Put your self within the footwear of your CTO. Or possibly you might be that individual. Think about that you just’ve been invited to affix a newly shaped Loyalty Steering Committee being shaped to advertise a cross-functional strategy to managing your organization’s loyalty program.
Strolling into the primary assembly, you take heed to advertising and marketing individuals making the case that you need to rapidly add capabilities to satisfy buyer calls for. Making an attempt to reign in expectations, you collect everybody’s consideration and say, “look of us, we want a actuality examine.” “These could also be good concepts, however we now have a backlog of IT initiatives a mile lengthy that can preserve our group totally tasked for a minimum of 18 months. The tech debt we’re coping with is big.”
Wouldn’t it’s nice in case your group had an answer to suggest that embodied flexibility, brief lead time, and minimal impression to your group? This webinar, created at the side of Change Options outlines the way forward for loyalty expertise structure and is titled Utilizing Modular Loyalty as a Plug & Play, Low-Danger Enhancement to Your Program.
The dialog dispels one city fable of buyer loyalty, that retailers shouldn’t should depend on a large, costly undertaking each few years simply to maintain up with altering buyer buy patterns.
We hope you get pleasure from this energetic dialog, led by two shiny executives from Change Options, Scott MacDonald, VP Product and Advertising, and Jen Hickling is VP Loyalty Options Engineering.
- Scott MacDonald is a seasoned chief with over 20 years of expertise delivering SaaS & Managed Service options within the MarTech area and is chargeable for the management and administration of all elements of product technique, supply, and efficiency.
- Jen Hickling has over 20 years’ expertise designing, implementing, and working loyalty options, and has labored with main retailers resembling Sobeys, Rexall, Lowe’s, Esso, Petro Canada and lots of extra.
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