26 Stats That Make the Case for Sales Automation

Each facet of a gross sales course of is vulnerable to human error when carried out manually. As a gross sales skilled, there’s a great likelihood you’ve slipped up right here and there. Possibly, you misplaced a deal since you forgot to comply with up with a prospect. Or perhaps, you misplaced useful time hashing out a gathering time with a possible buyer.

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All these points and extra might be at the least partially addressed by incorporating automation sources into your gross sales course of. They supply an efficient approach for gross sales groups to streamline sure components of their efforts and, in flip, enhance their group’s effectivity as a complete.

Listed below are some stats on gross sales automation — info and figures spanning a number of classes. Let’s have a look.

Gross sales Automation Stats

Total Self-discipline

1. 60% of gross sales professionals say that AI/automation instruments are vital to their general gross sales technique. (HubSpot)

2. 57% of gross sales professionals agree that by 2024, most gross sales professionals will use AI/automation of their position. (HubSpot)

3. Gross sales professionals might be discovered within the high 10 person teams of AI at organizations, rating eighth within the listing (as per when the ballot was carried out). (IBM)

4. Sellers within the US and Canada spend over one-third of their time on administrative duties and updating their CRM (19% on every exercise). (LinkedIn)

Advantages of Gross sales Automation

5. Gross sales professionals estimate they save round 2 hours and quarter-hour every day utilizing AI or automation instruments to automate handbook duties similar to knowledge entry, note-taking, scheduling, and so forth. (HubSpot)

6. Gross sales professionals save a median of two hours and 7 minutes every day utilizing AI/automation instruments for prospect outreach. (HubSpot)

7. Gross sales professionals who use AI/automation say that the largest advantages of utilizing such instruments of their position are that:

  • AI instruments save them time/automate handbook duties (38%).
  • AI instruments assist them use knowledge to optimize the gross sales course of (31%).
  • AI instruments enable them to spend extra time promoting (31%). (HubSpot)

8. Analysis means that gamers investing in AI are seeing a 10-20% gross sales ROI enhance. (McKinsey)

9. 80% of sellers within the US and Canada who met or surpassed 150% of quota use gross sales tech at the least as soon as every week in comparison with 58% of different sellers. (LinkedIn)

10. 90% of sellers in Asia-Pacific (Australia, India, and Singapore, to be exact) who attained 150% or higher of quota use gross sales tech at the least as soon as every week, contrasted with solely 79% of different sellers. (LinkedIn)

11. 97% of sellers within the US and Canada discover gross sales intelligence, gross sales enablement, and CRM instruments to be “vital” or “crucial.” (LinkedIn)

Gross sales Automation (and AI) Instruments And Makes use of

12. Gross sales professionals who use AI/automation really feel that the best instruments for serving to them attain their gross sales targets are:

  • AI instruments that automate handbook duties (25%).
  • AI instruments that provide data-driven insights (20%).
  • Generative AI instruments that assist write gross sales content material or prospect outreach messages (20%).

Knowledge recommend that these are additionally the most well-liked AI/automation instruments in gross sales. (HubSpot)

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13. 86% of gross sales professionals leveraging generative AI to put in writing messages to prospects consider it’s efficient — 38% discover it very efficient, and 49% considerably efficient. (HubSpot)

14. The preferred duties that gross sales professionals use generative AI instruments for of their position embody (in no specific order):

  • Content material creation, or utilizing generative AI to put in writing copy, create photographs, or get concepts for gross sales enablement content material.
  • Prospect outreach, or utilizing generative AI to put in writing emails, social media messages, name scripts, and many others.
  • Analysis, or utilizing generative AI for market analysis, to seek out datasets, summarize articles, and many others.
  • Coaching, or utilizing generative AI to be taught gross sales forecasting or a brand new Excel operate. (HubSpot)

15. 93% of B2B gross sales professionals utilizing AI/automation discover AI instruments/chatbots that successfully help with prospect outreach or lead technology. (HubSpot)

16. 44% of sellers within the UK use gross sales tech weekly, and 25% use it every day. (LinkedIn)

17. 30% of corporations are utilizing or contemplating utilizing pure language processing (NLP) options for gross sales. (IBM)

CRM and Gross sales Automation

18. 42% of groups utilizing a CRM use it to automate assembly scheduling. (HubSpot)

19. 40% of groups utilizing a CRM use it to automate content material automation. (HubSpot)

20. 36% of groups utilizing a CRM use it to automate quote technology. (HubSpot)

21. 34% of groups utilizing a CRM use it to automate assembly follow-ups. (HubSpot)

22. 29% of groups utilizing a CRM use it to automate rep assignments. (HubSpot)

23. 28% of groups utilizing a CRM use it to automate lead scoring. (HubSpot)

Common Attitudes and Views on Gross sales Automation

24. 69% of gross sales professionals consider that gross sales professionals ought to use AI/automation instruments for prospecting however keep away from turning into overly reliant on them. (HubSpot)

25. 36% of gross sales professionals who use AI/automation discover such instruments straightforward to make use of to perform their gross sales targets, whereas a majority (55%) discover them neither straightforward nor troublesome to make use of for this function. (HubSpot)

26. 39% of gross sales professionals who don’t presently use AI/automation instruments of their position say it’s as a result of they don’t need to change into overly reliant on AI instruments. (HubSpot)

Automating Your Gross sales Workflow

No matter your trade or how your gross sales org is structured, there is a good likelihood your corporation stands to realize loads from leveraging gross sales automation sources.

They’ll take plenty of the legwork, guesswork, and vulnerability to human error out of your gross sales course of. With so many automation instruments at your disposal, it is best to at the least contemplate folding a number of into your gross sales efforts.

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