Undecided what sounds are trending proper now? TikTok’s Artistic Middle ranks the preferred music and audio clips every day. You possibly can even filter the outcomes by area, which is useful in case your viewers is in a special location from yours.

Instance: Duolingo

Duolingo is a fan favourite on the platform, particularly for its humorous, fashionable, and generally chaotic movies that includes its mascot, Duo the Owl. Duo might be seen dancing to in style songs and appearing in skits that incorporate in style audio clips, like within the instance under.

4. Strive vlog-style movies.

Vlog-style movies really feel extra private and intimate — which could clarify why they’re so in style on TikTok.

These movies usually embody a number of clips tied along with a voiceover describing the sequence of occasions. It is extremely participating and lets viewers really feel like they’re dwelling in your sneakers.

Instance: Netflix

This instance reveals Netflix utilizing the vlog model to take its viewers on a journey. Whereas most of us will not stroll a crimson carpet in our lifetime, we are able to nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It is also an effective way to showcase “behind the scenes” content material.

5. Incorporate each area of interest and trending hashtags.

Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one method to get there.

Including hashtags in your description provides your movies a greater probability of being seen, permitting you to drive discoverability, construct model consciousness, and prolong your attain. However how are you going to do it?

This will sound counterintuitive, however solely concentrating on in style hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. However, area of interest hashtags have fewer individuals looking for them, however those that do are extremely engaged and .

For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.

A well-rounded hashtag technique ought to embody each area of interest and in style hashtags. Check out the instance under.

Instance: Dunkin’

Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates a wide range of hashtags to achieve extra individuals.

As an illustration, the video under makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.

6. Reply to feedback with video.

On TikTok, virtually each model has the identical aim: to attach with its viewers. So typically, that connection varieties within the remark part. It is the place viewers go to ask questions and share opinions.

Earlier than, creators have been caught replying to feedback with textual content, however now they’ll reply with video. This characteristic permits you to dive deeper into subjects, reply questions, and hold your viewers coming again for extra. 

Instance: Glossier

When a TikTok consumer requested Glossier use one in all its merchandise, the model did not miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.

7. Add worth with “How To” TikToks.

“How To” movies and tutorials are a straightforward method to supply worth to TikTok viewers with out sounding overly promotional. Plus, positing your self as an knowledgeable or authority in your area of interest retains your model, merchandise, and/or providers top-of-mind for viewers.

As an illustration, if you happen to’re a journey model, you possibly can movie movies of must-see sights, restaurant suggestions, and journey suggestions — like the instance under.

Instance: Journey + Leisure

Journey + Leisure offers all of the content material it’s worthwhile to “kick your wanderlust into excessive gear.” From resort suggestions to images suggestions, the model has you coated, positioning itself as a gold mine of recommendation for the journey obsessed.

8. Go away a CTA in your description and/or feedback.

Want extra engagement? Typically, it is so simple as asking for it.

The last word aim of a CTA is to steer customers to do one thing — observe your TikTok web page, go to your web site, go away a remark, and so forth. So ask your self, what do I would like my viewers to do? No matter you select, it ought to allow you to transfer nearer to your major aim (i.e., drive web site visitors, improve model consciousness, and so forth.).

Your description and remark part are prime actual property f9=or CTAs. Use this space to ask questions, encourage customers to observe you, or drive visitors to your web site, weblog, or different social channels (ex., “Extra tips about my weblog, hyperlink in bio!”). 

On prime of that, if you happen to’re operating adverts, we suggest utilizing a advertising and marketing integration software, resembling LeadsBridge, to sync all of your lead knowledge to your CRM.

Instance: Fenty Magnificence

On this TikTok, Fenty Magnificence reveals other ways to make use of one in all its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).

9. Add subtitles to your movies.

In 2021, TikTok turned extra accessible with the introduction of auto captions. Though you’ll be able to manually add captions — which permits for higher flexibility to mess around with textual content colour and font — you too can use the Captions software. With only a click on, you’ll be able to generate subtitles to your movies, permitting others to learn or take heed to your content material.

Picture Supply

By including subtitles, you make your movies totally accessible, which implies you’ll be able to attain an excellent wider viewers. Plus, it additionally helps viewers who need to browse TikTok however cannot flip the sound on.

Instance: System 1

If you happen to’re into automobile racing, there is a good probability System 1’s TikTok is in your radar. 
However have you ever ever seen how typically they add subtitles to their movies?

Take the instance under, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And if you happen to mute your cellphone, you’ll be able to nonetheless observe alongside with out skipping a beat.

10. Discover top-performing movies in your area of interest for inspiration.

Essentially the most profitable movies on TikTok are artistic, out-of-the-box, and infrequently quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.

Begin by typing key phrases referring to your model within the search bar. Then, click on the filter icon and choose “Most favored.” It will populate TikTok movies which have gone viral utilizing that particular key phrase.

As soon as you’ve got recognized some top-performing movies, brainstorm methods to recreate them whereas including your personal spin. 

Again to You

TikTok is a unusual platform, and types prepared to get artistic see probably the most success. If you happen to’re new to TikTok, begin with the guidelines on this article — and provides your self room to experiment with completely different movies, filters, and ideas.