iSeatz Releases Vital Journey Loyalty Market Research
iSeatz launched its report, Journey Developments 2024: Nonetheless Planning for Strong Demand, which highlights shoppers’ journey intentions for 2024, shifts of their planning and reserving habits, and the way completely different generations are approaching journey wants for the approaching yr. It additionally covers the approaches companies are taking to fulfill the various calls for and preferences of shoppers coated within the report.
Journey Developments 2024 is the second in a three-part research. iSeatz has instructed us that Half Three can be launched in January 2024.
The report relies on two on-line surveys, each performed by iSeatz in August and September 2023. The primary survey polled 2,116 US shoppers who belong to a loyalty program that comes with travel-related rewards about their views on loyalty packages and their journey preferences. Outcomes have been weighted to precisely characterize inhabitants demographics. The second survey requested 151 loyalty program managers throughout industries about challenges, objectives, and expectations regarding their loyalty packages; the responses weren’t weighted.
You may learn the press launch right here. Some key findings from the report that can whet your urge for food to be taught extra embrace:
- Extra journeys, extra leisure: 22% of U.S. adults plan to journey as a lot in 2024 as in 2023, with 63% anticipating to take one to 4 extra journeys, predominantly for leisure (80%).
- Superior planning on the rise: 81% of shoppers now plan journeys over a month prematurely, with 56% organizing journey 2-6 months forward.
- Generational journey shifts: 38% of Millennials and 37% of Gen Z plan extra journeys in 2024 than in 2023, with a notable pattern in combining enterprise and leisure journey, particularly amongst Millennials.
iSeatz is an organization that connects folks to manufacturers with customized and various journey and life-style experiences. Their purchasers are a few of the most notable manufacturers in journey, hospitality, and monetary companies together with American Specific, IG Lodges & Resorts, and Wyndham Lodges & Resorts.
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