10 Great Examples of Welcome Emails to Inspire Your Own Strategy

We have all heard how necessary it’s to make a great first impression.

Present up late for a job interview? That is a nasty first impression. Eat a ton of garlic and overlook to brush your enamel earlier than a primary date? Additionally a nasty first impression.

It seems that the “make a great first impression” precept holds true not solely in face-to-face encounters however e-mail interactions as properly. The end result? The fitting welcome e-mail goes an extended approach to join with potential enterprise contacts or prospects.

Once you ship a welcome e-mail to a brand new weblog reader, publication subscriber, or buyer, you make a primary impression on behalf of your model. To assist make sure you’re making the very best first impression doable, we have rounded up some examples of standout welcome emails from manufacturers large and small.

Professional Tip: Use HubSpot’s free e-mail advertising software program to simply create a high-quality welcome e-mail sequence like those featured under.

free welcome Email Template to send to customers

As you may quickly uncover, every instance under showcases totally different techniques and methods for partaking new e-mail subscribers. Let’s dive in.

The Parts of an Spectacular Welcome E mail

What makes a terrific welcome e-mail? Whereas there’s no one-size-fits-all format, there are a number of key parts that may assist your e-mail stand out from the group and join along with your supposed viewers. These embody:

Compelling Topic Traces

Step one in making a terrific first impression? Make sure that recipients truly open your emails. topic traces are vital — go for brief and to the purpose topics that make it clear what you’re sending, who it’s from, and why it issues to potential prospects.

Content material Suggestions

Whereas the principle goal of welcome emails is to introduce your model, it’s additionally vital so as to add worth by offering the following steps for prospects. A superb place to begin is by providing hyperlinks to the nice content material in your web site that can give your prospects extra context in the event that they’re interested in what you do and the way you do it.

Customized Affords

Personalization will help your welcome emails stand out from the pack. By offering personalized introductory gives on merchandise shoppers might want — primarily based on the knowledge they’ve offered or knowledge accessible on public, social platforms — welcome emails will help drive ongoing curiosity.

Clear Choose-Out Choices

It’s additionally necessary to offer a transparent method out if customers aren’t . Make sure that all of your welcome emails include “unsubscribe” choices that enable prospects to pick out how a lot (or how little) contact they need from you going ahead. If there’s one factor that sours a budding enterprise relationship, it’s incessant emails that aren’t straightforward to cease. At all times give prospects a approach to opt-out.

10 Examples of Standout Welcome Emails

So what does a terrific welcome e-mail appear like? We’ve collected some standout welcome message sequence examples that embody getting began messages, thanks emails, and provide templates that can assist you take prospects by means of the welcome course of from begin to end — and make a terrific impression alongside the best way.

1. Virgin America

Sort of welcome: Get Began

Virgin America welcome email with a red CTA to get started

A welcome e-mail is an ideal medium for introducing of us to the traits (and eccentricities) that make your model distinctive.

For Virgin America, meaning placing the “I really like you” hand image entrance and middle. This small gesture indicators to the recipient that the oldsters at Virgin America care about their prospects. The playful accompanying copy, “Welcome aboard,” and informal call-to-action, “Seize a seat,” additionally assist to place Virgin America as a hip, fun-loving model proper off the bat.

2. Food52

Sort of welcome: Get Began

Food52 welcome email with a gray CTA to get started

Typically the tiniest of components in a welcome e-mail can communicate volumes a couple of model. And relating to Food52’s welcome e-mail, their preview textual content on the prime of the e-mail, “We introduced snacks,” positively accomplishes this.

Often known as a pre-header or snippet textual content, the preview textual content is the copy that will get pulled in from the physique of an e-mail and displayed subsequent to (or beneath) the topic line in somebody’s inbox. So if you see Food52’s welcome e-mail in your inbox, you get a style of their model’s persona earlier than you even open it.


Food52’s welcome e-mail additionally does a great job of constructing belief by placing a face (make that two faces) to their title. As quickly as you open the e-mail, you see {a photograph} and message from the corporate’s founders.

3. Monday.com

Sort of welcome: Video

Monday.com welcome email with a link to watch a video by CEO Roy Man

From the topic line to the conversational tone within the e-mail physique, the welcome e-mail above retains it pleasant and easy so the main target stays on the introductory video inside.

Monday.com is a activity administration software for groups and companies, and the welcome e-mail you get if you join makes you’re feeling just like the CEO, Roy Man, is speaking on to you. The e-mail even personalizes the opening greeting by utilizing the recipient’s first title — that is well-known for growing e-mail click-through charges (particularly if the title is within the topic line).

The extra you can also make your e-mail sound like a one-on-one dialog between you and your subscriber, the higher. You probably have simply so many particulars you’ll want to inform your new buyer of, observe Monday.com’s lead and embed them in a video, reasonably than spelling all of them out within the e-mail itself.

4. Kate Spade

Sort of welcome: Thank You

Kate Spade welcome email with orange envelope graphic saying thank you

Let’s face it: We, the internet-using public, are consistently bombarded with prompts to enroll in and subscribe to all kinds of e-mail communications. In order a model, when somebody takes the time to sift by means of all of the chaos as a way to deliberately join your e-mail communications, it is a large deal.

To be able to acknowledge how grateful they’re to the oldsters who truly take the time to subscribe, Kate Spade makes use of a easy — however efficient — tactic with their welcome emails: They are saying “Thank You” in large, daring lettering. And by inserting that “Thank You” on an envelope, Kate Spade recreates the sensation of receiving an precise thank-you letter within the mail. (The 15% off low cost code does not harm both.)

5. Lyft

Sort of welcome: Get Began

Lyft welcome email with pink CTA to get started

If there’s a super “perspective” that welcome emails ought to give off, Lyft has bought it.

The corporate’s easy however vibrant welcome e-mail, proven above, focuses solely on the feel and appear of the app, delivering a design that is as heat and clean because the lifts that Lyft needs to offer you. On the identical time, the e-mail’s branded pink call-to-action attracts your eyes towards the middle of the web page to “Take a Journey” — inviting language that does not make you’re feeling pressured as a brand new person.


Sort of welcome: Supply

IKEA welcome email with offer to join free membership

It may not be probably the most superbly designed e-mail on this listing, however that does not imply IKEA’s welcome e-mail is not efficient.

As a substitute of going for the onerous promote (e.g., “By stuff now!”), or explaining what it’s they do (which is one thing IKEA most likely assumes most individuals already know), IKEA makes use of its welcome e-mail to show of us onto its different, lesser-known applications and content material channels. For instance, there is a call-to-action proper on the prime that explains the worth of its member advantages program. There are additionally prompts to go to their design weblog and to contribute to their collaborative “Share House” web site.

After all, if you happen to’re not fascinated with any of that stuff, IKEA’s welcome e-mail additionally makes it straightforward so that you can merely log in and begin purchasing (there is a login subject proper up prime).

7. Michaels

Sort of welcome: Supply

Michaels welcome email with offer of 20% off an entire purchase

The Michaels strategy to the welcome e-mail borrows components from each Kate Spade and Virgin America. Along with expressing gratitude to the oldsters who took the time to enroll, Michaels makes use of its welcome e-mail to showcase the model. And the corporate does a terrific job: The prolonged e-mail looks like one large arts and crafts venture, full with paint, yarn, and chalkboards.

One other standout characteristic of this welcome e-mail is that Michaels makes it instantly clear what worth its future e-mail communications are going to offer. After thanking subscribers, there’s this good little bit of copy that sums it up:

“We’ll ship enjoyable stuff like DIY suggestions and methods, invitations to in-store occasions, and unique offers and coupons.”

8. Sphero

Sort of welcome: Good day

Sphero welcome email with BB-8 Star Wars Droid saying hello

Sphero’s welcome e-mail would possibly in truth be the cutest one we have seen lately — and it was despatched from a galaxy far, distant.

If you are going to buy a Bluetooth-controlled BB-8, the pleasant Droid from Star Wars, it was most likely made by Sphero. And if it was, you may have an e-mail much like the one above ready in your inbox if you activate your new rolling companion.

This e-mail’s topic line is what qualifies it for this listing — “Slightly Droid instructed us you needed our emails.” By cleverly personifying the product, and being considerably candid about its e-mail advertising newsletters, Sphero develops a relationship with its recipients by means of the product you simply purchased from them.

Apart from exhibiting you methods to use your new BB-8 Droid along with your smartphone, all this welcome e-mail needed to do was say hello — similar to BB-8 himself.

9. InVision

Sort of welcome: Video

InVision welcome email with link to watch video

Once you join InVision’s free prototyping app, the welcome e-mail makes it very clear what the next step needs to be: utilizing the app.

To facilitate this motion, InVision’s welcome e-mail does not merely listing out what you’ll want to do as a way to get began. As a substitute, it reveals you what you’ll want to do with a sequence of fast movies. Given the visible, interactive nature of the product, this makes plenty of sense.

10. Drift

Sort of welcome: Get Began

Drift welcome email with link to get started

No fancy design work. No movies. No pictures. The welcome e-mail Drift sends out after signing up for his or her publication is a lesson in minimalism.

The e-mail opens with a little bit of candid commentary on the e-mail itself. “Most individuals have actually lengthy welcome e-mail sequences after you get on their e-mail listing,” Dave from Drift writes, earlier than persevering with: “Excellent news: we aren’t most individuals.” What follows is solely a bulleted listing of the corporate’s hottest weblog posts. And the one point out of the product is available in a short postscript on the very finish.

For those who’re making an attempt to craft a welcome e-mail that is non-interruptive, and that is laser-focused on including worth vs. fluff, this can be a nice instance to observe.

Bonus Instance: HubSpot’s Welcome E mail Templates

Want a little bit assist getting your welcome e-mail efforts off the bottom? We’ve bought you coated with welcome message templates to streamline the connection course of. The instance under is one in every of 4 templates provided in our free equipment (which additionally consists of 40+ buyer e-mail templates) and showcases an easy instance of a terrific welcome e-mail.

Merely fill within the particulars, tweak the textual content to mirror your model voice, and begin sending.

customer welcome emailObtain the equipment now to begin crafting the proper sequence of welcome emails for brand spanking new prospects.

Now that you simply’ve seen some nice examples of welcome emails, let’s dig into the method of writing a terrific e-mail and catching buyer consideration.

1. Write a Catchy Topic Line

Analysis reveals that whereas greater than 90% of welcome emails are opened, simply 23% are literally learn. Meaning in case your welcome e-mail does not catch the attention of your new buyer, they could not know you despatched it in any respect.

The very best software you possibly can leverage to extend e-mail open charges is the topic line. A catchy and actionable topic line can draw prospects in and make them interested in your content material.

When writing topic traces, you should definitely embody what your e-mail is selling and the way it will profit your buyer. Keep in mind to be concise as a result of the reader will solely have the ability to see a sentence or two within the preview. A superb rule of thumb is that your topic line ought to present sufficient info to peak the reader’s curiosity, however not sufficient in order that they should open your e-mail for the total particulars.

2. Restate Your Worth Proposition

Though this will likely look like an pointless step to take, it might probably truly present some important advantages.

The obvious profit is that it offers the client with some reassurance that they made the fitting choice signing up. It is by no means a nasty factor to remind prospects why they created an account with you, and it clarifies precisely what they will count on to attain along with your services or products.

This additionally offers you the chance to obviously clarify any ancillary companies or options that you simply provide that might create extra stickiness with your corporation. That is very true when you have a posh answer with distinctive options that prospects may not find out about.

3. Present the Subsequent Onboarding Steps

Now that you’ve got reminded them why they signed up, get them absolutely arrange along with your services or products. Often, there are steps that customers should take after signing as much as get probably the most out of the platform. Examples embody:

  • Finishing their profile info
  • Setting preferences
  • Importing obligatory info (e.g. contacts right into a CRM, profile image for a social media profile, and so on.)
  • Upgrading their account or finishing an order

4. Generate the “A-ha” Second

This is likely one of the most necessary steps to absorb a welcome e-mail, and there is a data-backed motive behind that. Former Fb head of development, Chamath Palihapitiya famously found that if you will get a person to amass seven mates inside 10 days, they had been more likely to see Fb’s “core worth” and develop into a returning energetic person. This is called an “a-ha second,” through which the client understands how they profit from utilizing your services or products.

The purpose is to get the person to this aha second as shortly as doable so your product sticks and the client achieves success as quickly as doable. It will produce a greater general buyer expertise and finally assist your corporation develop.

To get this achieved, first determine your corporation’s “core worth” and the obstacles or conditions prospects should full to obtain this worth. Then you should use your welcome e-mail to information new prospects by means of these duties.

5. Add Useful Assets

As talked about within the earlier step, you need the person to see the worth instantly. However, buyer success does not cease there. Relying on the character and complexity of your product, prospects might have extra assist. For instance, prospects would possibly require steering on troubleshooting, using superior options, or getting probably the most worth out of your core options.

It is seemingly that you’ve got already created assist content material addressing frequent questions from prospects. Whether or not it is tutorial movies, an FAQ web page, or useful weblog posts containing finest practices, this assist content material is crucial to buyer success. Why not embody it in your welcome e-mail? This offers them the instruments they want upfront with out forcing them to seek for the knowledge after an issue arises.

6. Present Buyer Service Contact Info

The ultimate step to setting your prospects up for achievement is ensuring that they know methods to contact you. You may spend on a regular basis on this planet creating wonderful assist content material, however you possibly can’t foresee each doable drawback that can come up in your prospects.

Even if you happen to may, prospects are solely human, and never all of them can be prepared to pore by means of your assist assets to seek out the reply to their query. So it is best to be forthright with prospects on how they will get in contact with you for added assist.

Including this contact info to your welcome e-mail is a good way to put the inspiration of belief wanted for constructing a relationship. It drives buyer loyalty and reassures readers that you’re accessible in the event that they want you. Keep away from sending prospects on a treasure hunt simply to discover a approach to ask you a easy query. It will result in frustration and ship them into the arms of your rivals.

7. Conclude with a Name-to-Motion

It’s best to wrap up your welcome e-mail with a call-to-action that entices prospects to start the onboarding course of. After you have demonstrated your organization’s worth and defined how you are going to assist them obtain their objectives, prospects can be desperate to get began. So, make issues simpler for them by offering a button on the finish of the e-mail that triggers step one within the onboarding course of.

Here is one instance of what this might appear like.

Picture Supply

Making a Nice First Impression

Backside line? Whether or not it is in-person, over the cellphone, or by e-mail, first impressions matter. Your welcome e-mail is commonly the primary probability a potential buyer or contact has to see what your model is all about and if you happen to don’t stick the touchdown, they’ll seemingly go some other place.

Fortunately, writing a terrific welcome e-mail is straightforward. It’s not straightforward, essentially, however if you happen to deal with what issues — compelling topic traces, nice content material, personalised gives, and at all times, at all times a approach to opt-out, your first impression will help lay the groundwork for long-term relationships.

Editor’s notice: This put up was initially printed in April 2016 and has been up to date for comprehensiveness.

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