Video entrepreneurs report that it affords the best ROI of any media format, however those that use it nonetheless face challenges with the technique.

The HubSpot Weblog Video Advertising and marketing Report surveyed 500+ video entrepreneurs and requested them about their prime challenges, and we’ve compiled them on this submit. Learn on to study what entrepreneurs are coping with and tips on how to overcome them in your technique.

Prime Video Advertising and marketing Challenges in 2022

The highest 5 video advertising and marketing challenges are:

1. Lack of time to create video content material.
2. Problem creating an efficient video technique.
3. Insufficient finances to create video content material.
4. Problem with the video creation course of (producing, filming, modifying movies).
5. Lack of content material concepts.

Let’s go extra in-depth into every of those challenges and how one can handle them should you additionally wrestle with them.

1. Lack of time to create video content material.

Entrepreneurs put on many hats and create a number of several types of content material on a number of channels, so it is sensible that discovering the time to stability the whole lot is usually a problem.

Consequently, it’s no shock that missing time to create video content material is the highest reported problem for video entrepreneurs. With regards to an absence of time, in addition they observe that probably the most consuming half is pre-production, which entails arising with concepts, writing a transcript, casting, and so forth.

The most effective methods to treatment an absence of time to create video content material is to have an efficient video technique.

2. Problem creating an efficient video technique.

A video technique could be essential to success for video entrepreneurs. Nonetheless, those that already leverage the format say that it’s the second most difficult a part of video advertising and marketing.

In the event you’re hoping to beat this problem, the method for making a video advertising and marketing technique is just like all others: establish your audience, align with related stakeholders, create timelines and budgets, select distribution channels, develop messaging, and resolve on the way you’ll monitor success.

Entrepreneurs say that some extra elements to contemplate when creating your technique are:

• The way you’ll successfully promote your video content material.
• The way you’ll seize consideration within the first few seconds.
• The way you’ll maintain your movies brief and concise.

3. Insufficient finances to create video content material.

A video advertising and marketing finances accounts for the whole lot that goes into the video creation course of, from storyboarding to selling your movies to get a excessive ROI.

In the event you’re having hassle arising with a finances, right here is how entrepreneurs typically break down theirs:

• 24% is devoted to manufacturing,
• 20% is devoted to pre-production,
• 20% is devoted to post-production.

4. Problem with the video creation course of (producing, filming, modifying movies).

Our survey discovered the next suggestions from entrepreneurs in terms of the video creation course of:

• Investing in your personal video gear is worth it in the long term, as 62% of entrepreneurs who personal gear describe the creation course of as “simple.”
• The preferred video modifying software program is Adobe Premiere Professional.
• 44% of entrepreneurs use an iPhone as their major digicam for video content material.

Another methods to make the video creation course of run extra easily are to create a script and put together your shot record, manage your studio forward of time to make sure you have the whole lot you want, and prep expertise by giving them the script forward of time.

5. Lack of content material concepts.

29% of entrepreneurs say {that a} lack of content material concepts is a major advertising and marketing problem. Listed below are some high-quality and efficient content material concepts should you’re fighting the identical difficulty:

• Content material showcasing services or products has the best ROI, in accordance with entrepreneurs who use it.
• Content material showcasing your model’s values is the second most leveraged kind of content material and the second simplest at producing leads and engagement.
• Fashionable content material associated to cultural moments and information tales will get important engagement.
• Relatable content material is on the rise for the most recent investments in 2022.

Customers like watching movies, so meet them the place they already are.

Customers’ habits clearly present that video is a top-consumed and loved media format. Consequently, overcoming the widespread video advertising and marketing challenges will make it easier to meet viewers demand, generate engagement, and go away a long-lasting impression.