11 Website Page Load Time Statistics You Need [+ How to Increase Conversion Rate]

You will have heard the outdated saying “endurance is a advantage,” which means ready for one thing with out getting discouraged is a good high quality to have. Nonetheless, for many of us, that “advantage” goes out the window once we encounter gradual web page load time.

The sooner your web site’s load time is, the happier your guests might be. In different phrases — if you optimize your net web page’s load time, you may count on to see enhancements in person expertise (UX), conversion charges, and finally, gross sales income.

You might be questioning whether or not or not merely shaving a couple of milliseconds off of your web site’s web page load time actually has such a significant influence on buyer expertise and enterprise progress.

The reality is, sure, the longer it takes on your web site’s web page to load, the extra possible you might be to lose your viewers. Learn on for every little thing you could learn about web site load time and the way it can influence your prospects’ expertise along with your firm.

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What’s web site load time?

Web site load time — or net web page load time — refers to how lengthy it takes for a web site, or net web page, to totally load and seem on display screen. This contains all content material on the web page equivalent to textual content, pictures, and movies. Merely, it is how briskly all content material on an online web page hundreds.

Web page pace can depend upon numerous components — some examples embody: Web page sort, person habits, file sizes, web site server/host, inefficient code, hotlinking, and too many plugins and/or widgets.

In a 2019 survey by Unbounce, almost 70% of shoppers admitted that web page pace impacts their willingness to purchase from an internet retailer. Moreover, of all of the folks surveyed, half stated they’d be prepared to surrender animation and video for sooner load occasions.

Moreover, it is essential to recollect the significance of your web site’s cellular loading speeds. Jillian Streit, a web site strategist at Blue Frog, informed HubSpot: “Web page pace has been a rating issue for a few years, and with Google’s shift to mobile-first indexing, it’s much more essential to focus in your web site’s cellular loading speeds.”

She provides, “Sadly, most cellular pages take for much longer to load than their desktop counterparts, and cellular customers count on pages to load a lot sooner on their cellular units. If the web page takes too lengthy to load, customers will instantly bounce, inflicting your web site to lose out on a lot of potential prospects.”

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What’s the common web page load time?

In 2018, Google Analysis reported the common cellular net web page takes 15.3 seconds to load. The identical report stated the issue is as a result of majority of cellular websites having too many web page components. This drawback persists regardless of most net site visitors occurring on 4G as a substitute of 3G.

What is an effective web page load time?

Based on a 2019 examine by Portent, a 0-4 second load time is finest for conversion charges, and the primary 5 seconds of page-load time have the very best influence on conversion charges.

The truth is, the very best ecommerce conversion charges happen on pages with load occasions between 0-2 seconds. With every extra second of load time, web site conversion charges drop by a median of 4.42%, the examine says.

11 Web page Load Time Statistics

Listed below are 11 statistics that will provide you with a greater understanding of how web site load time impacts what you are promoting and, extra particularly, conversion fee.

1. The primary 5 seconds of page-load time have the very best influence on conversion charges. (Portent, 2019)

The first five seconds of page-load time have highest impact on conversion rates

2. Web site conversion charges drop by a median of 4.42% with every extra second of load time (between seconds 0-5). (Portent, 2019)

Website and Web Page Load Time Statistics and how it affects conversion rate

3. The common cellular net web page takes 15.3 seconds to load. (Google Analysis, 2018)

Website and Web Page Load Time Statistics and how it affects conversion rate

4. Practically 70% of shoppers admit that web page pace impacts their willingness to purchase from an internet retailer. (Unbounce, 2019)

Website and Web Page Load Time Statistics and how it affects conversion rate

5. Of all of the folks surveyed, half stated they’d be prepared to surrender animation and video for sooner load occasions. (Unbounce, 2019)

Website and Web Page Load Time Statistics and how it affects conversion rate

6. The very best ecommerce conversion charges happen on pages with load occasions between 0-2 seconds. (Portent, 2019)

Website and Web Page Load Time Statistics and how it affects conversion rate

7. Web site conversion charges drop by a median of two.11% with every extra second of load time (between seconds 0-9). (Portent, 2019)

Website and Web Page Load Time Statistics and how it affects conversion rate

8. The very best ecommerce conversion charges happen on pages with load occasions between 0-2 seconds. (Portent, 2019)

Website and Web Page Load Time Statistics and how it affects conversion rate

9. The optimum common request rely — the variety of particular person items of content material wanted to show the whole net web page — is fewer than 50. (Google, 2018)

Website and Web Page Load Time Statistics and how it affects conversion rate

10. By compressing pictures and textual content, 25% of pages may save greater than 250KB and 10% can save greater than 1MB (which contributes to web page load occasions). (Google, 2018)

Website and Web Page Load Time Statistics and how it affects conversion rate

11. In the present day, though most net site visitors happens on 4G as a substitute of 3G, the vast majority of cellular websites are nonetheless gradual and bloated resulting from too many web page components. (Google, 2018)

Website and Web Page Load Time Statistics and how it affects conversion rate

Web page Load Time Takeaways for Entrepreneurs

Sustaining a speedy web page load time is integral to boosting conversion charges and gross sales income. Whereas a couple of additional seconds might not look like a giant deal, statistics present that as every second passes, the potential to lose out on potential prospects will increase.

In case you’re involved your web site’s web page load pace may very well be hindering your organization’s progress, there are a couple of options to lower the time it takes on your web site to load. On-line instruments like Pingdom Web site Velocity Take a look at, GTmetrix, Google PageSpeed Insights help you time and take a look at your web site’s web page pace. You can too cache your web site or allow browser caching to hurry up your web page load time.

Web site load occasions influence conversion charges and, consequently, what you are promoting as an entire. Guaranteeing your load time is as environment friendly as potential would not essentially take a very long time or a major quantity of effort, nevertheless it does require some thought. So, begin serious about how one can optimize your net web page pace — you will see an enchancment in your UX, conversions, time-on-page, and income.

Editor’s observe: This put up was initially revealed in March 2017 and has been up to date for comprehensiveness.

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