We lately mentioned whether or not or not customers need manufacturers to make social statements with our sister publication, The Hustle. The principle consensus is as an alternative of constructing broad social media statements, customers need manufacturers to make tangible modifications to enhance broader communities.
Nike and Dove are doing simply that with their latest partnership which is extremely on-brand and has the potential to make a constructive affect.
Final month, Nike and Dove introduced a brand new initiative referred to as Physique Assured Sport — a bundle of teaching instruments and assets to construct physique confidence amongst 11 to 17-year-old women by participation in sports activities.
The 2 manufacturers performed a world survey of two,000 contributors to raised perceive developments associated to women’ participation in sports activities worldwide. The survey discovered:
- 45% of women drop out of sports activities throughout their teenage years as a result of impacts on physique picture and vanity related to puberty
- 74% of the women surveyed stated their coaches positively impacted their confidence
Physique Assured Sport equips coaches with the instruments and assets they should instill confidence of their feminine athletes, making them extra prone to proceed taking part in sports activities.
Collaborating in sports activities has numerous advantages for ladies and women together with:
- Elevated confidence and vanity
- Decreased threat of well being points like breast most cancers and osteoporosis
- Higher educational efficiency
- Elevated management, teamwork, and goal-setting abilities
Why this partnership is smart for Dove and Nike
Dove has been a champion for constructive physique picture for years. By way of the Dove Self-Esteem Venture, the model has developed numerous campaigns and assets to assist physique literacy and confidence in younger women worldwide.
As a number one health attire model, Nike has a vested curiosity on this planet of athletics and is targeted on growing women’ participation in sports activities.
Earlier this yr the model premiered “You Received This” — a YouTube collection highlighting the affect of athletic participation for younger women. Nike additionally partnered with Spotify to develop the Make Strikes Fund, which awarded grants to UK-based organizations that assist bodily and artistic actions for women.
The Physique Assured Sport initiative is an instance of firms placing assets behind a social trigger that aligns with every model’s values and buyer base.