Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

As a advertising copywriter, I can inform you writing is vital to any profitable advertising marketing campaign, from emails to social media posts to blogs.

Even probably the most seasoned author can battle to maintain up with demand, so benefiting from the AI instruments accessible to streamline your course of and increase your productiveness is essential.

However what device is greatest for you and the content material that you must create?

I examined a number of AI copywriting platforms to seek out which instruments write the perfect advertising copy. By the top of this weblog publish, you may have a greater thought of what instruments it’s best to strive that will help you produce high quality content material sooner.

What’s AI Copywriting?

Weblog Introductions

HubSpot’s AI Content material Author



Social Media Copy



E-mail Copy



Selecting the AI Software for You

Free Report: The State of Artificial Intelligence in 2023

What’s AI copywriting?

AI copywriting combines pure language processing with machine studying to generate copy for social media, blogs, web sites, touchdown pages, scripts, and extra.

Although AI generates the copy, the intention is for it to sound like a human wrote it. Moreover, AI-generated copy is crafted rapidly, serving to entrepreneurs meet deadlines and allot extra time towards different obligations.

Weblog Introductions

My three contenders for the perfect AI device for weblog writing are HubSpot’s AI content material author, ChatGPT, and Scalenut. To match every system, I typed the next immediate into every system and evaluated the introductions within the outcomes:

“Generate a weblog publish itemizing 10 methods for influencer advertising.”

1. HubSpot’s AI content material author

Our free AI content material author can generate copy for blogs, web sites, social media posts, and extra. All customers have to do is kind in a subject or immediate and let the AI content material author do the remainder.

Utilizing the device is straightforward. Simply log into the HubSpot CRM and click on the “Generate weblog publish” button close to the highest proper nook.

HubSpot's AI Content Writer; AI copywriting tools

Subsequent, kind within the immediate, select the proper nation, and choose the weblog to host your publish. Then click on “Subsequent.”

HubSpot's AI Content Writer; AI copywriting tools

From there, the AI generates a number of headlines to select from. Even higher, it exhibits how troublesome it to to rank for the headline and key phrase.

HubSpot's AI Content Writer; AI copywriting tools

Under is an excerpt of what the device generated after I chosen the headline I wished.

HubSpot's AI Content Writer; AI copywriting tools

Get began with HubSpot’s AI Content material Assistant

What We Like: General, the device is user-friendly, fast, and useful. My solely critique is that I would extra seemingly use the opening sentences as metadata and rework the primary three paragraphs after the subheading to craft an introduction.

2. ChatGPT

This is not my first time utilizing ChatGPT to put in writing weblog content material. Whereas it isn’t my go-to selection, it’s a wonderful device for outlining a weblog publish or beginning a draft.

After I submitted the immediate, ChatGPT generated a headline much like the one I selected within the HubSpot instance, and it developed an intro paragraph nearer to how I would write it myself.

ChatGPTs draft reads "Title: 10 Effective Strategies for Influencer Marketing Success  In today's digital age, influencer marketing has emerged as a powerful tool for businesses to connect with their target audience and boost brand visibility. By partnering with influencers who have a dedicated following, brands can tap into an engaged and receptive audience. To make the most of influencer marketing, here are ten strategies to consider:"; AI copywriting tools

I’d have favored ChatGPT to generate a number of headline recommendations, however I would want to enter a unique immediate for that to occur.

Moreover, whereas the opening paragraph was easy and to the purpose, it lacked element or an thrilling hook.

Professional-Tip: When utilizing ChatGPT, be as particular as you possibly can in your immediate or be able to submit a number of prompts till you get the form of content material you are in search of. 

3. Scalenut

Scalenut helps customers brainstorm, write, edit, and publish Website positioning-optimized content material. In contrast to different mills, I need to submit the key phrases for the AI’s Article Author earlier than getting into the immediate. 

Scalenut; AI Copywriting tools

As soon as the key phrases, immediate, and tone are specified, Scalenut generates a number of headlines to select from. I made a decision on the primary headline, “Ten Successful Methods for Influencer Advertising and marketing.”

Scalenut generated the next define with optimized subheadings.

Scalenut; AI Copywriting tools

From there, I clicked “Generate Writing Factors” and was proven the factors Scalenut deliberate to incorporate in its draft. I might delete the factors I wished to exclude and write in new matters.

Lastly, I clicked “Generate Content material,” Scalenut responded with the next weblog draft, which included a meta title, description, and permalink.

Scalenut's draft reads "10 Winning Strategies for Influencer Marketing: Are you looking for ways to take your brand's marketing game to the next level? Look no further than Influencer Marketing! In recent years, it has emerged as one of the most effective methods of online marketing. But what exactly is Influencer Marketing and why is it so effective? We'll explore all of this and more in this blog post. From identifying your target audience to choosing the right type of influencer, we'll cover every aspect of creating a successful influencer marketing strategy. Additionally, we'll share some tips on how to track success and build long-term relationships with influencers. So, whether you're just starting or already an expert in the field, read on to discover 10 winning strategies for Influencer Marketing that will help you increase your brand's visibility and drive sales!"; AI Copywriting tools

Scalenut’s strategy to AI copywriting is a really collaborative course of, which is great for a author like myself. I see AI as an assistive device relatively than one thing that may fully take over the duty of writing.

There are some tweaks I’d make to the ultimate draft. For instance, “influencer advertising” must be lowercase since it isn’t a correct noun. Nonetheless, Scalenut offered a powerful basis for AI copy, and I see a device like this saving time for writers.

So, which of the above instruments writes the perfect advertising copy for weblog posts? It‘s a tie between HubSpot’s AI Content material Author and Scalenut. Each instruments embrace options that optimize your content material Website positioning, which is vital to crafting weblog posts to rank in SERPs and generate leads.

Social Media Copy

Let’s examine AI instruments from SocialBee and Anyword to see which is greatest for growing social media copy.

1. SocialBee

SocialBee is each a social media scheduling device and an AI publish generator, so when you create your social media content material, you possibly can simply schedule your creation to your platform.

On this case, SocialBee is related to considered one of my Instagram accounts.

SocialBee; AI copywriting tools

After selecting to make use of SocialBee’s social media copilot, I answered just a few questions relating to the identify of my enterprise, who I used to be producing content material for, my function, audience, branding, and extra.

On this instance, I’m a social media supervisor for a bakery in Philadelphia that serves freshly baked items to locals wanting a comfortable, family-friendly ambiance.

From there, SocialBee suggests the platforms I ought to use in my marketing campaign, the form of content material I ought to publish, and when.

SocialBee; AI Copywriting tools

Lastly, I click on “Generate Publish,” SocialBee offers a number of social media copy drafts and the choice to publish them based on its prompt plan.

One publish reads:

“Keep in mind once we used to make these scrumptious apple turnovers? They had been all the time a crowd favourite! #ThrowbackThursday #PhillyBakeryHistory.”

Within the notes tab, SocialBee factors out the varieties of photos I ought to use to enhance the copy.

SocialBee; AI Copywriting tools

What We Like: Planning, drafting, and scheduling a social media marketing campaign can take hours, typically days, however with SocialBee, I obtained every little thing completed in simply 10 minutes. I additionally love that it offers quite a lot of copy for various social posts.

2. Anyword

Anyword is a free AI copy generator that’s fairly easy. All I wanted to do was choose the social media platform I wished to publish to after which clarify the publish in just some phrases.

For this take a look at, I‘m sticking to the Philly Bakery instance and asking Anyword to generate copy for an Instagram publish engaging clients to go to my fictitious Philadelphia-based bakery. Right here’s the outcome.

Copy reads "Indulge in the sweetest treats in town at Philly Bakery! Come and get 'em while they're hot"; AI Copywriting tools

As you possibly can see, Anyword is so much much less complete than SocialBee and would not present as many recommendations.

Nonetheless, it offers engagement predictions, a scale for tone of voice, and a graph predicting the demographic the caption would attraction to probably the most.

Greatest For: I can see myself utilizing a device like Anyword once I’m at a loss for what to publish, and I want a fast copy as quickly as attainable.

With that in thoughts, I’ll crown SocialBee as the perfect AI device for producing advertising copy for social media. SocialBee streamlines the complete marketing campaign ideation course of, from planning to drafting to scheduling, in simply minutes.

E-mail Copy

We‘re evaluating Copy.AI and Hypotenuse.AI to see which generates the perfect e-mail advertising copy. My immediate is: “Generate a advertising e-mail to clients enthusiastic about my enterprise’ Fall clothes sale.”

1. Copy.AI

Copy.AI works equally to ChatGPT, which is sensible, contemplating it‘s constructed on high of OpenAI’s GPT-3’s giant language mannequin. Whereas ChatGPT is a common service that solutions varied queries, Copy.AI is designed to streamline the copywriting course of.

So, how does it fare with emails? Let‘s have a look at an excerpt of Copy.AI’s response to my immediate.

Copy.AI's draft reads, "Dear [Customer's Name],  As the crisp autumn air descends upon us, it's time to bid farewell to the lightweight apparel of summer and embrace the cozy and stylish outfits that Fall has to offer. And we have exciting news for you – our Fall clothing sale is here, promising unbeatable savings on the latest trends!  At [Your Business Name], we understand that fashion is not just about what you wear, but also how it makes you feel. That's why we have curated a collection that combines comfort, sophistication, and affordability – ensuring that you look and feel your best while staying on budget.  Here are just a few reasons why you simply cannot miss this Fall clothing sale:" AI Copywriting tools

What We Like: The e-mail topic is catchy and intelligent whereas creating a way of urgency. The opening sentence captures the essence of Fall apparel with phrases like “crisp autumn air” and “cozy.”

Nonetheless, the complete e-mail is about 430 phrases; it is best observe for advertising emails to be between 50 and 125.

2. Hypotenuse AI

Hypotenuse.AI offers varied templates for several types of content material, together with emails. The copywriting device additionally permits customers to explain the aim of the e-mail, key phrases to optimize for, tone, and extra.

That is what Hypotenuse.AI got here up with.

Draft reads "Subject: Get ready for autumn in style Fall is here and the weather is starting to cool off. What better way to prepare for the season than to take advantage of our Fall clothing sale? Now is the time to grab those sweaters, jackets and other stylish pieces you've been coveting.   At our company, we strive to bring you the latest looks to keep you looking your best all year round. And we've made sure that our Fall sale offers deals you won't be able to pass up.   If you're ready to make the most out of the season, browse our selection of autumn-inspired clothes. Shop now before this sale ends and you miss out on these amazing deals!" ; AI Copywriting tools

What We Like: I am a lot happier with the size of the e-mail, which is lower than 120 phrases. I additionally love the call-to-action on the finish for being quick and to the purpose and inspiring readers to behave now.

In spite of everything, slightly FOMO by no means damage anybody.

The e-mail would not have as many fluff phrases because the draft from Copy.AI, however general the draft offers an important base to construct upon and tweak to my liking.

Between Copy.AI and Hypotenuse.AI, I’d select the latter to craft my advertising emails. Hypotenuse.AI offers extra e-mail customization choices and alternatives to optimize for Website positioning and goal audiences.

Selecting the AI Software for You

Many AI instruments can be found to assist entrepreneurs craft compelling, attention-grabbing content material rapidly and effectively, you simply have to know the form of help you want and be keen to check completely different instruments.

What different AI instruments do you suppose entrepreneurs ought to check out? Which of the instruments above are you most considering utilizing?

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