2024 analyst report released: Storyteq Recognized Among Top Providers with ActiveDAM

New York, 21 February – Storyteq’s ActiveDAM has been named a ‘Sturdy Performer’ within the prestigious report, The Forrester Wave(tm): Digital Asset Administration Programs, Q1 2024.

Because the Forrester report states, the “Storyteq DAM product imaginative and prescient is to flip DAMs from a passive to a proactive asset administration repository throughout use instances for AI, new content material era, knowledge integration, and help.” It additionally notes that Storyteq’s DAM is “targeted on rising DAM’s worth throughout the advertising enterprise…” and “is an effective match for B2C patrons seeking to energy wealthy, immersive digital experiences.”

James Masters, Head of Content material & Media Know-how at Haleon, stated, “Storyteq’s ActiveDAM has enabled us to tremendously enhance the roll-out and governance of our advertising property, and subsequently derive insights on the worldwide use of content material. Now seamlessly linked with our content material manufacturing workflows and model tips, our groups have one system enabling them to ship on-brand content material effectively.”

Stepping away from the normal, passive function of a DAM as a easy asset storage system, Storyteq’s ActiveDAM is a proactive platform that promotes content material (every little thing from tips and core model parts to full campaigns), enabling groups to quickly adapt and activate on-brand advertising.

Mark van Iterson, International Director of Design on Heineken’s International Innovation Staff, stated, “We have improved our velocity to market with Storyteq ActiveDAM. All our native markets now have prompt entry to centrally authorised campaigns, content material, model tips, playbooks and extra, so we will roll out advertising all over the place with robust model compliance and governance.”

Conventional static DAMs face quite a lot of complicated challenges in trendy advertising, whether or not that is underused property, storage vs actual enterprise worth, person adoption, or the necessity for better personalization and localization of content material – which is why manufacturers together with Heineken and Haleon have turned to Storyteq.

With rising demand for content material throughout an explosion of recent channels, ActiveDAM strikes away from asset storage and as an alternative focuses on actually omnichannel marketing campaign activation.

Model Portals and Artistic Automation are the instruments inside ActiveDAM that make it quick and simple to reuse and repurpose present content material, whereas automating manufacturing of property which can be pre-formatted for each channel and market.

John Kirk, Group Deputy CEO of Impressed Pondering Group, stated, “DAMs are evolving from passive asset repositories into proactive members of your advertising group. Our imaginative and prescient for the Storyteq ActiveDAM is nearer to what you’d name a ‘Netflix expertise’ versus the normal definition of a DAM – the place the platform is actively making recommendations utilizing a mix of knowledge and AI, selling your finest campaigns and content material to maximise your return.”

Storyteq acts because the know-how engine of the Impressed Pondering Group, based in 2009, working in tandem with the advertising activation enterprise Staff ITG. Because the Forrester report acknowledges, “…it provides a product constructed with advertising DNA and innovation wealthy sufficient to be on par with long-term DAM distributors.”

About Storyteq
Named a Chief within the 2023 Gartner(r) Magic Quadrant(tm) for Content material Advertising and marketing Platforms, Storyteq allows manufacturers to drive effectivity throughout each side of their advertising operations, whereas its cutting-edge Artistic Automation means they’ll get extra high-quality content material to market, quicker than ever earlier than.

About Impressed Pondering Group
Impressed Pondering Group (ITG) was based in 2009 by CEO, Simon Ward, and is headquartered within the UK with over 1,300 staff world wide. ITG is remodeling the way in which manufacturers do advertising with its multichannel, end-to-end companies enterprise (Staff ITG) and proprietary MarTech platforms (Storyteq and Deployteq). It serves family names like L’Oréal, Haleon, JLR, Heineken and plenty of extra.

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