91% of individuals need to see extra video advertising and marketing efforts from manufacturers — however figuring out the place to start out might be intimidating. We’re sharing 22 video advertising and marketing examples and commercials from the previous two years to assist encourage you.
Anticipate impactful tales from actual individuals, quirky TikTok clips, interactive video adverts, and extra. Go seize some popcorn. You gained’t imagine a advertising and marketing crew created a few of these.
22 Video Advertising and marketing Campaigns You’ll Really Get pleasure from Watching
1. Hubspot: That’s a Deep We Don’t Need To Roll In 😅
A whopping 672 million international downloads made TikTok probably the most downloaded app in 2022. Minimize to 2023, and 53% of entrepreneurs are growing their TikTok investments (HubSpot Weblog Analysis).
The wonderful thing about this platform is that customers don’t anticipate excellent video manufacturing. So that you don’t want an infinite funds to get began. However TikTok customers do anticipate to be entertained.
That’s why we love this quirky HubSpot advert that makes use of humor to talk on to its audience (gross sales reps). As a result of for those who begin a brand new gross sales job they usually pull up 20 completely different spreadsheets, it is an Adele-worthy second.
Enjoyable, inventive, and relatable video advertising and marketing efforts usually carry out higher on TikTok than overproduced or formal movies. On this advert, HubSpot makes use of leisure to promote the advantages of its CRM with out being too salesy.
2. Heinz: Heinz A.I. Ketchup
AI discuss has dominated the advertising and marketing house for the final yr or so. It seems synthetic intelligence is a sizzling matter in most spheres. Yep, together with the world of condiments — extra particularly, Heinz Ketchup.
To create the daring “Heinz A.I. Ketchup” advert, Rethink Canada fed text-to-image program Dall-E 2 the immediate ‘ketchup.’ The outcome was a close to reproduction of the long-lasting Heinz Ketchup bottle. That led the inventive company to check different ketchup-themed prompts.
From “ketchup road artwork” to “ketchup synth-wave,” irrespective of the immediate variation, every AI-generated rendition resembled Heinz Ketchup. With this stroke of promoting genius, Rethink Canada proved that “even AI is aware of that ketchup is Heinz.”
The advert leverages the long-lasting nature of the Heinz model whereas including a reactive layer in response to AI. Heinz produced top-of-the-line AI-themed video adverts of 2022 and top-of-the-line video advertising and marketing examples on the whole.
3. Jeni’s Splendid Ice Lotions: Construct Your Personal Ice Cream Sandwich
Not less than watch from the 20-second mark.
Jeni’s Splendid Ice Lotions is a modest ice cream store from Columbus, Ohio, and its YouTube channel proves you don’t want studio-level tools to make lovable movies.
This trendy dessert parlor makes use of catchy music and “from the bottom up” elements to feed its clients’ pursuits earlier than they’ve even had a scoop. Additionally, there’s one thing so satisfying about seeing meals made in entrance of you.
That is terrific small enterprise advertising and marketing. Whenever you launch an account on YouTube or one other social community, hit the bottom operating with content material that’s authentically you.
Come out swinging with a mode and tone you need to be identified for. An excessive amount of content material is created day-after-day to attend to your viewers to come back to you.
4. Reebok: CrateMaster (A Movie by Kerby Jean-Raymond)
Reebok has turn into identified for its masterful messaging. Their advertising and marketing efforts really feel like greater than an commercial — they normally have a strong message, too. On this vein, “CrateMaster” maintains Reebok’s tried and examined custom.
The mini-movie tells the story of a “grassroots inner-city basketball and the neighborhood of youth who construct the sport from the bottom up.”
From the primary body, author and director Kerby Jean-Raymond immerses you within the near-nine-minute narrative.
Sure, you heard that proper. A near-nine-minute grasp class of story-driven video advertising and marketing that retains you hooked till the tip.
The quick movie doesn’t simply let you know a narrative. It places you proper within the image by utilizing nostalgia, as demonstrated by the next YouTube remark:
“The nostalgia! Man, I keep in mind the power, the scent, the scars from taking part in ball on crates.”
One other fantastic contact is how the advert prioritizes narrative over product placement. There’s a transparent name to motion on the finish, however Reebok retains its product placements refined all through.
5. Ceragon: Product Advertising and marketing Video marketing campaign by Penguin Methods
You recognize the age-old story. You’re nearly to tuck right into a scrumptious meal when somebody asks you to elucidate what disaggregated wi-fi backhaul is.
Fortunately for us, when that occurred to Penguin Methods’ shopper, Ceragon, somebody was round to seize the story in motion.
The remainder of this tongue-in-cheek video entails our would-be burger client, utilizing a burger analogy to elucidate disaggregated wi-fi backhaul know-how.
The explainer video advert works as a result of it makes use of one thing relatable (meals) to elucidate superior know-how. Plus, it does so in a method that’s straightforward for the audience to digest (ba-dum-tss).
It additionally avoids being a generic explainer video by displaying the model’s persona.
6. Coinbase: Much less Discuss, Extra Bitcoin.
It price a mighty $6.5 million to safe a 30-second advert slot for the 2022 Tremendous Bowl. That determine doesn’t account for the huge spending on advert manufacturing.
However what for those who might unleash a low-key, low-cost Tremendous Bowl advert that piqued individuals’s curiosity a lot that it crashed your app?
Enter Coinbase’s “Much less Discuss, Extra Bitcoin.” This easy (however genius) video advert encompasses a bouncing QR code. The code took curious onlookers to a website that supplied them the prospect to bag $15 in Bitcoin for signing up on Coinbase.
In a sea of pricey Tremendous Bowl adverts, Coinbase dared to do one thing completely different. Its nod to the Bouncing DVD Brand was nostalgic for some and totally novel to others. Both method, what the 60-second advert lacked in manufacturing worth, it made up for with intrigue.
7. Asahi: Past Anticipated
Well timed advertising and marketing can yield unbelievable outcomes. Be it a reactive marketing campaign just like the “Heinz A.I. Ketchup” advert or one thing you’ll be able to plan for upfront.
Within the case of Japanese beer model Asahi, their video advert coincided with a seasonal occasion, “Dry January.”
“Past Anticipated” takes the viewer on a tour of present-day Japan. There’s one factor in frequent throughout the high-rise buildings: neon indicators and an electrical environment.
In each vibrant setting, any person enjoys a 0.0% Asahi beer and has enjoyable doing it.
“Past Anticipated” was a well timed response to a seasonal occasion. Nevertheless it additionally spoke to a rising and evergreen pattern: Gen Z is consuming much less alcohol than earlier generations.
Asahi’s advert presents alcohol-free beer as a solution to be social with out feeling pressured to drink alcohol.
8. ALDI: Like Manufacturers Cake
If feuds weren’t entertaining, there’d be no urge for food for professional wrestling, boxing, or MMA. As entrepreneurs know, rivalries have traveled exterior the realm of sports-based leisure — we will now watch our favourite manufacturers spar.
Maybe probably the most notorious model feud in recent times was Colin vs. Cuthbert. Within the pink nook, we had M&S’ Colin the Caterpillar cake, and within the blue, Aldi’s Cuthbert.
There’s a variety of water below that bridge, and Aldi’s “Like Manufacturers Cake” advert capitalized on all of it with good humor.
The advert exhibits Cuthbert and his caterpillar buddies having fun with the 2 well-known muffins. Every thing goes properly till Colin crashes the occasion, and a combat emerges. However the actual present stealer is the good copy on the finish of the video:
“Aldi. Like M&S. Solely cheaper”
*On muffins that appear to be caterpillars.”
Humor is a strong advertising and marketing method and even higher when it is self-deprecating. Aldi’s advert highlights that the model doesn’t take itself too significantly.
Oh, it additionally showcases the worth distinction between the M&S caterpillar cake and Aldi’s cheaper different. This mixture of humor and self-depreciation created one other viral Aldi second when #Cuthparty amassed 3.3M views on TikTok.
9. FINALLY Company: INBOUND 2022 Vlog – Day 2 & 3
FINALLY Company is a development advertising and marketing company that gives video manufacturing. Brief story shorter: Profitable businesses do not simply discuss the discuss. They present potential shoppers that in addition they use the providers they promote.
That’s why FINALLY Company’s casual vlog chronicling days two and three of their time at INBOUND 2022 works so properly.
It exhibits the viewer FINALLY’s video manufacturing expertise and the way potential shoppers might use video to market their enterprise.
This video advertising and marketing instance works on a number of ranges.
It exhibits the company’s video manufacturing prowess moderately than telling prospects they will do it.
Then, the video exhibits their crew attending knowledgeable seminar. That highlights their dedication to creating as entrepreneurs to serve their shoppers higher.
It additionally provides potential shoppers a glimpse behind the scenes, to allow them to get to know the individuals behind the company.
10. Spinneys Grocery store: The Bread Examination
In Lebanon, by the point breast most cancers is identified, it’s typically too late to treatment. This situation is primarily pushed by cultural taboos, making it difficult to debate intimate physique elements.
Because of this, individuals don’t speak about self-checking for breast most cancers.
Together with the assistance of influential Lebanese baker Um Ali, the British Islamic Medical Affiliation and McCann Well being sought to vary that.
By means of the normal act of baking bread, Um Ali exhibits us the right way to make her “healthiest recipe,” reminding us to “bake each month.” Every stage of the recipe mirrors the steps of a month-to-month breast self-exam.
The that means behind “The Bread Examination” may be arduous to decipher in a vacuum. However when powered by mainstream media (who translated the actual message behind the recipe), the that means traveled to conventional communities. The outcome?
Based on Pollfish knowledge cited within the McCann Paris case examine: “86% of Arab ladies admitted baking will remind them to self-check.”
“The Bread Examination” used custom, mainstream media, and trendy advertising and marketing methods to unfold a life-saving message.
Properly completed to shoppers Spinneys Supermarkets and the Lebanese Breast Most cancers Basis for funding this purpose-driven advertising and marketing marketing campaign.
11. Burberry: Open Areas
Burberry’s 2021 advert “Open Areas” takes a cinematic strategy to video advertising and marketing. The narrative begins with 4 Burberry-clad buddies parking in the course of nowhere, prepared for an journey.
All through the advert, we see them taking a lucid-dream-like tour, flying over open fields, lakes, clifftops, and the ocean.
In a yr of restricted freedom, this two-minute video advert makes use of open areas and journey to remind viewers how freedom feels. And like Reebok’s CrateMaster, it does so with out busy product placement detracting from the storytelling.
12. Netflix: Followers Make the Films
To make their advert “Followers Make the Films,” Netflix paired up with the Ikorodu Bois from Lagos, Nigeria. With a shoestring funds, the Ikorodu Bois remake blockbuster films like Military of the Useless, The Previous Guard, and Thunderforce.
The advert performs on the childlike pleasure that comes from doing one thing for the sheer love of it. It’s a tour de drive in boundless creativeness and exhibits you don’t want a giant funds to create advertising and marketing that resonates.
By sharing the Ikorodu Bois’ DIY flicks with the world, the advert reconnects film lovers in all places with the sensation created by unbelievable leisure.
Netflix cleverly determined to heart their audience (film followers) of their video advert moderately than their product.
13. Dove: Price of Magnificence
Dove’s “Price of Magnificence” video advert options actual tales and delicate content material about troublesome topics. So, for those who’d like to leap to the following entry, we perceive fully.
As difficult as “Price of Magnificence” is to look at, we want open discussions concerning the advert’s themes. Extra particularly, social media’s influence on how youngsters and younger individuals view their our bodies and look.
The story takes us by way of Mary’s journey from making carefree comedy exhibits and foolish movies as a toddler. Mary regularly watches an increasing number of social media content material by diet-themed influencers.
We then see her harrowing diary entries and, finally, how she enters a specialist Consuming Dysfunction Unit.
We depart Mary’s story figuring out she’s now fortunately in restoration. The “Price of Magnificence” then introduces us to extra younger individuals like Mary, who’re recovering from consuming issues, melancholy, and anxiousness, amongst different issues.
On the finish of the advert, Dove shares a heartbreaking truth:
“Social media is harming the psychological well being of three in 5 youngsters.”
By means of these actual tales, Dove exhibits us how social media consumption can begin as a enjoyable, nearly foolish exercise for kids. But when not positioned within the acceptable context, it could finish in hurt.
This can be a highly effective instance of the right way to create a purpose-driven video advertising and marketing marketing campaign by way of user-generated content material.
14. Fb: Extra Collectively – Cricket
As Dove’s “Price of Magnificence” exhibits us, social media utilization could cause hurt when left unchecked. Nonetheless, social media’s largest energy lies in its energy to attach individuals.
Within the case of “Extra Collectively – Cricket,” Fb shares how its platform connects individuals throughout India by way of cricket.
The video exhibits individuals making an attempt out for India’s cricket crew and the way they share their journey by way of Fb posts. We additionally see how a district choice camp advertises an occasion by way of Fb.
The video closes with the message, “It takes a billion to make an eleven,” adopted by a collage of Polaroid-style snaps representing younger individuals’s Fb posts about their cricket tryouts.
Despite the fact that many younger individuals didn’t make the crew, they’re proud to contribute to a sport that connects their nation.
“Extra Collectively — Cricket” makes use of the themes of nationwide heritage and tradition to point out how they create a shared expertise. Fb takes the concept additional by highlighting the way it gives an area to debate these cultural experiences.
15. Accommodations.com: Silent Piano Advert
Many media shoppers watch video advertising and marketing efforts with out sound, particularly when viewing content material in public.
With out sound, viewers depend on closed captions to grasp the content material.
Accommodations.com makes use of this to its benefit with a unusual and progressive “Silent Piano” advert. The viewer sees a luxurious resort foyer, the place an eccentric-looking resort concierge (or visitor?) seemingly performs the piano.
The enjoyable twist is the advert is silent. And on condition that the piano participant admits he can’t play in any respect, that’s most likely finest.
Like a silent film, the quick video makes use of cinematic filming methods, over-the-top appearing, and a compelling text-driven narrative. The advert retains viewers intrigued till the tip whereas giving them a transparent name to motion halfway.
The advert is progressive, utilizing how individuals sometimes eat video to its benefit. And for the cherry on high, the setting fits the model completely.
16. Magnetic World: Success Tales
Magnetic World’s “Success Tales” is one other video advertising and marketing instance displaying a inventive company practising what they preach. And what they preach is rising a model’s affect by way of video.
Magnetic World weaves in storytelling, inspiring cinematography, behind-the-scenes footage, and actual case research to point out you two issues:
How video advertising and marketing can develop your model and why they’re the company it’s best to select that will help you do it.
17. Google Earth: Our Cities Timelapse
Google Earth’s “Our Cities Timelapse” opens with an unbelievable stat about city inhabitants development. “Within the final 35 years, the city inhabitants has grown by 2.3 billion individuals,” the advert informs us.
We then get to see a digital reconstruction of this development in motion. From barren deserts to all however abandoned river banks, by way of time-lapse movies spanning 1984 to 2020, we see how cities throughout the globe have grown.
On the finish of the video, Google Earth presents a broader level.
“Cities are accountable for greater than 70% of world carbon dioxide emissions.”
The advert showcases the Google Earth product in motion and does so meaningfully. The viewer witnesses a timelapse of human potential. However we’re additionally proven how our development can influence the planet.
18. Crumbl Cookies: Candy Victory Advert
We see an increasing number of shoppers (particularly younger individuals) head to TikTok to seek out locations and issues to eat. “Candy Victory Advert” by Crumbl Cookies capitalizes on this pattern completely.
All through the 30-second feast for the senses, Crumbl exhibits us its scrumptious vary of gooey baked items. And for those who’re not already reaching to your cellphone to make an order, you most likely simply want an excuse.
So, they current them within the context of unremarkable achievements.
“Your crew gained the massive recreation. Your crew tried to win the massive recreation. You didn’t even know there was a giant recreation,” says the narrator.
We all know it, you realize it. Each achievement — even the seemingly unremarkable — turns into a celebration whenever you set your thoughts to it. And each celebration is a sound motive to deal with your self to some cookies.
Vivid colours, humor, mouth-watering cookies? That’s a recipe for top-of-the-line TikTok adverts we have seen. Take our cash already.
19. HubSpot: Dwell with Yamini Rangan & Brian Halligan
Insights from subject material consultants have by no means been extra important to advertising and marketing. You solely have to take a look at Google’s 2022 addition to their Search High quality Rater Tips. The total framework is now E-E-A-T — the most recent E focuses on Expertise.
Doing (or citing) subject material skilled interviews is a good way to reveal expertise inside your video advertising and marketing content material.
We love HubSpot’s “INBOUND 2021 – Dwell with Yamini Rangan & Brian Halligan” as a result of it shares a dialogue between three subject material consultants from the CRM business.
Within the video, HubSpot co-founder and Govt Chairman, HubSpot CEO, and HubSpot SVP of Enterprise and Company Growth share their ideas on the CRM business.
It’s an off-the-cuff method for the model to reveal its expertise and authority within the business. All whereas offering a citable useful resource for others. And the extra individuals who cite your useful resource, the better its potential attain.
20. Gymshark: Celeb Prank
As we have lined, humor has been a pattern on TikTok for some time now. Nevertheless it’s additionally been a broader pattern within the 2023 video advertising and marketing panorama.
So what occurs whenever you mix TikTok, 2023, and a model already identified for its humorous advertising and marketing? You get Gymshark’s “Celeb Prank.”
To create this video advertising and marketing marketing campaign, Gymshark employed pretend superstar look-alikes to seem of their London retailer. Just like the star-struck onlookers, the superstar doppelgangers loved an off-the-cuff procuring journey.
Then hilarity ensued.
Most of the people requested for pictures, chased the look-alikes across the retailer, and gave the impression to be taken in by the prank.
In true Gymshark custom, the enjoyable video advert created fairly a stir throughout social media, amassing almost 400,000 likes on TikTok alone.
21. Tesco: Voice of the Checkout.
Tesco brings extra video advertising and marketing enjoyable with a traditional TikTok advert marketing campaign. To create “Voice of the Checkout,” Tesco invited individuals to audition to turn into the brand new voice of its self-service machines.
The video advert exhibits the previous self-service checkout voice introducing us to its successor, Izzy. However solely after sharing some entertaining audition footage from Izzy and others.
The advert was humorous and interactive, the best mixture for TikTok advertising and marketing. Tesco additionally used the ability of user-generated content material to remain true to its down-to-earth model.
By placing on a regular basis individuals throughout the advert, they place themselves because the grocery store selection of on a regular basis individuals.
22. Honda: The Different Facet
Honda’s interactive advert, “The Different Facet,” pays homage to the Select Your Personal Journey recreation style. By means of Interactive Branching, viewers can have a extra personalised video expertise the place they actively take part within the narrative.
Every video clip presents the viewer a selection, and every choice dictates the next sequence of occasions within the story.
As an alternative of passively consuming or skipping the video advert, Honda invitations viewers into the plot itself. We’re left pondering, is that this the following technology of video adverts?
Need extra visible content material suggestions? Take a look at these beautiful visible storytelling examples.
Now it’s your flip.
Video can do wonders to extend content material engagement and click-through charges. However many entrepreneurs get paralyzed by the “no time, too arduous” fallacy of making video content material.
However for those who suppose you want fancy digital camera tools and modifying software program to make video work, or that video looks like a luxurious you’ll be able to’t afford … it is time to take a brand new strategy to your video advertising and marketing technique.
You’ll be able to create nice movies for social media with out all these bells and whistles. (Ever heard of Fb Dwell? It was made for creating movies utilizing simply your smartphone!)
Use these advertising and marketing movies as inspiration, and create some cool visible content material of your personal.