10 of the Best Promotional Product Videos Ever

The proper video can increase a product’s visibility and push it to its audience. Subsequently, entrepreneurs will need to have a agency grasp of a product video and how one can create an distinctive one.

That can assist you create a video that showcases your product’s distinctive options and shines a light-weight in your model, we’ll discover what a product video is and how one can craft one.

What’s a product video?

A product video explains and visually reveals a product‘s tangible advantages. A number of these movies emphasize a product’s distinctive options. Nonetheless, one factor differentiating an excellent product video is its potential to exhibit the way it solves issues.

As a rule, outstanding product movies embody the next:

  • Partaking dialogue and narration
  • Lengthy sufficient to totally clarify the product and its advantages however quick sufficient to maintain the viewer’s consideration
  • Professionalism, with out being “stuffy.”
  • Empathy and relatability

Product Movies for Advertising: Why They’re Vital

Audiences spend, on common, about 19 hours per week watching movies on-line, whether or not on platforms like YouTube, TikTok, Instagram, or Fb. Astonishingly, individuals watch a billion movies a day on Pinterest.

So, it‘s secure to say audiences take pleasure in movies and discover them participating sufficient to spend lengthy intervals watching them. Video is a superb approach to seize your viewers’s consideration and excitingly showcase your product’s makes use of.

Moreover, product movies can clarify a product in-depth and set off feelings in a manner a written product description cannot.

Find out how to Create Product Movies

Listed below are some suggestions and methods for creating an excellent product video.

1. Embrace context.

Present your services or products in use or resolve an issue generally confronted by your viewers. For instance, paper towel firm Bounty’s Twitch-themed product video advert reveals a gaggle of players taking part in an intense online game.

When one of many players by chance knocks over his drink along with his pc mouse, he makes use of Bounty to shortly collect up the spill earlier than it might harm his gaming gear.

The video reveals a state of affairs the place a Bounty paper towel can be most useful and the way shortly the product can clear up the spill.

2. Do not simply present your product — speak about it!

Movies displaying a product trying photogenic in opposition to a fairly backdrop might be eye-catching, however they should convey extra about how the product works or what makes it distinctive.

When making a product, go in-depth and speak about its distinctive options, the story behind it, or – on the very least – how one can use it. The next product video sorts are glorious codecs for a product show-and-tell:

  • Demos: Present the product in motion as somebody makes use of it.
  • Tutorial: Reveal to your viewers how one can use the product.
  • Explainer: Clarify how a product works and inform the story of the way it got here to be.

3. Customise your video.

Embrace parts in your product video that ties it to your model. You are able to do this by together with the model’s emblem or colour scheme related to the corporate.

Different parts can embrace utilizing the identical host, spokesperson, track, or motif in each video.

4. Hold your viewers in thoughts.

Your product movies must relate to your viewers and their experiences. So, showcase your merchandise in situations that apply to your goal demographic.

For instance, Glossier’s make-up and skincare firm motto is “We make merchandise impressed by actual life.”

To push this message, the corporate’s product movies usually come as “Get Prepared with Me” movies (GRWM for brief). The ladies of their movies get up within the morning and present viewers how they apply Glossier merchandise earlier than beginning their day.

5. Do not fearmonger.

Don‘t scare individuals into buying your product by making it seem to be they’re lacking out or one thing horrible might occur in the event that they don‘t use it. As an alternative, concentrate on the advantages of your product and what it might add to a shopper’s life.

6. Have enjoyable.

Inject some humor and persona into your product video. Doing so will make your video extra thrilling and showcase your model’s id. It would additionally assist your product stand out from rivals.

7. Embrace a name to motion.

Viewers should know the way, the place, and when to purchase your product. Embrace a name to motion saying, “Purchase at the moment by calling ____.” For call-to-action examples, click on right here.

10 Promotional Product Movies That Make You Wish to Purchase

1. Microsoft Floor Professional 9 that includes Bri Corridor

Microsoft collaborates with content material creator, influencer, and artist Bri Corridor to reveal the Floor Professional 9’s options and makes use of.

In her TikTok video, Bri makes use of the Floor Professional to digitally draw herself as a superhero. Bri speaks to viewers casually, explaining how the product’s light-weight and moveable construct permits her to attract wherever she desires and preserve her work available.

It is simple and useful to fold influencer advertising and marketing into your product movies. Influencers can introduce your product to their viewers and present distinctive methods to make use of it.

Within the case above, Bri reveals artists how the Microsft Floor Professional 9 might be an inventive device.

2. Smashbox All the time On Liquid Lipstick that includes Champagne Becca

In a product video for its All the time On liquid lipstick, make-up firm Smashbox collaborated with TikTok content material creator Champagne Becca. Within the video, Becca reveals how the product stays on after consuming a burger.

In case you’ve ever worn lipstick, then you already know maintaining your lipstick after consuming something is an almost inconceivable process. Smashbox is aware of its viewers and the frequent drawback they take care of, leading to a useful and relatable product video.

3. JW Pet Cat Catnip Mister

TikTok content material creator Abram Engel makes movies testing numerous cat toys on his cat Kurt.

The video beneath reveals how Kurt reacts to JW’s product, Catnip Mister, which lets off a mist of catnip and comes with an extended cat toy to encourage play. The product video additionally reveals Abram going by way of the method of assembling and activating the toy.

Abram’s video is a superb instance of displaying a product in motion.

 4. Scrub Daddy’s New Grill Brush

Scrub Daddy, a cleansing product firm, launched its new grill brush with a product video utilizing the model’s signature chaotic and humorous model. Like Scrub Daddy, be at liberty to make use of humor and informal language to have interaction your viewers.

The video humorously explains how one can use the product and its distinctive options.

5. Fenty Magnificence’s Smooth Matte Powder Basis Tutorial

Fenty Magnificence founder and pop star Rihanna hosted a YouTube tutorial displaying off the model’s powder basis and how one can use it.

Rihanna takes a enjoyable, playful method to showcase the product and even does just a little pleased dance on the of the video when her look comes collectively. Once more, just a little persona goes a great distance.

6. Pixel Pill Evaluations by Marques Brownlee

Marques Brownlee offers an intensive overview of the Google Pixel Pill.

What makes this product video totally different from others is that he shares an anecdote in regards to the historical past of tablets and the way the pill market has modified, giving viewers higher context behind Google’s new product.

The YouTuber particulars the pill’s design, options, and professionals and cons. As Marques speaks, viewers are proven a close-up of the product.

7. Samsung’s ViewFinity S9 Introduction

You don‘t at all times want a voiceover, influencers, or persona to make your product video stand out. Typically, you may let the product converse for itself. Samsung’s product video for the ViewFinity S9 has no verbal dialogue.

As an alternative, it introduces two graphic designers and follows them as they use the product’s totally different options for his or her challenge. The product video stands out because of its visually beautiful video, catchy music, and storytelling.

8. Keith Lee Meals Evaluations

 TikTok content material creator Keith Lee is understood for his sincere, humorous, and relatable meals opinions. Within the video beneath, Keith companions with Wingstop to overview the restaurant chain’s Marvel-inspired “secret” flavors. 

Keith’s product video proves you do not at all times want high-end gear, particular results, or music to make a video pop. In his case, his real response and awe of the meals’s flavors are sufficient to generate buzz. 

 9. Apple’s MacBook Air 

 Apple’s product video for MacBook Air consists of totally different designers, engineers, and consultants from Apple explaining numerous features of the laptop computer.

Much like Samsung’s product video, Apple’s consists of prime quality visuals and thematic music to maintain viewers intrigued. 

10. Purina Pet Meals 

The video would not present a selected Purina product, but it surely takes viewers (and schoolchildren) behind the scenes of making Purina pet meals.

To construct belief along with your audience, have your product video take them backstage to point out the science, thought, and course of that goes into creating your merchandise. 

All of the product video examples above transcend simply giving details about the merchandise; additionally they embrace persona, humor, and relatability. In your subsequent product video, take into consideration your viewers and their frequent drawback or want.

Then consider how one can present your product fixing their drawback or fulfilling their wants. Do you wish to associate with an influencer, present the product in motion, or give a tutorial? Or do you wish to attempt all three?

Creativity is important in creating the appropriate product video to your model, irrespective of the tactic you select, and now you have got a number of examples for inspiration.

Editor’s notice: This put up was initially printed in October 2017 and has been up to date for comprehensiveness.


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