The Clever Marketer continues its Ladies in Loyalty sequence in 2024, with an entertaining interview of Rachel Bicking, EVP Innovation with Kobie Advertising and marketing. Rachel brings a wealth of expertise to Kobie Advertising and marketing, incubating new services by harnessing data-driven methods to drive buyer behaviors. We met Rachel a number of years in the past and observed instantly that her grasp of the worth of buyer information and considerate approaches to making use of know-how to leverage that information for the development of buyer loyalty was unprecedented.
Rachel is vivid and diverse in her pursuits. After graduating from Harvard with a BS in Psychology, her profession has spanned a number of Options Structure and Buyer Intelligence/Insights roles throughout the loyalty business. She additionally admits being a loyal “sneakerhead” and also you’ll simply should take heed to the interview to listen to about her assortment.
Ladies in Loyalty was created to rejoice feminine executives within the Buyer Loyalty business. Every of those conversations highlights distinctive views on loyalty advertising from our friends as they share how loyalty has advanced and the place the best alternatives lie forward. However greater than business discuss, we need to get to the substance of those notable individuals. What sort of journey has our visitor navigated? How did they get their begin, and the place have they discovered their best sources of encouragement? Who had been the strongest influencers of their lives and what pivotal profession moments made the most important variations alongside their means?
We’re so happy to kickoff this 12 months’s episodes with Rachel, and the interview is enhanced by our host Laura Miller, who leads Kobie’s human-centric enterprise initiatives and spearheads the growth of its strategic options as SVP of Strategic Companies. Laura’s facilitation is on level, and also you’ll get to know her even higher as we flip the tables and permit Rachel to interview Laura in our subsequent episode.
Consider Ladies in Loyalty as a possibility to have some one-on-one time with the individuals you’ve most admired or wished to satisfy. That is your probability to soak up highly effective insights and expertise some digital mentorship. It is a chance you don’t need to miss.
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