25 Healthcare Email Examples and Templates I Love (For Your Inspiration)

Many manufacturers use e-mail advertising and marketing for lead nurturing, relationship constructing, and buyer acquisition. Healthcare manufacturers usually are not an exception.

Whereas latest statistics put e-mail ROI at $36 for each greenback spent, realizing tips on how to craft your healthcare e-mail is essential to unlocking this financial worth.

I’ll share 15 of my favourite healthcare emails on this article and why they work. You’ll additionally get 10 healthcare e-mail templates for various situations. Stick round and get inspiration in your subsequent marketing campaign.

To be taught extra about e-mail advertising and marketing, take a gander at our final information, which options insights from a number of business consultants.

→ Download Now: The Beginner's Guide to Email Marketing [Free Ebook]

The Greatest Healthcare E-mail Examples

1. Normal Welcome E-mail

Sending welcome emails to your new e-mail subscribers helps you to thank them for becoming a member of your healthcare mailing listing. It’s additionally a splendid avenue to set the tone for brand spanking new subscribers’ expectations.

Right here’s an instance of a welcome e-mail I received from Adventist Well being after subscribing to their publication.

Why the E-mail Works

The primary scroll stopper on this e-mail is the publication identify, “Collectively Impressed.” A singular identify offers an identification to the publication. This identify makes the publication recognizable and fosters neighborhood amongst readers like me.

The welcome e-mail additionally does a terrific job of telling me in regards to the content material to anticipate and its frequency. This transparency helps subscribers to handle expectations.

Together with hyperlinks to useful assets on the web site encourages subscribers to take additional motion.

What I like: The simplicity of this welcome e-mail is unbelievable. The fruit basket picture helps seize consideration and provides a nice contact to the design.

Additionally, the copy is brief and easy, and the calls-to-action (CTAs) usually are not screaming “purchase now.”

2. New Buyer Coupon E-mail

Your new e-mail subscribers will desire a whole lot. To offer that, you possibly can supply gross sales reductions like coupons. Whether or not working a observe or promoting healthcare merchandise, providing a coupon might help you win a skeptical buyer.

Everlywell is one healthcare model that milks this gross sales tactic to develop its income.

Why the E-mail Works

Giving subscribers a reduction doesn’t imply they’ll chunk — it’s worthwhile to make clear the profit they’ll get. Everlywell does this successfully. The headline, sub-headline, and content material are all geared in the direction of one motion: getting subscribers to save lots of 20%.

Additionally, Everlywell makes use of bullets to interrupt down giant chunks of textual content. This makes the content material organized, scannable, and digestible.

I just like the CTA copy — “Save 20% now.” Subscribers like me can’t assist however avoid wasting change by clicking the button and taking another step in the direction of the sale.

This implies the CTA drives rapid motion in comparison with generic ones or gives no profit, like submit, enroll, and subscribe.

What I like: The e-mail design is catchy. I additionally love the colour mixture, variety within the shade of individuals beneath the headline, and typography.

3. Academic Content material E-mail

Sharing promotional content material in each e-mail can solely take you to date. Because the writer of The Gross sales Bible, Jeremy Gitomer, says, “Individuals don’t prefer to be offered to, however they love to purchase” after they get worth from distributors.

You’ll be able to present worth by educating your subscribers with related well being ideas and assets. This establishes you as an authority, builds belief, and nurtures your subscribers till they’re prepared to purchase. Parsley Well being excels at this.

Why the E-mail Works

The topic line — “3 ideas for higher intestine well being” — is charming and aligns with e-mail advertising and marketing greatest practices. Analysis reveals e-mail topic traces with numbers have 57% higher open charges. Why? Numbers create curiosity and recommend what an e-mail comprises. Additionally, utilizing the identical title because the headline reinforces the message and encourages additional studying.

I additionally just like the quick and well-structured copy, which has relatable photos breaking apart the textual content. This makes it straightforward for subscribers to learn and digest the knowledge. Including a number of CTAs to related assets is an efficient approach to improve model consciousness and construct belief.

What I like: I like how the ideas and their corresponding photos alternate within the grid format. This makes the e-mail design visually interesting.

4. Product E-mail

Product emails primed to transform are concise, have a formidable design and CTA, and use compelling language to focus on options and advantages. They might additionally embrace visuals. Let’s take a look at this unbelievable instance from Wisp.

Why the E-mail Works

Wisp’s topic line (“Kiss BV goodbye”) can produce a excessive open price as a result of it speaks to a particular ache level — treating bacterial vaginosis. This e-mail additionally makes use of the PAS (drawback, agitate, resolution) copywriting framework properly.

  • You’ll wait 26 days — drawback
  • That’s means too lengthy — agitate
  • Get reduction in 3 hours — resolution

Discover the numbers within the e-mail? They add specificity to the issue and resolution, making Wisp’s claims quantifiable. Together with social proof just like the testimonial additionally helps Wisp set up credibility and enhance conversions.

What I like: The e-mail design has an interesting shade mixture. The copy additionally says a lot in a number of phrases that might compel subscribers to make a shopping for determination.

5. Promotional E-mail

The aim of promotional emails is straightforward: persuade subscribers to purchase. You do that by leveraging focused messaging, reductions, limited-time gives, and compelling CTAs. Right here’s one other glorious instance from Everlywell.

Why the E-mail Works

The topic line — final probability to save lots of 15% — employs the FOMO (worry of lacking out) tactic to create a way of urgency and immediate subscribers to open the e-mail.

Telling subscribers precisely what they’ll save (15%) can even pique their curiosity, leading to the next e-mail open price. The cherry on high is when subscribers learn the e-mail and discover they’ll save as much as 56% on totally different Everlywell merchandise.

The e-mail copy is brief and fluff-free. It additionally contains two CTA buttons: Store now and Be part of now, making it straightforward for readers to take the subsequent step.

What I like: The pictures and colours utilized in Everlywell’s e-mail design make it visually interesting. Additionally, the 15% and 56% off on each photos are laborious to overlook and make the aim of the e-mail clear.

6. Webinar Invite E-mail

Internet hosting webinars successfully will increase model consciousness, establishes authority, and builds credibility. Webinar invite emails sometimes embrace the subject, date, time, and registration directions. They intention to convey the worth of attending and encourage participation. Take a look at this instance from Headspace.

Why the E-mail Works

Headspace personalizes the e-mail instantly by addressing the reader by their full identify. Personalization creates a reference to the recipient, making them extra prone to interact with the e-mail content material.

Additionally, the language within the e-mail is a nice try to attach with subscribers emotionally. Utilizing a number of contrasting CTAs additionally primes readers to give attention to the aim of saving their spot.

What I like: Mixing a yellow background with a smiling solar icon is good. Yellow shade conveys a way of heat, positivity, happiness, and optimism, which ties in with the content material of the e-mail.

7. Appointment Affirmation E-mail

As soon as purchasers guide an appointment together with your observe, they anticipate to obtain a affirmation e-mail. Right here’s an instance from Pearle Imaginative and prescient:

Picture Supply

Why the E-mail Works

This e-mail is good as a result of it begins with personalization by mentioning the recipient’s identify. This captures the reader’s consideration and encourages them to be taught extra in regards to the e-mail.

The e-mail contains important info, such because the appointment’s date, time, and placement. Together with the instructions button is a nice contact that makes it straightforward for the reader to search out the realm in a single click on.

Additionally, the CTA is obvious and compelling to get prospects to verify their appointment. There’s additionally an possibility for purchasers to reschedule if they’ll’t present up. That is nice for individuals who may get busy, particularly on the final minute.

What I like: The e-mail is laid-back and gently reminds subscribers to verify their appointment. I additionally like how Pearle Imaginative and prescient makes use of the P.S. part to encourage readers to obtain appointment reminders by way of textual content.

8. Preventive Care Reminder E-mail

Sending e-mail reminders about common check-ups, exams, or vaccinations is an effective way to indicate you care in regards to the well being of your subscribers. This helps to construct belief, strengthen relationships, and encourage referrals.

Let’s take a look at this instance from One Medical, which is encouraging its sufferers to get their flu pictures.

Picture Supply

Why the E-mail Works

The headline, “Don’t miss out. Get your flu shot.” grabs the reader’s consideration and creates a way of urgency.

The e-mail content material additionally does a terrific job of answering questions on why they should get the flu shot. This helps to beat any objections readers could have.

The contextual CTA (Need extra? Get the information) can also be related, actionable, and compelling for subscribers to take motion.

What I like: Interchanging the place of the content material and icons in a grid format makes the e-mail design participating. The pictures of the individuals additionally inform a narrative.

For instance, as a married individual, I can relate to the pictures of the women and men on the reverse ends as a result of I wouldn’t need my associate to get the flu.

9. Survey E-mail

Healthcare corporations, medical researchers, and wellness packages can use survey emails to evaluate the effectiveness of companies, perceive affected person satisfaction, or accumulate information for health-related research.

Right here’s an instance of a survey e-mail from Ritual.

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Why the E-mail Works

The topic line — A few questions for you — is curiosity-driven, which might improve open charges. I additionally just like the transient e-mail copy, which states what’s anticipated of the reader and the survey size.

The colour of the CTA button studying “Take the survey” contrasts with the remainder of the web page, making it laborious to overlook.

As well as, together with a reputation on the backside of an e-mail provides a private contact and reinforces the concept a pure individual is behind the communication.

What I like: I like Ritual’s clear, minimalist e-mail design. Nothing fancy.

10. Milestone E-mail

Corporations ship milestone emails to have a good time and acknowledge important achievements or occasions. These emails acknowledge and admire the recipient’s accomplishments and mark important anniversaries.

Right here’s an instance of a birthday e-mail from Alpha Chiropractic.

Why the E-mail Works

The e-mail begins with a customized greeting (“Hello Julie”), which reveals it’s tailor-made to the recipient. This helps to ascertain a connection and make the content material really feel related and significant.

Additionally, the e-mail makes use of optimistic language all through, wishing her good luck, well being, and happiness. Although refined, the e-mail encourages future visits to Alpha Chiropractic. How?

It mentions the model’s want to proceed serving to Julie obtain her wellness objectives.

What I like: The e-mail is straightforward. No particular birthday low cost or gross sales pitch. Only a pleasant and honest birthday message sufficient to place a smile on the recipient’s face.

11. Thank You E-mail

How do you specific appreciation and gratitude to your subscribers for a particular motion they took? Easy! By sending a thanks e-mail. It might appear little, but it surely goes a great distance in endearing individuals to your model.

Take a look at this instance from Tebra.

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Why the E-mail Works

After I utilized to see a specialist on the web site, Tebra despatched a pleasant thank-you message to verify my curiosity. This established a optimistic first impression and ensured I sit up for being matched with a specialist.

The e-mail additionally comprises hyperlinks to success tales — a wonderful alternative to be taught extra about Tebra and improve belief.

What I like: The picture of the woman with a vibrant smile is attention-grabbing and creates a welcoming environment.

12. Order Replace E-mail

After clients buy a product, sending an order replace e-mail is right. Apart from informing the shopper of the order standing, this e-mail creates a optimistic post-purchase expertise due to the transparency within the transaction course of.

Burst is an instance of a healthcare firm that sends order replace emails to its clients.

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Why the E-mail Works

Relatively than go straight into sharing the order replace, Burst empathizes with the shopper within the face of a tough state of affairs. It is a nice approach to present you take care of your buyer’s well-being.

The e-mail additionally comprises an “as featured in” part. From expertise, including any type of social proof to your content material reinforces credibility and will increase buyer belief.

What I like: I just like the illustrations added to the e-mail content material. It’s a cheeky approach to present its dental-related content material.

13. Informational E-mail

An informational e-mail is one you ship to convey important particulars to subscribers. Not like promotional emails, its main aim is to share well timed and priceless updates, bulletins, or information.

Take a look at this instance from the UPMC Well being Plan.

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Why the E-mail Works

The very first thing individuals see after they open this e-mail is the headline: “It’s straightforward and free!” These are energy phrases that seize consideration and compel subscribers to learn additional.

Nonetheless, extreme use of “free” could result in your emails being marked as spam.

Additionally, UPMC’s e-mail is concise and conveys the advantages of getting a flu shot. Including bullet factors helps break up lengthy textual content, making the content material straightforward to grasp.

A curiosity-driven CTA button additionally stands out and compels customers to click on.

What I like: The e-mail design is well-structured and visually interesting. There’s sufficient area between the texts to make the content material straightforward to learn.

14. Order Affirmation E-mail

An order affirmation e-mail is one you ship to clients instantly after they full a purchase order in your web site or social media web page.

This e-mail is a receipt, offering important details about the order and confirming the transaction particulars. It’s additionally a chance to cross-sell/upsell different merchandise to your clients.

Take a look at this order affirmation e-mail from Fullscript.

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Why the E-mail Works

The e-mail begins with an attention-grabbing headline that comprises the shopper’s identify and ​​phrases of appreciation. Fullscript additionally features a “Suppose you’ll order this once more?” part to encourage repeat gross sales.

What I like: Together with product photos within the buyer order affirmation enhances the shopping for expertise. The pictures additionally function a visible reminder of what the shopper can anticipate to obtain, lowering the probability of confusion or dissatisfaction.

15. Testimonials E-mail

Sharing case research, opinions, and testimonials from happy sufferers helps to construct credibility with potential sufferers.

These emails leverage the optimistic experiences of current clients to construct belief, credibility, and confidence in patronizing your companies.

Right here’s an instance of a testimonial e-mail from Tennessee Reproductive Medication.

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Why the E-mail Works

As I discussed, giving your e-mail a novel title like “Fertility Insider” makes it straightforward to establish. The e-mail content material comprises a affected person’s case examine about IVF.

Expertise has proven me that sharing case research is tremendous efficient in serving to leads make knowledgeable choices. The e-mail additionally comprises a testimonial from a happy consumer. Including testimonials to your emails helps to construct belief and credibility together with your subscribers.

What I like: I like the pictures added to the e-mail content material, making it extra participating.

The Greatest Well being Care E-mail Templates

Under are 10 healthcare e-mail templates you possibly can adapt in your model.

1. Appointment Reserving Affirmation

Topic: Your Appointment is Scheduled, [Patient’s First Name]

Hello [Patient’s Name],

Thanks for selecting [Healthcare Practice’s Name].

That is to verify that we’ve scheduled your appointment. Under are the small print:

  • Date: [Appointment Date]
  • Time: [Appointment Time]
  • Location: [Healthcare Practice’s Address]

To reschedule or cancel your appointment, please name [Your Phone Number] or e-mail [Your Email Address]. Please attain out for any inquiries.

We sit up for receiving you.

Heat Regards,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

2. Well being Day Consciousness

Topic: Time to Finish Breast Most cancers!

Hello [Patient’s Name],

October is Breast Most cancers Consciousness Month. We dedicate this month to elevating consciousness about breast most cancers, promote early detection, and assist these affected.

Be part of us to create a breast cancer-free world!

Listed below are 4 straightforward methods to become involved.

  • Study the signs of breast most cancers: Widespread indicators embrace a lump within the breast, higher chest, or armpit space; inverted nipple; and alter in shade of the breast. Click on right here to be taught extra about breast most cancers signs.
  • Advocate for month-to-month self-examination: In response to the WHO, 90% of early-stage breast cancers are curable, which is why early detection is essential. Click on right here to discover ways to carry out a Breast Self-exam.
  • Mammogram or breast screening: In response to the CDC, mammograms can detect breast cancers as much as three years earlier than girls really feel them. Ask girls you recognize to talk with their GP about how typically they need to get a mammogram.
  • Acknowledge that males are affected too. Though uncommon, males can have breast most cancers too.

When you’re affected by breast most cancers, our specialists are at all times right here to supply assist that works for you. Name [Your Phone Number] or e-mail [Your Email Address] to schedule a session.

Collectively, we will create a breast cancer-free world.

Greatest Regards,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

3. Appointment Observe-up After No-show

Topic: Is the whole lot okay, [Patient’s First Name]?

Pricey [Patient’s Name],

We seen you missed your scheduled appointment with us on [Date], [Time]. We perceive sudden occasions occur and hope the whole lot is okay.

Be aware that missed appointments may imply [risk to patient]. So, we encourage you to reschedule your appointment promptly. To reschedule, e-mail us at [Your Email Address] or name [Your Phone Number].

Additionally, keep in mind that we reserve your appointment occasions just for you. Once you miss an appointment, it impacts our capacity to serve different valued purchasers.

To keep away from paying a no-show price of $[Amount], we request you cancel your appointment 24 hours upfront if, for any motive, you’re unable to indicate up.

Thanks in your cooperation and understanding.

We sit up for seeing you quickly.


[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

4. Anniversary Celebration

Topic: [Anniversary Sale] Celebrating 15 Years Collectively

It’s a giant day for us at [Healthcare Practice’s Name].

It’s our fifteenth anniversary! That’s one and a half many years of serving to you and 1000’s of different sufferers dwell more healthy and happier lives!

We thanks for the belief you’ve given us over time. We’re providing you a 15% low cost on [select medical services] to precise our appreciation.

Click on the button to say the low cost.

[CTA Button — I Want My 15% Discount]

NB: Anniversary sale lasts until [Expiration Date]. Seize the supply whereas it lasts.


The [Healthcare Practice’s Name] Workforce

5. Webinar Invitation

Topic: A Free Webinar on [Webinar Topic]

Hello [Patient’s Name],

Are you interested by studying how one can [Webinar Topic]?

If that’s the case, be a part of us on [Webinar Date] at [Webinar Time] as [Presenter’s Name], [Presenter’s Title] at [Presenter’s Company Name] discusses how one can [Webinar Topic].

You’ll be taught:

  • [Subtopic 1]
  • [Subtopic 2]
  • [Subtopic 3]

RSVP at the moment!

[CTA Button or Registration Link]

See you there.

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

6. Medication Order Affirmation

Topic: Your order is on its means!

Pricey [Patient’s Name],

We obtained your order and are on the brink of ship it. Take a look at your order abstract.

  • Product Particulars: [Product Name] x [Quantity] @ [Price]
  • Complete Value: [Total Price]
  • Delivery Handle: [Shipping Address]

We’re at present processing your order and can hold you up to date on the standing of your cargo. When you’ve got any questions or considerations, please don’t hesitate to contact us.

Thanks for selecting us. We sit up for serving you once more sooner or later.

[Sender’s Name],

Workforce [Healthcare Practice’s Name]

7. Suggestions on a E-newsletter

Topic: Loving this article?

Hello [Person’s Name]

Thanks for at all times studying our publication. Your curiosity means quite a bit to us.

We’d like to have your suggestions in your expertise to date. That is essential for us to satisfy and exceed your expectations.

When you’ve received any suggestions, e-mail us at [Your Email Address].

We hope to listen to from you quickly.


[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

8. Annual Well being Test-up

Topic: It’s been a yr already

Hello [Patient’s Name],

I hope this e-mail finds you properly.

It’s been a yr since your final check-up. Common checks allow you to catch well being threats early and improve your probability of efficient therapy.

Please schedule your annual check-up as quickly as attainable.

E-mail us at [Your Email Address] or name [Your Phone Number] to schedule.

We sit up for seeing you quickly.


[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

9. Birthday

Topic: It’s your SPECIAL Day 🎂 🎉

Right here’s our prescription for you at the moment:

A wholesome dose of happiness, an additional dose of affection, and a giant scoop of all of the issues that make you’re feeling unbelievable.

And sure, you’ve our permission to go heavy on the cake (for at the moment solely!).

Pleased birthday, [Patient’s Name]!

From all of us at [Healthcare Practice’s Name]

10. Supply Assist for Insurance coverage

Topic: Want monetary assist?

Pricey [Patient’s Name],

Please word that we provide medical loans should you want monetary assist.

To examine eligibility and apply, click on the button beneath.

[CTA Button – Apply for Medical Loan]

Upon finishing your utility, our medical counselor will focus on the out there choices and supply the knowledge you want.

That’s it!

Click on the button beneath to start your utility.

When you’ve got questions, name us at [Phone Number].

Greatest needs,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

Sending Emails to Healthcare

Now that you just’re geared up with the most effective healthcare emails and templates, the subsequent step is to begin sending. However earlier than you do, at all times bear in mind you’re coping with individuals. Hold your emails personalised and people-first.

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