario, Canada, and has places of work within the U.S., Canada, and Italy. For extra info go to:

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