The Sensible Marketer continues its Girls in Loyalty collection in 2024, with a fast-moving interview of Laura Miller, SVP Strategic Providers, Kobie Advertising and marketing. Laura has labored throughout a number of business classes and is the writer of at the least certainly one of our favourite loyalty applications – you’ll have to pay attention in to study which one that’s. She brings her accrued expertise to Kobie Advertising and marketing as she leads Kobie’s human-centric enterprise initiatives and spearheads the enlargement of its strategic options in her present position.
Our host in the present day is Rachel Bicking, EVP Innovation with Kobie Advertising and marketing. Rachel is a powerhouse and has labored with Laura at earlier factors in her profession, so she leads this interview with distinctive perception into what Laura brings to the desk. The result’s a riveting dialog with Laura that you can be certain to get pleasure from.
Girls in Loyalty was created to have a good time feminine executives within the Buyer Loyalty business. Every of those conversations highlights distinctive views on loyalty advertising and marketing from our friends as they share how loyalty has advanced and the place the best alternatives lie forward. However greater than business discuss, we wish to get to the substance of those notable individuals. What sort of journey has our visitor navigated? How did they get their begin, and the place have they discovered their best sources of encouragement? Who had been the strongest influencers of their lives and what pivotal profession moments made the largest variations alongside their approach?
Consider Girls in Loyalty as a chance to have some one-on-one time with the individuals you’ve most admired or needed to satisfy. That is your probability to soak up highly effective insights and expertise some digital mentorship. It is a chance you don’t wish to miss.
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